Chris Wyatt

When I joined the company, its Google Ads campaigns were underperforming, with low conversion rates and high costs per acquisition. The company was struggling to achieve a positive ROI, which threatened its overall digital marketing strategy.

My task was to revamp the Google Ads strategy to significantly increase conversions while reducing the overall cost per conversion, aligning the campaign with the company’s ROI goals.

I conducted an in-depth analysis of the existing campaigns, identifying key areas for improvement, including keyword optimization, ad copy refinement, and bid strategy adjustments. I also implemented A/B testing across different ad groups to identify the most effective combinations. Additionally, I introduced advanced targeting methods and employed automated bidding strategies to enhance performance.

As a result of these actions, the conversion rate increased by 300%, while the cost per conversion decreased by 50%. This not only improved the overall ROI but also allowed the company to reallocate its budget to other growth areas, amplifying its digital marketing success.

I joined a new Web3 project that had been six months behind in developing its second platform iteration. I collaborated closely with the development team to achieve an accelerated launch within weeks by prioritizing key features. This set the pace for crafting a weekly roadmap and devising a GTM strategy for upcoming features.

My strategic interventions included:
• Introducing new KYC procedures.
• Launching staking incentives for the platform’s cryptocurrency.
• Embedding daily gamification elements to reward user logins and activities.

I engaged and negotiated partnerships with influencers and coordinated with community managers across 10 regions globally, including Asia, Europe, and Africa. These efforts resulted in a 50% increase in active users within the first month of the new launch and increased user engagement and activity.

Our company, dedicated to providing education to those in need, recognized the importance of crypto in daily transactions, especially in regions with unstable local currencies. We acquired and launched a comprehensive crypto trading course to support our user base and promote our peer-to-peer (P2P) trading platform. This course covered the basics of cryptocurrency, trading fundamentals, and platform usage. It consisted of over 35 videos ranging from 3 to 10 minutes each, accessible through a dedicated members area.

Leveraging our communities, social media channels, email campaigns, and targeted Meta ads, I successfully attracted more than 1,400 new students in the first month of the course launch. This initiative not only brought new users to our platform but also fostered a more engaged and knowledgeable community.

Tasked with bringing a new AI brand online, I managed the entire process, from sourcing and hiring freelancers to logo design, website development, and content creation. I interviewed and selected skilled freelancers for various roles, ensuring a cohesive and professional team. Starting with design concepts in Figma, we transitioned to Webflow to build and launch the website, integrating comprehensive content and analytics.

The project included design, content writing, and setting up analytics to track performance and user engagement.