Carly Chenault

At TruFusion, I navigated the complex retail landscape through a comprehensive brand strategy workshop and redevelopment. I oversaw my team working on content strategy and creation, rebranding segments and auditing physical store locations, product design and development, and retail design. My role was integral in growing the company's retail segment from a modest $500 thousand to an impressive $3 million yearly.

My hands-on approach in developing and executing strategic initiatives was critical to this success, such as designing three private label lines that resonated with our consumer base and solidified TruFusion's place in the market. My continuous effort to engage and grow our customer community culminated in expanding our email list from 10 thousand to robust 75 thousand.

Collaborations also formed a crucial part of this project. I finalized productive partnerships with industry titans like Lululemon, Year of Ours, and Beyond Yoga. These collaborations diversified our offerings and enhanced TruFusion's brand perception, further accelerating our growth trajectory.

As the senior brand marketing strategist for PixelFLEX and Elite Multimedia, I directed the comprehensive strategic rebranding for both companies. This reengineering involved an extensive array of activities ranging from overseeing my team via strategic planning of website overhauls and the development of new brand guidelines to hosting brand workshops and the net new messaging and positioning packages for all verticals as well as corporate brand identity.

I championed the expansion of our digital presence by launching a YouTube channel and a podcast, introducing our brand to new audiences, and improving customer engagement. In addition, I art-directed the creation of new brand imagery and collateral to ensure visual consistency and enhance brand recognition in line with messaging documentation.

These holistic efforts culminated in notable financial results. PixelFLEX experienced a revenue uplift of $2 million yearly, driven by the totality of its brand overhaul, mainly culminating via paid strategies and web conversions. Elite Multimedia secured an additional $1.5 million in revenue within the first quarter post-brand relaunch, owing to closing three new deals with A-list artists for nationwide tours.

Amid the global disruption caused by COVID-19, I had the opportunity to assist C+C Wedding Films, a wedding videography company, in their endeavor to support brides experiencing wedding rescheduling challenges. Our solution was a meticulously crafted email marketing strategy and a heartfelt sales offer.

The campaign, which ran over six weeks, offered a discount on videography services, aiming to lift the spirits of our clientele during these testing times. We leveraged a pre-existing email list augmented by leads generated from our website pop-up and social media forms.

My role involved the strategic development and execution of the email campaign, including timing, segmentation, and messaging. The campaign aimed to resonate with our audience's current experiences, ensuring our messaging was sensitive, supportive, and encouraging.

The results spoke volumes about the strategy's effectiveness. The email campaign culminated in a conversion rate of 35%, translating into approximately $100 thousand in business for C+C Wedding Films. It was a vivid testament to the power of thoughtful, targeted communication during challenging circumstances.