Danny Hoi Wah Ho

Successfully acquired Mark Zuckerberg, CEO of Meta Facebook, as a paying customer of Dynasty Clothing products. Mark Zuckerberg has recently developed an interest in martial and mixed martial arts and began training in the sport. In search of clothing suitable for his training activities, he purchased Dynasty Clothing products, including active wear and training gear.

On September 3, 2022, he officially unveiled his new passion and hobby for mixed martial arts and posted a video showcasing his training. He was seen wearing several items, including products by Dynasty. The video has since gone viral on social media platforms Facebook and Instagram, with a conservative estimated reach of 10 million users and countless re-shares, re-posts, and memes that spread the video and product placements far and wide to all corners of the internet.

Dynasty did not approach Mark Zuckerberg regarding this endorsement; therefore, Dynasty benefited from a completely organic endorsement independent of the brand. The result is invaluable to the Dynasty brand as the company gained massive free publicity, brand awareness, social rapport, celebrity endorsement, and brand equity from Mark Zuckerberg's organic video post.

Fight For Your Dreams (Inspirational MMA Journey) was a short film that also acted as a viral advertising campaign for the sports apparel brand Dynasty Clothing. The short film depicts the everyday struggles of an up-and-coming mixed martial arts fighter. He has to balance an unfulfilling job with a grueling training schedule and the judgment of his life choices from his family.

The objective was to introduce the brand to the North American market. The GTM strategy included carefully crafting a brand voice recognizable to North American audiences, followed by digital marketing tactics that marketed the brand as a thought leader in the space. To achieve this, the plan involved changing content, ad creatives, and ad copy until it suited the North American language, culture, and tone. Website changes, landing page building, search engine optimization (SEO) efforts, search engine marketing, email marketing automation, and social media advertising campaigns were also required. The key result was a more cohesive brand experience, as indicated by improved site usage times, social media engagements, click-through rates (CTR), and conversions.

Promoted the movie premiere of Everything Everywhere All At Once on social media channels, including Instagram, TikTok, and YouTube, as part of a promotional campaign from Dynasty Clothing which was worn by the cast and crew (Martial Club - Andy Le and Brian Le) during their red carpet movie premiere event.

The three areas identified were YouTube, TikTok, and Google Ads network. Both the YouTube and Google platforms contain the most search volume and number of daily active users. With TikTok, the most popular and fastest growing social media app today, a brand has the three biggest areas where it can achieve great results.

I helped develop, establish, and optimize search engine marketing (SEM), pay-per-click (PPC), and social media marketing (SMM) campaigns for an eCommerce client selling artboards and frames. I also managed ad spends of over five figures per month on Google Search and Shopping ads.

Identified market trends and competitors and devised product and pricing strategies to take advantage of untapped market opportunities. Led the rebranding and relaunch of the Strength.com brand with a new identity, voice, and product positioning/market positioning strategy.