Felipe Monsalve, Marketing Expert in Arlington, VA, United States
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Felipe Monsalve

Verified Expert  in Marketing

Bio

Felipe is a local SEO expert who helps businesses improve local visibility and attract more customers. He specializes in industries like home services, hospitality, and retail. With expertise in managing Google Business Profiles, conducting local keyword research, and applying data-driven SEO strategies, he delivers real results for proven local SEO success. An expert in driving organic growth, Felipe creates tailored strategies for local markets.

Project Highlights

Local SEO and Google My Business Optimization
Implemented a local SEO-friendly website navigation structure targeting multiple cities in Colorado and optimized the Google Business Profile for improved local search visibility.
National SEO and Content Marketing
Led the on-site SEO and content marketing strategy for a Brazilian retail store, resulting in number one in Google Search rankings for keywords such as "Brazilian market" and "mercado brasileiro" among all Brazilian stores in the country.
Local SEO for Commercial Cleaning Company in the West Coast
Led the development and execution of a local SEO strategy for a commercial cleaning company. Focusing on major cities along the West Coast, the strategy resulted in steady keyword ranking improvements.

Expertise

  • Google My Business
  • Google SEO
  • Local SEO
  • On-page SEO
  • Organic SEO
  • SEO Consultant
  • Search Engine Optimization (SEO)
  • WordPress SEO

Work Experience

SEO Expert (via Toptal)

2024 - PRESENT
Hair Restoration Business in NYC
  • Optimized the Google Business Profile to boost local visibility and improve search rankings in target areas.
  • Developed and implemented schema markup to enhance search engine visibility and drive rich results.
  • Crafted and executed local SEO strategies focused on increasing traffic from key geographic regions.

Technical/Local SEO Specialist (via Toptal)

2024 - PRESENT
San Diego Dog Training Company
  • Strategized pages through local keyword research, creating content that targets specific search terms relevant to the San Diego area, resulting in improved local search visibility.
  • Created a local SEO audit and performed competitor analysis, collaborating with a web developer to optimize the website's structure and implement schema markup, enhancing the overall local SEO performance.
  • Optimized Google Business Profile (previously Google My Business), managing professional client communication and achieving a 10/10 rating for this project, which increased the profile's visibility and client engagement.

Website SEO Specialist (via Toptal)

2023 - 2024
Hexom Modular Buildings, LLC
  • Created a search engine optimization (SEO) strategy for the website design.
  • Planned the keyword structure for each page on the website.
  • Coordinated and guided the client and web developers through SEO best pratices.

SEO Manager

2023 - 2024
Marketing and Advertising Agency
  • Worked for a flooring brand and ranked dozens of keywords at number one on Google Business Profile and local organic results for over five cities, outperforming major competitors in each city.
  • Led a technical SEO project for a mattress store to enhance index crawlability for thousands of pages, ensuring optimal search engine visibility.
  • Worked at a cannabis store and optimized on-page SEO for dozens of products, achieving top rankings for numerous keywords.

Chief Marketing Officer | Co-founder

2021 - 2023
Chakana Lab
  • Led digital marketing aspects of the business and was accountable for brand awareness, revenue growth, and user engagement.
  • Planned, strategized, and executed digital marketing campaigns for the retail, insurance, and tax service industries.
  • Proposed and presented marketing campaigns, incorporating social media management strategies, to prospects and clients to maximize outreach, engagement, and conversion opportunities.

Digital Marketing Specialist

2021 - 2023
China Telecom Americas
  • Collaborated directly with the deputy director of marketing on strategies to grow leads from Latin America.
  • Led the redesign of both Spanish and Portuguese websites. Handled WordPress SEO.
  • Planned the advertising and social media strategy to drive website traffic and leads.

Content Analyst

2019 - 2021
Accenture
  • Handled, analyzed, and interpreted data in a digital platform for a multinational client.
  • Identified gaps and developed methods for more effective implementation of said processes and policies.
  • Optimized both workflow and accuracy in project-oriented tasks.

Marketing Manager

2016 - 2018
DesignNest
  • Managed offline and online marketing activities and executed international SEO using tools like Yoast SEO.
  • Opened a pop-up store and supervised all aspects of the business, such as employees, sales, and strategies.
  • Revamped online store and social media for better user experience, increasing sales by 70% within two years.

Local SEO and Google My Business Optimization

Implemented a local SEO-friendly website navigation structure targeting multiple cities in Colorado and optimized the Google Business Profile for improved local search visibility.

In response to the client's goal of reducing reliance on third-party lead providers and focusing on local leads within Colorado, I spearheaded the redesign of their website in WordPress.

My primary focus was on creating a local SEO-friendly navigation structure that strategically targeted multiple cities across Colorado, ensuring enhanced visibility in local search results. This involved careful keyword research and the implementation of location-specific landing pages and content. Additionally, I recommended a one-time optimization of the Google Business Profile (Google My Business) to further boost the client's local search rankings. By optimizing key elements such as business information, photos, and reviews, we aimed to improve the visibility and engagement of the client's listing in the local geographic area.

Through these efforts, we successfully positioned the client to attract and capture more local leads, reducing dependence on costly third-party lead providers while increasing their presence and competitiveness within the Colorado market.

National SEO and Content Marketing

Led the on-site SEO and content marketing strategy for a Brazilian retail store, resulting in number one in Google Search rankings for keywords such as "Brazilian market" and "mercado brasileiro" among all Brazilian stores in the country.

Hi Brazil Market is a Brazilian retailer and eCommerce store in the United States with approximately 10,000 active website visitors. I created a strategy for SEO blog content that appealed to clients, resulting in a 35% increase in online sales within one year.

Local SEO for Commercial Cleaning Company in the West Coast

Led the development and execution of a local SEO strategy for a commercial cleaning company. Focusing on major cities along the West Coast, the strategy resulted in steady keyword ranking improvements.

Developed a comprehensive local SEO strategy to target commercial cleaning services in the largest cities on the West Coast. This included building a new WordPress site optimized for local search, creating service pages targeting key city-specific keywords, and implementing a blog content strategy to establish topical authority around core services. Ongoing efforts include gradual improvements in local keyword rankings, driving organic traffic, and increasing visibility for the business in its key markets.
2018 - 2021

Master's Degree in Marketing

Nova University Lisbon - Lisbon, Portugal

2011 - 2013

Bachelor's Degree in International Business

California State University, Fullerton - Fullerton, CA, USA

2009 - 2011

Associate's Degree in Business Administration

Orange Coast College - Costa Mesa, CA, USA

AUGUST 2024 - PRESENT

Mastering Franchise and Multi-location SEO From Strategy to Execution

Brightlocal

AUGUST 2024 - PRESENT

Content-Led SEO with Brian Dean

Semrush

MAY 2024 - PRESENT

How to Master Service Page Optimization

Brightlocal

MAY 2024 - PRESENT

How to Create Website Content for Local SEO

Brightlocal

APRIL 2024 - PRESENT

How to Create, Optimize, and Manage Google Business Profiles

Brightlocal

FEBRUARY 2024 - PRESENT

How to Master Local Keyword Research

Brightlocal

NOVEMBER 2023 - NOVEMBER 2024

How to Outrank Your Competition in Local Search

Semrush

NOVEMBER 2023 - NOVEMBER 2024

How to Optimize for Mobile: The CRAFT of Mobile SEO

Semrush

NOVEMBER 2023 - PRESENT

A Beginner's Guide to Local SEO

Brightlocal

JANUARY 2023 - PRESENT

How to Optimize Location Pages

Brightlocal

JANUARY 2022 - PRESENT

Agile Marketing Certification ICP-MKG

ICAgile

JULY 2020 - JULY 2023

Advanced Google Analytics

Google

JULY 2020 - AUGUST 2022

Inbound Certified

HubSpot

MARCH 2020 - MARCH 2021

WordPress in Practice

Rock Content

MARCH 2020 - MARCH 2022

Web Content Production

Rock Content

MARCH 2020 - MARCH 2022

Inbound Marketing

Rock Content

MARCH 2020 - MARCH 2022

Content Marketing

Rock Content

SEPTEMBER 2015 - PRESENT

Advanced Brazilian Portuguese Course

Carioca Languages

Core

Digital Marketing, Google SEO, Local SEO, SEO Audits, SEO Tools, Search Engine Optimization (SEO), SEO Keyword Research, WordPress SEO, On-page SEO, Organic SEO, Keyword Research, Content Marketing, Web Marketing, Digital Marketing Strategy, Marketing Analytics, Marketing Strategy, Funnel Marketing, Go-to-market Strategy, Content Strategy, Content Creation, SEO Backlinking, Inbound Marketing, Agile Marketing, Marketing, Customer Segmentation, B2C Marketing, Conversion Rate Optimization (CRO), Sales, Link Building, SEO Content, eBay Listings, Market Research & Analysis, Brand Strategy, Search Engine Marketing (SEM), Social Media

Platforms & Tools

Google My Business, Screaming Frog, Google Analytics, Yoast SEO, Google Business Profile, BrightLocal

Business Models

Business to Consumer (B2C), Business to Business (B2B)

Technical

Google Search Console, HTML

Other

WordPress, Semrush, Shopify, Marketing Plans, Competitor Analysis & Profiling, Website Traffic, Google, Shopify SEO, Digital Strategy, Content Management, eCommerce, Product Launch, Monetization, Growth Strategy, Project Management, Leadership, Consumer Packaged Goods (CPG), Retail & Wholesale, Data Analytics, Digital Marketing Product Manager, Startups, Conversion, Fashion, Conversion Rate, Technical SEO, SEO Consultant, Local Citations, Content Writing, Event Marketing, Website Audits, Agile Project Management, Web Analytics, Key Performance Indicators (KPIs), Portuguese, Web Content, Website Management, Product Strategy, Website Redesign, Customer Acquisition, PageSpeed, International SEO, SEO with AI, Telecom Sales, Web Trends, Data Analytics Sales, Multicultural Marketing, Market Research, Strategic Planning, Website Migration, Content Localization, Organic Content Marketing, Multiple Location SEO (MLS), Franchise SEO, Local Search, Local Service Page, SEO Copywriting, Google Maps, Keyword Mapping, Local Keyword Research, Review Management, Reputation Management, Online Reputation Management, Page Speed Optimization, Seos, Optimization

Collaboration That Works

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