Cenk is available for hire
Hire CenkCenk Imren
Verified Expert in Marketing
Marketing Expert
Location
İzmir, Turkey
Toptal Member Since
August 9, 2023
Cenk is a seasoned professional specializing in marketing automation. With 7+ years of experience in eCommerce, travel, real estate, tobacco, consumer electronics, and service industries, he has led projects across Switzerland, France, Benelux, USA, and the MEA region. He has gained invaluable experience from client and agency engagements, spanning strategic planning to execution. Cenk is well-versed and fully certified in Salesforce Marketing Cloud with expertise in Iterable.
Project Highlights
KLM Dashboard
Designed and developed the Salesforce Marketing Cloud dashboard for KLM Royal Dutch Airlines using CloudPages.
Salesforce Marketing Cloud Migration of a Global Kitchen Appliances Brand
Migrated successfully the well-known kitchen appliances brand's marketing automation structure to Salesforce Marketing Cloud.
Rapsodo's Migration to Iterable
Managed the migration of Rapsodo's B2B and B2C data structures, email campaigns, and flows from Salesforce Marketing Cloud to Iterable.
Expertise
Work Experience
Senior Marketing Automation Manager
2021 - PRESENT
PadSplit
- Designed user journeys that aim to increase B2B and B2C conversion rates.
- Initiated campaigns and ad hoc emails through SendGrid to increase brand awareness and drive bookings.
- Integrated and improved segmentation solutions to create more personalized communications on various channels.
- Hired and managed a team of three members to increase the success and efficiency of the marketing campaigns.
- Prepared high-level reportings for the senior management team.
Marketing Automation Consultant
2019 - 2023
Ink Consulting
- Provided technical and functional consulting services on Salesforce Marketing Cloud for clients across Europe.
- Supported pre-sales activities of the sales teams.
- Managed long-term projects and improved client relations.
- Developed custom solutions for data processing, integrations, and activities for 3rd-party applications.
- Maintained the existing Salesforce Marketing Cloud platforms to keep data integrity and ensure communications were sent without issues.
Marketing Automation Consultant
2019 - 2021
Emakina
- Planned and built marketing automation concepts for major companies in the EMEA region, including data analysis, segmentation, and customer journeys for multiple channel interactions.
- Developed GDPR-compliant integration between clients' sales, service, commerce systems, and marketing cloud.
- Designed email concepts, coded with AMPscript and server-side JavaScript to enable personalization and automation.
- Led and trained a team of two on diverse projects and Salesforce Marketing Cloud.
Digital Marketing Specialist
2016 - 2019
KLM Royal Dutch Airlines
- Improved the newsletter creation process for the Benelux market by decreasing creation time and adapting more personalized content.
- Reduced the dependency on 3rd parties by creating in-house personalization and segmentation requests.
- Built a secure dashboard within Salesforce Marketing Cloud using HTML, CSS, AMPscript, and server-side JavaScript. It resulted in login-protected pages, lowered the duration of pre-sending checks, and allowed user-friendly update options.
Project History
KLM Dashboard
Designed and developed the Salesforce Marketing Cloud dashboard for KLM Royal Dutch Airlines using CloudPages.
KLM Dash is a dashboard that allows the marketing team to view the latest shipping status, check and edit fares for upcoming newsletters, view header layouts for dynamic emails for all available destinations, and view and edit translations.
The solution is built within Salesforce CloudPages, accessible with a custom login that does not affect user licenses. It is developed with AMPscript, server-side JavaScript, HTML, CSS, SQL, and Automations.io.
The solution is built within Salesforce CloudPages, accessible with a custom login that does not affect user licenses. It is developed with AMPscript, server-side JavaScript, HTML, CSS, SQL, and Automations.io.
Salesforce Marketing Cloud Migration of a Global Kitchen Appliances Brand
Migrated successfully the well-known kitchen appliances brand's marketing automation structure to Salesforce Marketing Cloud.
The comprehensive integration of Salesforce Marketing Cloud started on an enterprise-level account. This involved setting up the Sender Authentication Package (SAP), establishing data flows, designing customer journeys, creating campaigns, and adapting Einstein features.
Rapsodo's Migration to Iterable
Managed the migration of Rapsodo's B2B and B2C data structures, email campaigns, and flows from Salesforce Marketing Cloud to Iterable.
Rapsodo is a US-based company producing baseball, softball, and golf products, and they wanted to migrate from Salesforce Marketing Cloud to Iterable.
While managing the migration and maintaining the existing data, I also improved the campaign logic by adding more personalized and structural changes.
While managing the migration and maintaining the existing data, I also improved the campaign logic by adding more personalized and structural changes.
Marketing Automation Management for PadSplit
Increased email interaction and return on investment by starting personalized campaigns.
I started the project by implementing a product catalog for different rooms available on the platform. I created tens of automated campaigns and funnels to send personalized messages that match potential members' criteria with accurate timing. I also conducted multivariate testing.
Education
2017 - 2019
Master's Degree in Marketing Communication
Istanbul Bilgi University - Istanbul, Turkey
2011 - 2016
Bachelor's Degree in Business Administration
Balikesir University - Balikesir, Turkey
Certifications
APRIL 2023 - PRESENT
Pardot Specialist
Salesforce
OCTOBER 2022 - PRESENT
DESelect Certified
DESelect
APRIL 2022 - PRESENT
Salesforce Certified Marketing Cloud Consultant
Salesforce
AUGUST 2020 - PRESENT
Salesforce Certified Marketing Cloud Administrator
Salesforce
FEBRUARY 2020 - PRESENT
Salesforce Certified Marketing Cloud Developer
Salesforce
JULY 2019 - PRESENT
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
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