Chandler is available for hire
Hire ChandlerChandler Diggs
Verified Expert in Marketing
Marketing Expert
Location
Dallas, TX, United States
Toptal Member Since
June 5, 2023
Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide strategies for diverse global audiences at Google and IBM, as well as developing and executing GTM strategies from scratch on the startup and SMB levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.
Project Highlights
Academy of Electronic Music
Earned a Webby and Google Gold Marketing Award as the project lead for the Academy of Electronic Music.
Expertise
Work Experience
Digital Strategy Consultant
2021 - PRESENT
Independent Contractor
- Aligned product positioning and targeted messaging to create digital marketing plans for multiple startups.
- Created and executed a digital strategy plan for various SMBs, optimizing performance during execution and increasing revenue.
- Led the website, UX, and testing optimization strategy and execution for several startups.
- Improved work efficiency by implementing Agile practices across a number of internal and external partners.
Worldwide Digital Strategist
2016 - 2020
IBM
- Achieved 130% of the yearly marketing revenue goal for a total of $800 million after implementing and executing the digital marketing strategy.
- Improved bounce rates by 20%, increased engagement rates by 300%, cut load speeds by 50%, and improved Google optimization scores threefold.
- Developed and managed agile work structure for a team of 80+ as an iteration manager.
- Created and implemented a global digital strategy across design, creative, product, social, agencies, and executive and international teams.
Digital Strategist
2015 - 2016
TWG Plus
- Built and led a digital team from scratch, working across departments to complete projects and provide B2C solutions.
- Increased engagement across accounts by an average of 20%.
- Developed a social media strategy for the university fundraising campaign, generating over $63,000 in 24 hours.
- Created and implemented a digital strategy for Western Oregon University, increasing enrollment by 15%.
Head of Marketing Partnerships and Community
2014 - 2015
Sportsblog.com
- Created and drove a strategy to increase the user base through partnerships with sports influencers.
- Prospected and secured partnerships, increasing total site pageviews by 67%, from 30 million to 50 million per month.
- Secured partnerships with digital sports influencers, resulting in a reach of 11.6 million users.
- Amplified the NFL rookie symposium content strategically, resulting in an independent reach of 3.5 million.
Marketing Strategist
2013 - 2014
- Created and drove the Google+ strategy for increased user engagement for the company's Arts and Entertainment vertical as the client-facing music lead.
- Exceeded OKRs by producing over 70 Hangouts on Air as the international Google+ contact for over 100 partners while leading efforts across YouTube and Google Play teams to create solutions for key partners.
- Earned the Google Global Marketing Organization Gold Award as the Google+ lead for The Academy of Electronic Music program.
Account Lead
2011 - 2013
Targetbase
- Earned promotion from account coordinator to account lead in 11 months and secured a full-time role after internship.
- Performed weekly data analysis and presented actionable insights to the client on the national Sidelines Program, resulting in a 20% increase in sales.
- Segmented and modeled coach database for the targeted deployment of 100,000+ direct emails.
- Led interdepartmental efforts and presented strategy proposal to the client's senior-level executives for program overhaul based on insights from innovative modeling of the program's past performance.
Project History
Academy of Electronic Music
https://winners.webbyawards.com/2014/social/social-campaigns/arts-culture/144242/google-armada-point-blank-dj-mag-academy-of-electronic-musicEarned a Webby and Google Gold Marketing Award as the project lead for the Academy of Electronic Music.
The Academy of Electronic Music (#AEM) is the world's first socially-driven online music school, giving aspiring music producers and DJs a chance to share their best tracks, get feedback from peers, industry experts, and their favorite DJs and producers, plus the opportunity to be mentored as the world's next superstar producer. The ultimate prize is to get their track signed to Armada Music, which won the Best Global Record Label award at the International Dance Music Awards for five consecutive years.
#AEM teaches the seven chosen talents everything there is to know about EDM. Exclusive lessons are conducted via Google+ Hangouts by Point Blank's expert tutors and producers, industry guests, and surprise EDM artists. Everyone can interact and benefit from the insights in these sessions as the Hangouts are broadcast live, and recordings are available immediately afterward.
#AEM teaches the seven chosen talents everything there is to know about EDM. Exclusive lessons are conducted via Google+ Hangouts by Point Blank's expert tutors and producers, industry guests, and surprise EDM artists. Everyone can interact and benefit from the insights in these sessions as the Hangouts are broadcast live, and recordings are available immediately afterward.
IBM Systems Experimentation Lead
Led the experimentation and testing strategy for the global IBM Systems marketing team.
IBM Systems is a global business bringing $8 billion in annual revenue. It enables consumers to handle mission-critical workloads while maintaining security, reliability, and control of their entire IT infrastructure.
By developing hypotheses and buy-in from the team of 80+, I was able to run and analyze testing programs that led directly to more marketing-attributed revenue, specifically improving landing page bounce rates by 20%, increasing engagement rates by 300%, cutting load speeds by 50%, and improving Google optimization scores threefold.
By developing hypotheses and buy-in from the team of 80+, I was able to run and analyze testing programs that led directly to more marketing-attributed revenue, specifically improving landing page bounce rates by 20%, increasing engagement rates by 300%, cutting load speeds by 50%, and improving Google optimization scores threefold.
IBM Systems Campaign
Led the strategy, performance, and optimization of IBM Systems' worldwide marketing campaign.
IBM Systems is a global business that allows consumers to handle mission-critical workloads while maintaining security, reliability, and control of their IT infrastructure.
By developing consumer personas and pulling insights, I was able to target our market and improve marketing-attributed revenue more precisely.
By developing consumer personas and pulling insights, I was able to target our market and improve marketing-attributed revenue more precisely.
Education
2007 - 2011
Bachelor's Degree in Marketing
Georgetown University - Washington, DC, USA
Certifications
JULY 2018 - PRESENT
IBM Agile Coach
IBM
MAY 2018 - PRESENT
X Web Foundations
Optimizely
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