Chris Wyatt
Verified Expert in Marketing
Digital Marketing Expert
Prague, Czech Republic
Toptal member since July 16, 2024
Chris has a decade of marketing, search engine optimization (SEO), and content creation expertise honed within software as a service (SaaS) startups. Known for his adaptability, resourceful mindset, and prioritizing clients, he has held leadership roles, including head of marketing, CMO, and product marketing across AI, Web3, cloud startups, and service-centric enterprises. Chris's dedication to harnessing technology for marketing innovation sets him apart as a visionary in the digital domain.
Project Highlights
Expertise
- Competition Research
- Digital Marketing
- Digital Marketing Strategy
- Marketing
- Marketing Strategy
- Product Marketing
- Search Engine Optimization (SEO)
- Semrush
Work Experience
Marketing and SEO Consultant
Consumer Services Company
- Increased leads by between 100% and 300%, depending on the campaign, and decreased the CPA by 20 – 60% within the first 14 days.
- Performed a technical audit using Semrush. Audited over 10,000 pages with more than 60,000 issues ranging from duplicated content, broken links/ images, missing titles, and more. I implemented fixes to reduce issues, contributing to traffic increases.
- Revamped the blog content running since 2002 and containing 600 blog articles. I did the analysis of search volume and clicks for each post. I also deleted non-relevant content and started rewriting content to align with the brand and business, achieving better rankings.
Product Marketing Manager
Deploy AI
- Collaborated with the CEO to bring Deploy AI from concept to launch, ensuring seamless execution and strategic alignment.
- Identified and recruited the right talent to assemble a high-performing team for building and launching Deploy AI.
- Oversaw project timelines and milestones, ensuring Deploy AI was delivered on schedule and met all launch objectives.
Marketing Project Manager
Aureum Technologies
- Created and launched a new website on Webflow, enhancing the online presence and user experience for Deploy AI.
- Launched two real estate websites focused on luxury properties, generating substantial traffic and leads.
- Collaborated with the CEO to take Deploy AI from concept to live deployment, sourcing essential talent and resources for the project's success.
Head of Global Marketing | Senior Project Manager
Cryptolocally
- Headed a global marketing team to develop and implement holistic strategies targeting key performance indicators (KPIs) and enhancing brand awareness, platform adoption, and growth.
- Developed and implemented go-to-market (GTM) strategies across European, African, and Asian markets, resulting in a 50% increase in the user base.
- Collaborated with developers to design and integrate new features, boosting user engagement and platform functionality.
- Oversaw the new website and platform development, implementing critical anti-money laundering (AML) and know-your-customer (KYC) procedures to secure and verify user identities globally, reinforcing credibility and safety.
- Expanded and oversaw the online community, devising lead generation and gamification tactics such as giveaways and AMAs. Collaborated with community managers across eight countries to engage and retain users.
- Utilized analytic platforms like GA4, Google Search Console, Semrush, and Segment to analyze market trends, competitor activities, user behaviors, and community involvement. Collaborated with key teams to improve the product and service.
- Acquired and managed partnerships with Polygon, WAX, Alien Worlds, and Sports Bet One, enhancing platform growth and user retention.
- Managed marketing budget and delivered monthly reports on return on investment (ROI), ensuring effective allocation of resources.
- Launched a cryptocurrency trading course for the African market, attracting over 1,400 active students within two months.
- Managed customer support and satisfaction, ensuring high levels of customer service and positive user experiences.
CMO
Yanda
- Oversaw a comprehensive range of digital marketing and strategy efforts to enhance presence in the competitive trading landscape.
- Drove engagement and coordinated efforts across social media, content creation, and delivery, ensuring messaging resonated with the target audience.
- Refined user experience to enhance interaction and satisfaction, managed web development projects, and implemented search engine optimization (SEO) best practices to boost online visibility.
- Created and delivered online video tutorials, significantly contributing to user education and platform adoption and becoming a key acquisition strategy.
- Headed email marketing campaigns to strengthen relationships with existing users, onboard new users, and increase loyalty and engagement, resulting in revenue growth.
Financial Consultant
Independent Financial Consultant (EU)
- Worked with individuals in the UK and with expats around the globe to develop holistic financial plans. This included estate planning, pensions, savings, and insurance.
- Assisted in managing a $65-million portfolio. Executed trades and communication with fund managers and clients. I also did the monthly marketing analysis and newsletters.
- Served as a financial consultant and found and managed leads. From cold-calling 100 calls a day to figuring out how to find leads online, I built a website to capture leads for a free financial consultation.
Center Manager
Cricklade Leisure Centre
- Managed a team of lifeguards, fitness instructors, and sports coaches within the facility. Coordinated events and set up and set down for new classes starting. This all led to a successful operation for customers and coaches.
- Sold gym memberships via inbound leads and walk-ins. Being a fitness instructor and swimming coach gave me a good understanding of the sports industry and sales, especially why people want a gym membership in the first place.
- Became a trainer and assessor, training people to become lifeguards all over the county. I was also a first-aid trainer with a 100% pass rate on all courses with external assessors.
Project History
300% Conversion Increase 50% Conversion Cost Decrease | Google Ads
Revamped a Google Ads strategy for the company, leading to a 300% increase in conversions and a 50% decrease in cost per conversion through keyword optimization, ad copy refinement, and advanced targeting methods, significantly boosting ROI.
My task was to revamp the Google Ads strategy to significantly increase conversions while reducing the overall cost per conversion, aligning the campaign with the company's ROI goals.
I conducted an in-depth analysis of the existing campaigns, identifying key areas for improvement, including keyword optimization, ad copy refinement, and bid strategy adjustments. I also implemented A/B testing across different ad groups to identify the most effective combinations. Additionally, I introduced advanced targeting methods and employed automated bidding strategies to enhance performance.
As a result of these actions, the conversion rate increased by 300%, while the cost per conversion decreased by 50%. This not only improved the overall ROI but also allowed the company to reallocate its budget to other growth areas, amplifying its digital marketing success.
Version 2 Platform Launch and Feature Rollout for Web3 Startup
Headed a team to launch version 2 of the platform within two weeks, established a weekly roadmap, and boosted active users by 50% in the month after release.
My strategic interventions included:
• Introducing new KYC procedures.
• Launching staking incentives for the platform's cryptocurrency.
• Embedding daily gamification elements to reward user logins and activities.
I engaged and negotiated partnerships with influencers and coordinated with community managers across 10 regions globally, including Asia, Europe, and Africa. These efforts resulted in a 50% increase in active users within the first month of the new launch and increased user engagement and activity.
Crypto Trading Course Launch for Peer-to-peer Trading Platform
Launched a crypto trading course, resulting in over 1,400 new students and increased user engagement within the first month.
Leveraging our communities, social media channels, email campaigns, and targeted Meta ads, I successfully attracted more than 1,400 new students in the first month of the course launch. This initiative not only brought new users to our platform but also fostered a more engaged and knowledgeable community.
Building an AI Brand Online: From Concept to Launching the Website on Webflow
Sourced and hired freelancers to establish a new AI brand, launching a Webflow website with web and blog content and analytics.
The project included design, content writing, and setting up analytics to track performance and user engagement.
Education
Bachelor's Degree in Sport Development and Coaching
University of Gloucestershire - Gloucestershire, England, UK
Skills
Core
Google Ads, SEO Content, Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization (SEO), Product Marketing, SEO Audits, Go-to-market Strategy, Digital Marketing Strategy, Local SEO, SEO Tools, Organic SEO, Google SEO, SEO Marketing, On-page SEO, SEO Keyword Research, Off-page SEO, Keyword Research, Metadata, Blogging, Search Engine Marketing (SEM), Marketing Campaigns, Paid Advertising, Omnichannel Marketing, Marketing Mix, Marketing Analytics, Content Marketing Strategy, Conversion Rate Optimization (CRO), Content Strategy, Digital Advertising, Lead Generation, Audience Targeting, Campaign Management, Marketing Leadership, Performance Marketing, Market Research & Analysis, WordPress SEO, AI Marketing, Content Marketing, Copywriting, Community Management, Content, Customer Success, Social Media Marketing (SMM), Content Creation, Generative Artificial Intelligence (GenAI), Writing & Editing, SEO Backlinking, Topic Clusters, Backlinks, Funnel Optimization, Growth Hacking, B2C Marketing, Social Media Strategy, Facebook Ads, Display Advertising, Pay-per-Click (PPC), Social Media Management, Google Paid Ads, Brand Marketing, Ads, Ad Campaigns, Landing Pages, Cold Emailing, Account-based Marketing (ABM), Inbound Marketing, Email Marketing Automation, Organic Social Media, Funnel Marketing, A/B Testing, Instagram Marketing, Marketing Operations, Google Advertising, Return on Ad Spend (ROAS), Brand Strategy, Influencer Marketing, Email Marketing, Branding, Public Relations (PR), LinkedIn Marketing, LinkedIn Ads, Reddit Ads, Article Rewriting
Business Models
SaaS, B2B, B2C, SaaS Product Marketing
Technical
Google Search Console, Web3
Platforms & Tools
Ahrefs, Google Analytics 4, Content Management Systems (CMS), Yoast SEO, CRM Systems, Marketing Platforms, Google Analytics, Google Ads Editor, Instagram Ads, Facebook Ads Manager, HubSpot, Amazon SEO, X (formerly Twitter) Marketing, Mixpanel
Other
Semrush, Blog Posting, Web Content, Blogs, Freelancing, Organic Content Marketing, SEO Consultant, International SEO, AI-based Content SEO, Seos, Keyword Analysis, Keyword Advertising, Google Keyword Planner, Keyword Mapping, Optimization, Digital Strategy, Startups, Startup Marketing, Financial Services, Strategy, Website Audits, Website Traffic, Website Builders, Content Management, Estate Planning, Advertising, Content Writing, Article Writing, Web Analytics, Competitor Analysis & Profiling, Content Update, Trello, WordPress, Meta Ads, AI Content Creation, Project Management, Website Management, Outbound Marketing, Competitive Analysis, Market Research, Product Management, Web Development, Paid Media, Competition Research, Team Management, Community Marketing, Customer Service, Web UX, Google, Sports, User Engagement, SendGrid, Cross-channel Marketing, Customer Support, Mobile User Acquisition, Team Building, Consumer Services, SEO with AI, SEO Writing, Technical SEO, SEO Copywriting, SEO Outreach, eCommerce SEO, Enterprise SEO, WordPress Themes, Shopify, Rank Math, Website Optimization, Growth Marketing, Customer Acquisition, Fintech, Sales Growth, Reporting, Market Fit, Minimum Viable Product (MVP), Data Analysis, Strategic Planning, Paid Search, WordPress Design, Email, Email Content, Search Experience Optimization (SXO), Traffic Analysis, Ad Optimization, Advertising Copy, Page Speed Optimization, Campaigns, Campaign Optimization, Landing Page Optimization, Finance, Personal Finance, Personal Finance Management, Insurance, Life Insurance, Property Insurance, Trusts, Pensions, Investments, Investment & Trading Advisory, Newsletters, Digital Newsletters, Cold Outreach, Audience Segmentation, User Experience (UX), Customer Relationship Management (CRM), Sales & CRM Platforms, Agency, B2B Lead Generation, Outreach, Email Marketing Strategy, Copy Editing, Facebook Pixel, Sales Funnel, Analytics, Dashboards, UX Design, Blockchain, Cryptocurrency, Reddit, Web Design, Web UI, Messaging, Digital Brand Identity, Brand Positioning, Brand Management, Performance Analysis, Product Analytics, Blockchain & Cryptocurrency, Artificial Intelligence (AI), Growth Strategy, Blockchain, Notion, Psychology, Webflow, Press Releases, Partnerships, Segment.io, Course Development, Recruitment, Figma, Shopify SEO, YouTube SEO, Business Development, eCommerce, Guerrilla Marketing, Digital PR, Health Insurance, Cold Calling, Management, Health, Medical Training, Training & Training Content Development, Training, Exercise & Fitness, Sports Project Management, Kajabi, Online Course Design, X (formerly Twitter), Apps, Data Analytics, Lifecycle Marketing, Hotjar
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