Danny Hoi Wah Ho, Marketing Expert in Toronto, ON, Canada
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Danny Hoi Wah Ho

Verified Expert  in Marketing

Marketing Expert

Location
Toronto, ON, Canada
Toptal Member Since
September 5, 2022

Danny is a chief marketing officer and digital performance marketer who has built brands endorsed by Mark Zuckerberg and helped clients launch digital marketing campaigns through strategic planning, execution, and optimization. He has a strong focus on go-to-market strategy, social media (SMM), search (SEM/SEO), media buying (PPC), and content marketing. Danny's campaigns have engaged millions worldwide. With the ability to craft stories, he produces innovative and sustainable solutions.

Project Highlights

Mark Zuckerberg's Viral Video Endorsement
Achieved a 100% organic endorsement from Mark Zuckerberg with 10+ million followers, who independently decided to wear products from Danny's brand. The video endorsement went viral and was reposted by accounts with several more million users.
Fight For Your Dreams
Directed, produced, project-managed, edited, and wrote the story for a short film advertisement for Dynasty Clothing that amassed over two million views online across the web and social media channels.
OKRs and GTM Plan for Shoplazza
Strategized and developed OKRs and go-to-market plans with senior executives on how to introduce the Chinese eCommerce giant to the English-speaking North American market.

Expertise

Work Experience

Chief Marketing Officer

2024 - PRESENT
Buysmart.ai, Inc.
  • Provided direction and consultation as a chief marketing officer to the CEO and executives on branding and market/product positioning for an AI-powered eCommerce website.
  • Produced a complete go-to-market strategy, including brand re-design, product plan, and marketing message.
  • Performed market research, set business objectives/KPIs, strategized the marketing plan, and executed the company's organic and paid social media advertising campaigns from scratch.

Digital Marketing Expert

2024 - PRESENT
The Gifts Company LLC
  • Collaborated with the founders on improving the Tings Gift App user experience by brainstorming and introducing new gamification features and referral/rewards programs.
  • Advised on customer acquisition strategies and methodologies and execution of digital marketing campaigns, including but not limited to social media marketing, direct marketing, and influencer marketing.
  • Provided strategic business advice and feedback on online reputation management, improving the business model, and increasing revenues and user engagement.

Chief Marketing Officer

2023 - PRESENT
Ludo.ai - Game Research & Ideation AI Platform
  • Handled marketing efforts, product positioning, and pricing strategy, which were responsible for a 500% growth in business revenue in less than 12 months.
  • Worked with the CEO to build a new go-to-market (GTM) marketing strategy by performing market research, promoting new product features, and refining product positioning.
  • Brainstormed innovative ideas and created new business objectives to push Ludo.ai's product and software offering to capture a greater market share in the gaming, hobby, and digital creator space.
  • Performed conversion rate optimization (CRO) and marketing funnel optimization by analyzing marketing channels, website/landing page optimization, HubSpot integration and workflows, Hotjar, and Google Analytics.
  • Led the website redesign, SEO strategy, and multimedia content marketing, including copywriting and blog posting strategies to generate relevant traffic and increase conversions.

Chief Marketing Officer

2022 - PRESENT
Toptal Clients
  • Provided marketing consultation and produced work as a digital marketing manager, content manager, social media manager, and SEM, PPC, and SEO manager for clients and companies through Toptal.
  • Led and helped build brand identities and the marketing voice to establish product and market positioning.
  • Built full go-to-market (GTM) strategies with product marketing research and competitor analysis.
  • Helped establish minimum viable products (MVPs) for startups and growth-stage companies.
  • Established objectives and key results (OKRs) planning across marketing and sales teams.
  • Identified unique value proposition(s) (UVPs) and established marketing key performance indicators (KPIs).
  • Managed and executed digital marketing campaigns from top to bottom of the funnel, maximizing brand awareness, sales, conversions, and customer lifetime value (CLV/LTV). Used Klaviyo and Hootsuite for email and social media campaigns, respectively.
  • Created and produced online and social media content, including researching and writing articles and blogs, ad copy, photos, TikTok, and multimedia content, including video screenwriting.

Chief Marketing Officer

2016 - PRESENT
Freelance Clients
  • Designed go-to-market (GTM) marketing strategies and media plans for businesses, startups, and corporate clients.
  • Managed more than $1 million annual ad spend on digital marketing advertising campaigns on Google, Meta (Facebook), YouTube, Instagram, LinkedIn, Twitter, and TikTok.
  • Created viral organic social and video campaigns with millions of views on TikTok, Instagram, Facebook, and YouTube.
  • Amassed over 150,000 followers for client accounts using effective content creation, writing, and social media marketing.
  • Generated over 250,000 unique visitor traffic by creating digital marketing content, including ad copywriting, blogging, and creating images and videos for social media.

Founder | CEO | Creative Director

2012 - PRESENT
Dynasty Clothing
  • Built a streetwear and sports apparel clothing brand on Shopify from the ground up to become an established niche brand in the martial arts and combat sports apparel industry with passionate customers worldwide.
  • Achieved a 100% organic endorsement from Mark Zuckerberg with 10+ million followers who independently decided to wear products from the clothing brand. The video endorsement went viral and was reposted by accounts with several more million users.
  • Managed paid and organic digital marketing campaigns on Google, Meta (Facebook), Instagram, and TikTok to drive traffic and sales revenue of up to five figures per month.
  • Handled entertainment marketing and created a viral film and video advertising campaign—leading to millions of organic views and engagements over the web and social media networks on a shoestring budget.
  • Managed influencer marketing initiatives while collaborating with professional UFC athletes, Hollywood, film, and TV actors, and social media influencers, promoting brand development, equity, website traffic, and revenue growth.
  • Directed, designed, produced, product-managed, and marketed hundreds of unique clothing pieces, sports apparel items, and training gear to a worldwide audience.
  • Managed user experience and customer journeys through the marketing funnel by leveraging user stories and utilizing email marketing and CRM software such as Mailchimp and Klaviyo.

Product Marketing Expert

2024 - 2024
ENML
  • Collaborated with senior executives to plan and execute the launch of a brand-new toothcare health and wellness product.
  • Conducted market and competitor analysis, developing international SEO strategies and keyword research using SEMRush.
  • Led the web development of the company's online eCommerce website on Shopify, including Shopify SEO strategies.
  • Planned and executed organic and paid social media ad campaigns and ad optimization on Meta ad networks (Facebook and Instagram) and TikTok.

Performance Marketing Specialist

2024 - 2024
Carson Alan
  • Worked with the founders on revising and establishing a brand-new go-to-market (GTM) strategy.
  • Performed market research and competitor analysis for the men's workwear and high-end street fashion industry in the US.
  • Established objectives and key results (OKRs) planning to track relevant key performance indicators (KPIs) for the launch of the new streetwear brand.

Digital Marketing Manager

2023 - 2024
Digital Racing Cards LLC. - Motorsport Racing Cards Platform
  • Strategized and built a zero-to-one go-to-market (GTM) strategy for a brand-new digital brand focusing on online gaming, trading collectibles, and NFTs in motorsport.
  • Led the product management, product positioning, project management, brainstorming, and gamification optimizations for an existing digital trading cards and collectibles platform.
  • Spearheaded a team of designers and developers to build a brand new Web 3.0/blockchain/NFT platform to target motorsport fans, professional sports, and beyond.

Marketing Consultant

2023 - 2023
Wanderly
  • Worked with the founder on devising a business strategy for Stories by Anansi, an edtech- and AI-powered storytelling platform for children and parents.
  • Devised a go-to-market (GTM) strategy to promote the educational technology brand, including recommending marketing tactics to onboard and convert users.
  • Collaborated with the founder on branding and conversion optimization, ensuring the customer journey and sign-up process were as seamless and smooth as possible.

Chief Marketing Officer

2022 - 2023
MyNutritionist
  • Collaborated with senior executives to build a brand identity, brand voice, unique value proposition (UVP), and go-to-market (GTM) marketing strategy to bring their health and nutrition services startup company to life.
  • Worked closely with the graphic designer on the look and feel of the design and the creation of the health and nutrition platform website, including site mapping, copywriting, and content creation.
  • Partnered with the product manager to ideate, create, and test the minimum viable product (MVP) offering to gain user data and feedback and prepare the product offering for investors/fundraising.
  • Crafted and executed a digital marketing strategy that included paid digital advertising and organic social media marketing initiatives to drive brand traction and awareness and generate leads.

Digital Marketing Manager

2022 - 2022
Shoplazza
  • Collaborated with senior executives (COO) to build digital marketing plan OKRs.
  • Led business and website audit using SWOT analysis to craft an authentic brand voice suited for the North American market and advised on ad copy, content marketing, and social media strategy.
  • Provided strategic leadership to multiple departments, including content, social media, influencers, email marketing, and sales teams, to build and execute a cohesive digital strategy.
  • Led the strategy, planning, and execution of web, search engine marketing (Google), search engine optimization, email marketing automation, and social media advertising campaigns, specifically those of Meta/Facebook, Instagram, and TikTok.

Digital Marketing Manager

2021 - 2022
Black Belt Marketing
  • Advised the CEO on building a digital marketing agency, establishing a business model, and client acquisition.
  • Managed client accounts from the Asia-Pacific region and helped build and market their eCommerce brands to North American and international customers.
  • Advised clients on digital marketing best practices, strategizing for brand awareness, lead nurturing, traffic and lead generation, and sales revenue optimization.

Digital Communications Strategist

2017 - 2020
City of Markham
  • Owned marketing communications planning. Designed, developed, and executed city-wide online communications strategies and policies, including social media campaigns, video campaigns, and websites.
  • Liaised with all city departments, executive-level, senior staff, and committees to ensure timely development of online components for corporate priorities, marketing, advertising, promotions, and communications of key events.
  • Built and managed websites, including the programming and integration of IBM Watson chatbot to handle all public communication inquiries.

Digital Marketing Specialist

2016 - 2017
Goose Digital
  • Developed and managed digital marketing campaigns and marketing automation platforms for clients using Act-On and Pardot, focusing on achieving clients' business goals, maximizing their budget, and identifying new opportunities to drive success.
  • Provided strategic leadership on content and creatives that aligned with customers' requirements, including landing pages, email marketing, SEM, PPC, and SEO initiatives.
  • Optimized email marketing and deliverability, applying the latest industry best practices to improve email inbox and engagement rates.

Digital Interactive Coordinator

2010 - 2015
Corus
  • Collaborated with the director of interactive and the director of marketing through promoting all Nickelodeon, YTV, and Teletoon kid's television brands online and on social media.
  • Drove web traffic through content marketing and creative blog writing, focusing on maximizing views and engagement online and on social media networks.
  • Created a Google Docs matrix that allowed streamlined task management and tracking through multiple work departments and teams to keep employee tasks in check, increasing productivity and saving time.

Mark Zuckerberg's Viral Video Endorsement

http://dynastyclothingstore.com

Achieved a 100% organic endorsement from Mark Zuckerberg with 10+ million followers, who independently decided to wear products from Danny's brand. The video endorsement went viral and was reposted by accounts with several more million users.

Successfully acquired Mark Zuckerberg, CEO of Meta Facebook, as a paying customer of Dynasty Clothing products. Mark Zuckerberg has recently developed an interest in martial and mixed martial arts and began training in the sport. In search of clothing suitable for his training activities, he purchased Dynasty Clothing products, including active wear and training gear.

On September 3, 2022, he officially unveiled his new passion and hobby for mixed martial arts and posted a video showcasing his training. He was seen wearing several items, including products by Dynasty. The video has since gone viral on social media platforms Facebook and Instagram, with a conservative estimated reach of 10 million users and countless re-shares, re-posts, and memes that spread the video and product placements far and wide to all corners of the internet.

Dynasty did not approach Mark Zuckerberg regarding this endorsement; therefore, Dynasty benefited from a completely organic endorsement independent of the brand. The result is invaluable to the Dynasty brand as the company gained massive free publicity, brand awareness, social rapport, celebrity endorsement, and brand equity from Mark Zuckerberg's organic video post.

Fight For Your Dreams

https://youtu.be/_GND0p99KJU

Directed, produced, project-managed, edited, and wrote the story for a short film advertisement for Dynasty Clothing that amassed over two million views online across the web and social media channels.

Fight For Your Dreams (Inspirational MMA Journey) was a short film that also acted as a viral advertising campaign for the sports apparel brand Dynasty Clothing. The short film depicts the everyday struggles of an up-and-coming mixed martial arts fighter. He has to balance an unfulfilling job with a grueling training schedule and the judgment of his life choices from his family.

OKRs and GTM Plan for Shoplazza

Strategized and developed OKRs and go-to-market plans with senior executives on how to introduce the Chinese eCommerce giant to the English-speaking North American market.

The objective was to introduce the brand to the North American market. The GTM strategy included carefully crafting a brand voice recognizable to North American audiences, followed by digital marketing tactics that marketed the brand as a thought leader in the space. To achieve this, the plan involved changing content, ad creatives, and ad copy until it suited the North American language, culture, and tone. Website changes, landing page building, search engine optimization (SEO) efforts, search engine marketing, email marketing automation, and social media advertising campaigns were also required. The key result was a more cohesive brand experience, as indicated by improved site usage times, social media engagements, click-through rates (CTR), and conversions.

Everything Everywhere All At Once (2023 Oscar Winning Film) Influencer Marketing Campaign Manager

Worked with the cast and crew of Everything Everywhere All At Once (2023 Oscar Winning Film) in launching an integrated social media marketing campaign to promote the movie premiere and products from Dynasty Clothing.

Promoted the movie premiere of Everything Everywhere All At Once on social media channels, including Instagram, TikTok, and YouTube, as part of a promotional campaign from Dynasty Clothing which was worn by the cast and crew (Martial Club - Andy Le and Brian Le) during their red carpet movie premiere event.

Digital Marketing Assignment for Copyhackers

http://copyhackers.com

Produced a five-page report detailing three of the easiest, biggest digital marketing opportunities in 2022 that could generate quality traffic for the Copyhackers digital marketing agency.

The three areas identified were YouTube, TikTok, and Google Ads network. Both the YouTube and Google platforms contain the most search volume and number of daily active users. With TikTok, the most popular and fastest growing social media app today, a brand has the three biggest areas where it can achieve great results.

SEM, PPC, SMM for Matboard and More

https://www.matboardandmore.com/

Led the development and optimization of SEM, PPC, and SMM campaigns for B2C eCommerce company Matboard and More.

I helped develop, establish, and optimize search engine marketing (SEM), pay-per-click (PPC), and social media marketing (SMM) campaigns for an eCommerce client selling artboards and frames. I also managed ad spends of over five figures per month on Google Search and Shopping ads.

SWOT Analysis for Strength.com

http://strength.com

Led the SWOT analysis for fitness and supplements brand Strength.com.

Identified market trends and competitors and devised product and pricing strategies to take advantage of untapped market opportunities. Led the rebranding and relaunch of the Strength.com brand with a new identity, voice, and product positioning/market positioning strategy.
2016 - 2016

Certificate in Digital Marketing Management

University of Toronto - Toronto, Ontario, Canada

2009 - 2010

Graduate Certificate in Advanced Television and Film

Sheridan College - Oakville, Ontario, Canada

2005 - 2009

Bachelor's Degree in New Media

Ryerson University - Toronto, Ontario, Canada

JANUARY 2023 - PRESENT

Search Engine Optimization (SEO)

Udemy

SEPTEMBER 2022 - PRESENT

Google Shopping Ads

Udemy

SEPTEMBER 2022 - PRESENT

Facebook & Instagram Ads

Udemy

SEPTEMBER 2022 - PRESENT

Google Adwords Certification

Udemy

FEBRUARY 2019 - PRESENT

Google Analytics Certification

Imparture

Core

Social Media Strategy, Social Media Management, Digital Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Facebook Ads, Facebook Marketing, Instagram Marketing, Google Ads, Search Engine Marketing (SEM), Community Management, Social Media, Sales, Paid Advertising, Search Engine Optimization (SEO), Social Media Content, Branding, Brand Strategy, Brand Marketing, Marketing, Email Marketing, Content, Content Marketing, Social Media Marketing (SMM), TikTok Marketing, B2C Marketing, SEO Content, Content Strategy, Content Creation, Ad Campaigns, Organic Social Media, Marketing Strategy, Customer Segmentation, SEO Tools, On-page SEO, Funnel Marketing, Lead Generation, Market Research & Analysis, Campaign Management, Digital Campaigns, Web Marketing, Go-to-market Strategy, Google SEO, Organic SEO, Copywriting, Writing & Editing, Advertising Campaigns, Audience Targeting, Performance Marketing, Email Campaigns, Blogging, Keyword Research, Funnel Analysis, Social Media Posting, Email Marketing Automation, Affiliate Marketing, Product Marketing, Product Positioning, Influencer Marketing, Entertainment Marketing, TikTok Ads, Inbound Marketing, Chief Marketing Officer (CMO), Marketing Leadership, Marketing Analytics, Omnichannel Marketing, Growth Hacking, Content Marketing Strategy, Marketing Campaigns, Social Media Analytics, Pay-per-Click (PPC), Digital Advertising, Marketing Communications (MarCom), Marketing Technology (MarTech), Google Advertising, Local SEO, Conversion Rate Optimization (CRO), A/B Testing, Google AdWords, SEO Marketing, SEO Audits, Funnel Optimization, Marketing Automation, LinkedIn Marketing, Google Tag Manager, Landing Pages, Social Media Advertising, Off-page SEO, Facebook Video Ads, Social Media Design, Creative Advertising, Mobile Marketing, YouTube Ads

Platforms & Tools

Instagram Ads, Adobe Premiere, Digital Advertising Platforms, Facebook Ads Manager, Mailchimp, Advertising Tools & Platforms, Klaviyo, Linkedln, Google Analytics, Adobe Photoshop, Google Ad Manager, Bing Ads, Ahrefs, Moz, Google Data Studio

Technical

Google Search Console, Web3

Business Models

Business to Consumer (B2C), B2C, Software as a Service (SaaS), SaaS Product Marketing, Business to Business (B2B)

Other

Digital Strategy, Web Content, Video Editing, Advertising, eCommerce, Brand Building, Brand Management, Brand Development, Customer Experience, Website Traffic, Content Writing, Market Fit, Strategic Planning & Execution, Digital Media, Branded Content, Brand Positioning, Growth Marketing, Customer Acquisition, Key Performance Indicators (KPIs), Data Analysis, Product Launch, Monetization, Growth Strategy, Strategy, Digital Marketing Product Manager, Consulting, Digital Marketing Design, Product Management, YouTube Marketing, YouTube SEO, YouTube, Management Consulting, Email, Video Production, Retail & Wholesale, Web Analytics, Content Management, Business Strategy, Fashion, Finance, Growth, Native Ads, Leads, Paid Media, Social Ad Design, Instagram, Direct Response, User Journeys, Direct to Consumer (D2C), User Retention, Lifetime Value (LTV), Optimization, Storytelling, Programmatic Marketing, WordPress, Conversion, Customer Journeys, Community Growth, Business Development, Team Development, Market Entry, Customer Research, Sales Strategy, Paid Search, Data-driven Marketing, Startups, Digital Brand Identity, Drip Email, Ad Optimization, Brand Identity, Online Reputation Management, Hootsuite, Messaging, Naming, Social Media Engagement, Twitter, Communication Strategy, Websites, Web Design, Direction, Screenwriting, User Research, User Experience (UX), Shopify, Marketing Plans, Project Planning, Media Planning, Go-to-market Plans, Cryptocurrency, Crypto, Reporting, Conversion Rate, Semrush, User Interface (UI), Retargeting Pixels, Facebook Pixel, Kajabi, Email Delivery, Artificial Intelligence (AI), Google Display Network, B2B Marketing, Google Shopping, Management, Product Strategy, Monetization Models, Direct Marketing, Creative Direction, Data Analytics, Business Consulting, Blockchain, Blockchain & Cryptocurrency, Healthcare, Shopify SEO, Blog Posting, User Stories, International SEO, Lead Nurturing, Communication Planning, Gamification, Digital Communication

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