Danny Hoi Wah Ho
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since September 5, 2022
Danny is a chief marketing officer and digital performance marketer who has built brands endorsed by Mark Zuckerberg and helped clients launch digital marketing campaigns through strategic planning, execution, and optimization. He has a strong focus on go-to-market strategy, social media (SMM), search (SEM/SEO), media buying (PPC), and content marketing. Danny's campaigns have engaged millions worldwide. With the ability to craft stories, he produces innovative and sustainable solutions.
Project Highlights
Expertise
Work Experience
Chief Marketing Officer
Ludo.ai - Game Research & Ideation AI Platform
- Spearheaded marketing efforts, product positioning, and pricing strategy, which were responsible for a 500% growth in reoccurring business revenue in 6 months.
- Strategized, planned, and executed all organic and paid digital marketing efforts including but not limited to SEO / Content Marketing, Meta / Facebook, Instagram, TikTok, Reddit, and YouTube.
- Worked with the CEO to build a new go-to-market (GTM) marketing strategy by performing market research, promoting new product features, and refining product positioning.
- Brainstormed innovative ideas and created new business objectives to push Ludo.ai's product and software offering to capture a greater market share in the gaming, hobby, and digital creator space.
- Performed conversion rate optimization (CRO) and marketing funnel optimization by analyzing marketing channels, and website / landing page optimization using Hotjar / Google Analytics.
- Led the website redesign, SEO strategy, and multimedia content marketing, including copywriting and blog posting strategies to generate relevant traffic and increase conversions.
- Managed and built HubSpot / Email Marketing automation and workflows to keep users informed and engaged about Ludo.ai's latest developments and product features.
Chief Marketing Officer
Toptal Clients
- Provided marketing consultation and produced work as a digital marketing manager, content manager, social media manager, and SEM, PPC, and SEO manager for clients and companies through Toptal.
- Led and helped build brand identities and the marketing voice to establish product and market positioning.
- Built full go-to-market (GTM) strategies with product marketing research and competitor analysis.
- Helped establish minimum viable products (MVPs) for startups and growth-stage companies.
- Established objectives and key results (OKRs) planning across marketing and sales teams.
- Identified unique value proposition(s) (UVPs) and established marketing key performance indicators (KPIs).
- Managed and executed digital marketing campaigns from top to bottom of the funnel, maximizing brand awareness, sales, conversions, and customer lifetime value (CLV/LTV). Used Klaviyo and Hootsuite for email and social media campaigns, respectively.
- Created and produced online and social media content, including researching and writing articles and blogs, ad copy, photos, TikTok, and multimedia content, including video screenwriting.
Chief Marketing Officer
Freelance Clients
- Designed go-to-market (GTM) marketing strategies and media plans for businesses, startups, and corporate clients.
- Managed more than $1 million annual ad spend on digital marketing advertising campaigns on Google, Meta (Facebook), YouTube, Instagram, LinkedIn, Twitter, and TikTok.
- Created viral organic social and video campaigns with millions of views on TikTok, Instagram, Facebook, and YouTube.
- Amassed over 150,000 followers for client accounts using effective content creation, writing, and social media marketing.
- Generated over 250,000 unique visitor traffic by creating digital marketing content, including ad copywriting, blogging, and creating images and videos for social media.
Founder | CEO | Creative Director
Dynasty Clothing
- Built a streetwear and sports apparel clothing brand on Shopify from the ground up to become an established niche brand in the martial arts and combat sports apparel industry with passionate customers worldwide.
- Achieved a 100% organic endorsement from Mark Zuckerberg with 10+ million followers who independently decided to wear products from the clothing brand. The video endorsement went viral and was reposted by accounts with several more million users.
- Managed paid and organic digital marketing campaigns on Google, Meta (Facebook), Instagram, and TikTok to drive traffic and sales revenue of up to five figures per month.
- Handled entertainment marketing and created a viral film and video advertising campaign—leading to millions of organic views and engagements over the web and social media networks on a shoestring budget.
- Managed influencer marketing initiatives while collaborating with professional UFC athletes, Hollywood, film, and TV actors, and social media influencers, promoting brand development, equity, website traffic, and revenue growth.
- Directed, designed, produced, product-managed, and marketed hundreds of unique clothing pieces, sports apparel items, and training gear to a worldwide audience.
- Managed user experience and customer journeys through the marketing funnel by leveraging user stories and utilizing email marketing and CRM software such as Mailchimp and Klaviyo.
Chief Marketing Officer
Buysmart.ai, Inc.
- Provided direction and consultation as a chief marketing officer to the CEO and executives on branding and market/product positioning for an AI-powered eCommerce website.
- Produced a complete go-to-market strategy, including brand re-design, product plan, and marketing message.
- Performed market research, set business objectives/KPIs, strategized the marketing plan, and executed the company's organic and paid social media advertising campaigns from scratch.
Digital Marketing Expert
The Gifts Company LLC
- Collaborated with the founders on improving the Tings Gift App user experience by brainstorming and introducing new gamification features and referral/rewards programs.
- Advised on customer acquisition strategies and methodologies and the execution of digital marketing campaigns, including but not limited to social media marketing, direct marketing, and influencer marketing.
- Provided strategic business advice and feedback on online reputation management, improving the business model, and increasing revenues and user engagement.
Product Marketing Expert
ENML
- Collaborated with senior executives to plan and execute the launch of a brand-new toothcare health and wellness product.
- Conducted market and competitor analysis, developing international SEO strategies and keyword research using SEMRush.
- Led the web development of the company's online eCommerce website on Shopify, including Shopify SEO strategies.
- Planned and executed organic and paid social media ad campaigns and ad optimization on Meta ad networks (Facebook and Instagram) and TikTok.
Performance Marketing Specialist
Carson Alan
- Worked with the founders on revising and establishing a brand-new go-to-market (GTM) strategy.
- Performed market research and competitor analysis for the men's workwear and high-end street fashion industry in the US.
- Established objectives and key results (OKRs) planning to track relevant key performance indicators (KPIs) for the launch of the new streetwear brand.
Digital Marketing Manager
Digital Racing Cards LLC. - Motorsport Racing Cards Platform
- Strategized and built a zero-to-one go-to-market (GTM) strategy for a brand-new digital brand focusing on online gaming, trading collectibles, and NFTs in motorsport.
- Led the product management, product positioning, project management, brainstorming, and gamification optimizations for an existing digital trading cards and collectibles platform.
- Spearheaded a team of designers and developers to build a brand new Web 3.0/blockchain/NFT platform to target motorsport fans, professional sports, and beyond.
Marketing Consultant
Wanderly
- Worked with the founder on devising a business strategy for Stories by Anansi, an edtech- and AI-powered storytelling platform for children and parents.
- Devised a go-to-market (GTM) strategy to promote the educational technology brand, including recommending marketing tactics to onboard and convert users.
- Collaborated with the founder on branding and conversion optimization, ensuring the customer journey and sign-up process were as seamless and smooth as possible.
Chief Marketing Officer
MyNutritionist
- Collaborated with senior executives to build a brand identity, brand voice, unique value proposition (UVP), and go-to-market (GTM) marketing strategy to bring their health and nutrition services startup company to life.
- Worked closely with the graphic designer on the look and feel of the design and the creation of the health and nutrition platform website, including site mapping, copywriting, and content creation.
- Partnered with the product manager to ideate, create, and test the minimum viable product (MVP) offering to gain user data and feedback and prepare the product offering for investors/fundraising.
- Crafted and executed a digital marketing strategy that included paid digital advertising and organic social media marketing initiatives to drive brand traction and awareness and generate leads.
Digital Marketing Manager
Shoplazza
- Collaborated with senior executives (COO) to build digital marketing plan OKRs.
- Led business and website audit using SWOT analysis to craft an authentic brand voice suited for the North American market and advised on ad copy, content marketing, and social media strategy.
- Provided strategic leadership to multiple departments, including content, social media, influencers, email marketing, and sales teams, to build and execute a cohesive digital strategy.
- Led the strategy, planning, and execution of web, search engine marketing (Google), search engine optimization, email marketing automation, and social media advertising campaigns, specifically those of Meta/Facebook, Instagram, and TikTok.
Digital Marketing Manager
Black Belt Marketing
- Advised the CEO on building a digital marketing agency, establishing a business model, and client acquisition.
- Managed client accounts from the Asia-Pacific region and helped build and market their eCommerce brands to North American and international customers.
- Advised clients on digital marketing best practices, strategizing for brand awareness, lead nurturing, traffic and lead generation, and sales revenue optimization.
Digital Communications Strategist
City of Markham
- Owned marketing communications planning. Designed, developed, and executed city-wide online communications strategies and policies, including social media campaigns, video campaigns, and websites.
- Liaised with all city departments, executive-level, senior staff, and committees to ensure timely development of online components for corporate priorities, marketing, advertising, promotions, and communications of key events.
- Built and managed websites, including the programming and integration of IBM Watson chatbot to handle all public communication inquiries.
Digital Marketing Specialist
Goose Digital
- Developed and managed digital marketing campaigns and marketing automation platforms for clients using Act-On and Pardot, focusing on achieving clients' business goals, maximizing their budget, and identifying new opportunities to drive success.
- Provided strategic leadership on content and creatives that aligned with customers' requirements, including landing pages, email marketing, SEM, PPC, and SEO initiatives.
- Optimized email marketing and deliverability, applying the latest industry best practices to improve email inbox and engagement rates.
Digital Interactive Coordinator
Corus
- Collaborated with the director of interactive and the director of marketing through promoting all Nickelodeon, YTV, and Teletoon kid's television brands online and on social media.
- Drove web traffic through content marketing and creative blog writing, focusing on maximizing views and engagement online and on social media networks.
- Created a Google Docs matrix that allowed streamlined task management and tracking through multiple work departments and teams to keep employee tasks in check, increasing productivity and saving time.
Project History
Mark Zuckerberg's Viral Video Endorsement
http://dynastyclothingstore.comAchieved a 100% organic endorsement from Mark Zuckerberg with 10+ million followers, who independently decided to wear products from Danny's brand. The video endorsement went viral and was reposted by accounts with several more million users.
On September 3, 2022, he officially unveiled his new passion and hobby for mixed martial arts and posted a video showcasing his training. He was seen wearing several items, including products by Dynasty. The video has since gone viral on social media platforms Facebook and Instagram, with a conservative estimated reach of 10 million users and countless re-shares, re-posts, and memes that spread the video and product placements far and wide to all corners of the internet.
Dynasty did not approach Mark Zuckerberg regarding this endorsement; therefore, Dynasty benefited from a completely organic endorsement independent of the brand. The result is invaluable to the Dynasty brand as the company gained massive free publicity, brand awareness, social rapport, celebrity endorsement, and brand equity from Mark Zuckerberg's organic video post.
Fight For Your Dreams
https://youtu.be/_GND0p99KJUDirected, produced, project-managed, edited, and wrote the story for a short film advertisement for Dynasty Clothing that amassed over two million views online across the web and social media channels.
OKRs and GTM Plan for Shoplazza
Strategized and developed OKRs and go-to-market plans with senior executives on how to introduce the Chinese eCommerce giant to the English-speaking North American market.
Everything Everywhere All At Once (2023 Oscar Winning Film) Influencer Marketing Campaign Manager
Worked with the cast and crew of Everything Everywhere All At Once (2023 Oscar Winning Film) in launching an integrated social media marketing campaign to promote the movie premiere and products from Dynasty Clothing.
Digital Marketing Assignment for Copyhackers
http://copyhackers.comProduced a five-page report detailing three of the easiest, biggest digital marketing opportunities in 2022 that could generate quality traffic for the Copyhackers digital marketing agency.
SEM, PPC, SMM for Matboard and More
https://www.matboardandmore.com/Led the development and optimization of SEM, PPC, and SMM campaigns for B2C eCommerce company Matboard and More.
SWOT Analysis for Strength.com
http://strength.comLed the SWOT analysis for fitness and supplements brand Strength.com.
Education
Certificate in Digital Marketing Management
University of Toronto - Toronto, Ontario, Canada
Graduate Certificate in Advanced Television and Film
Sheridan College - Oakville, Ontario, Canada
Bachelor's Degree in New Media
Ryerson University - Toronto, Ontario, Canada
Certifications
Search Engine Optimization (SEO)
Udemy
Google Shopping Ads
Udemy
Facebook & Instagram Ads
Udemy
Google Adwords Certification
Udemy
Google Analytics Certification
Imparture
Skills
Core
Social Media Strategy, Social media management, Digital Marketing Product Management, Digital Marketing Strategy, Digital Marketing Best Practices, Facebook Ads, Facebook Marketing, Instagram Management, Google Ads, SEM, Community Management, Social Media Marketing, Sales, Paid Advertising, SEO, Social Media Content Creation, Branding, Brand Strategists, Brand Marketing, Marketing Design, Email Marketing, Content, Content Marketing, Social Media Marketing, TikTok Marketing, B2C Marketing, SEO Content, Content Strategy, Content Creation, Ad Campaigns, Organic Social Media, Marketing Strategy, Customer Segmentation, SEO Tools, On-page SEO, Funnel Marketing, Lead Generation, CRO, Market Research & Analysis, Campaign Management, Digital Campaigns, Web Marketing, GTM Marketing, Google SEO, SEO, Copywriting, Writing & Editing, Advertising Campaigns, Audience Targeting, Performance Marketing, Email Campaigns, Blogging, Keyword Research, Funnel Analysis, Social Media Posting, Email Marketing Automation, Affiliate Marketing, Product Marketing, Product Positioning, Influencer Marketing, Entertainment Marketing, TikTok Ads, Inbound Marketing, Chief Marketing Officer (CMO), Marketing Transformation, Marketing Analytics, Omnichannel Marketing, Growth Hacking, Content Strategy, Marketing Campaigns, Social Media Analytics, AI Marketing, PPC Advertising, Digital Advertising, Marketing Communications, Marketing Technology (MarTech), Google Advertising, Local SEO, A/B Testing, SEO, SEO Auditing, Funnel Optimization, Marketing Automation, LinkedIn Campaign Marketing, Google Tag Manager, Landing Pages, Social Media Advertising, Off-page SEO, Facebook Video Ads, Social Media Design, Creative Advertising, Mobile App Design, YouTube Ads
Platforms & Tools
Instagram Ads, Adobe Premiere, Digital Advertising Platforms, Facebook Ads Manager, Mailchimp Marketing, Advertising Tools & Platforms, Klaviyo API, Linkedln, TikTok, Google Analytics, Photoshop, Google Ad Manager, Bing Ads, Ahrefs, Moz, Google Analytics 4 (GA4), Google Data Studio
Business Models
Business to Consumer (B2C), B2C, B2B Design, SaaS, SaaS, SaaS Product Marketing, Business to Business (B2B)
Technical
GSC, Web3
Other
Digital Strategy , Web Content, Video Editing, Advertising Management, E-commerce marketing, Brand Marketing, Brand Management, Brand Development, CX Design, Website Traffic, Content Writing, Market Fit, Strategic Planning & Execution, Digital Media, Branded Content, Brand Positioning, Growth Marketing, Customer Acquisition, Key Performance Indicators (KPIs), Data Analysis, Product Launch Strategy, Monetization Product Management, Growth Strategy, Design Strategy, Digital Marketing Product Management, Design Consulting, Digital Marketing Design, Product Management, YouTube Marketing, YouTube SEO, YouTube Marketing, Management Consultants, Email, Video Production, Retail & Wholesale, Web Analytics, Content Management, Business Strategy, Fashion, Finance, Growth Marketing, Native Ads, Leads, Paid Media, Social Ad Design, Instagram, Direct Response, User Journeys, Direct to Consumer (D2C), User Retention, Lifetime Value (LTV), Optimization, Storytelling Design, Programmatic Marketing, WordPress Development, Conversion, Customer Journeys, Community Growth, Business Development, Team Development, Market Entry, Customer Research, Sales Strategy, Paid Search, Data-driven Marketing, Startup Development, Digital Brand Identity, Drip Email, Ad Optimization, Brand Identity Design, Online Reputation Management, Hootsuite, Messaging, Naming, Social Media Engagement, X (formerly Twitter) Development, Organic Content Marketing, Facebook, Virtual Coaching, Newsletters, Luxury Industry, E-commerce marketing, UX Development, Article Writing, Thought Leadership, Meta Ads, Communication Strategy, Web Development, Web Development, Direction, Screenwriting, User Research, UX Development, Shopify, Marketing Plans, Project Planning, Media Planning, Go-to-market Plans, Cryptocurrency, Crypto, Reporting, Conversion Rate, Semrush, UI Development, Retargeting Pixels, Facebook Pixel, Kajabi, Email Delivery, Artificial Intelligence, Google Display Network, B2B Marketing, Guest Posting, SaaS Sales, Consumer Packaged Goods (CPG), Google Shopping, Management, Product Strategy, Monetization Models, Direct Marketers, Creative Direction, Data Science, Business Consultant, Blockchain, Blockchain & Cryptocurrency, Healthcare App Design, Shopify SEO, Blog Writing, User Stories, International SEO, Lead Nurturing, Communication Planning, Gamification Design, Digital Communication, Gaming, Gaming Platforms
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