Felipe Monsalve
Verified Expert in Marketing
Marketing Expert
Arlington, VA, United States
Toptal member since September 19, 2022
Felipe is a local SEO expert who helps businesses improve local visibility and attract more customers. He specializes in industries like home services, hospitality, and retail. With expertise in managing Google Business Profiles, conducting local keyword research, and applying data-driven SEO strategies, he delivers real results for proven local SEO success. An expert in driving organic growth, Felipe creates tailored strategies for local markets.
Project Highlights
Expertise
Work Experience
SEO Expert (via Toptal)
Hair Restoration Business in NYC
- Optimized the Google Business Profile to boost local visibility and improve search rankings in target areas.
- Developed and implemented schema markup to enhance search engine visibility and drive rich results.
- Crafted and executed local SEO strategies focused on increasing traffic from key geographic regions.
Technical/Local SEO Specialist (via Toptal)
San Diego Dog Training Company
- Strategized pages through local keyword research, creating content that targets specific search terms relevant to the San Diego area, resulting in improved local search visibility.
- Created a local SEO audit and performed competitor analysis, collaborating with a web developer to optimize the website's structure and implement schema markup, enhancing the overall local SEO performance.
- Optimized Google Business Profile (previously Google My Business), managing professional client communication and achieving a 10/10 rating for this project, which increased the profile's visibility and client engagement.
Website SEO Specialist (via Toptal)
Hexom Modular Buildings, LLC
- Created a search engine optimization (SEO) strategy for the website design.
- Planned the keyword structure for each page on the website.
- Coordinated and guided the client and web developers through SEO best pratices.
SEO Manager
Marketing and Advertising Agency
- Worked for a flooring brand and ranked dozens of keywords at number one on Google Business Profile and local organic results for over five cities, outperforming major competitors in each city.
- Led a technical SEO project for a mattress store to enhance index crawlability for thousands of pages, ensuring optimal search engine visibility.
- Worked at a cannabis store and optimized on-page SEO for dozens of products, achieving top rankings for numerous keywords.
Chief Marketing Officer | Co-founder
Chakana Lab
- Led digital marketing aspects of the business and was accountable for brand awareness, revenue growth, and user engagement.
- Planned, strategized, and executed digital marketing campaigns for the retail, insurance, and tax service industries.
- Proposed and presented marketing campaigns, incorporating social media management strategies, to prospects and clients to maximize outreach, engagement, and conversion opportunities.
Digital Marketing Specialist
China Telecom Americas
- Collaborated directly with the deputy director of marketing on strategies to grow leads from Latin America.
- Led the redesign of both Spanish and Portuguese websites. Handled WordPress SEO.
- Planned the advertising and social media strategy to drive website traffic and leads.
Content Analyst
Accenture
- Handled, analyzed, and interpreted data in a digital platform for a multinational client.
- Identified gaps and developed methods for more effective implementation of said processes and policies.
- Optimized both workflow and accuracy in project-oriented tasks.
Marketing Manager
DesignNest
- Managed offline and online marketing activities and executed international SEO using tools like Yoast SEO.
- Opened a pop-up store and supervised all aspects of the business, such as employees, sales, and strategies.
- Revamped online store and social media for better user experience, increasing sales by 70% within two years.
Project History
Local SEO and Google My Business Optimization
Implemented a local SEO-friendly website navigation structure targeting multiple cities in Colorado and optimized the Google Business Profile for improved local search visibility.
My primary focus was on creating a local SEO-friendly navigation structure that strategically targeted multiple cities across Colorado, ensuring enhanced visibility in local search results. This involved careful keyword research and the implementation of location-specific landing pages and content. Additionally, I recommended a one-time optimization of the Google Business Profile (Google My Business) to further boost the client's local search rankings. By optimizing key elements such as business information, photos, and reviews, we aimed to improve the visibility and engagement of the client's listing in the local geographic area.
Through these efforts, we successfully positioned the client to attract and capture more local leads, reducing dependence on costly third-party lead providers while increasing their presence and competitiveness within the Colorado market.
National SEO and Content Marketing
Led the on-site SEO and content marketing strategy for a Brazilian retail store, resulting in number one in Google Search rankings for keywords such as "Brazilian market" and "mercado brasileiro" among all Brazilian stores in the country.
Local SEO for Commercial Cleaning Company in the West Coast
Led the development and execution of a local SEO strategy for a commercial cleaning company. Focusing on major cities along the West Coast, the strategy resulted in steady keyword ranking improvements.
Education
Master's Degree in Marketing
Nova University Lisbon - Lisbon, Portugal
Bachelor's Degree in International Business
California State University, Fullerton - Fullerton, CA, USA
Associate's Degree in Business Administration
Orange Coast College - Costa Mesa, CA, USA
Certifications
Mastering Franchise and Multi-location SEO From Strategy to Execution
Brightlocal
Content-Led SEO with Brian Dean
Semrush
How to Master Service Page Optimization
Brightlocal
How to Create Website Content for Local SEO
Brightlocal
How to Create, Optimize, and Manage Google Business Profiles
Brightlocal
How to Master Local Keyword Research
Brightlocal
How to Outrank Your Competition in Local Search
Semrush
How to Optimize for Mobile: The CRAFT of Mobile SEO
Semrush
A Beginner's Guide to Local SEO
Brightlocal
How to Optimize Location Pages
Brightlocal
Agile Marketing Certification ICP-MKG
ICAgile
Advanced Google Analytics
Inbound Certified
HubSpot
WordPress in Practice
Rock Content
Web Content Production
Rock Content
Inbound Marketing
Rock Content
Content Marketing
Rock Content
Advanced Brazilian Portuguese Course
Carioca Languages
Skills
Core
Digital Marketing Product Management, Google SEO, Local SEO, SEO Auditing, SEO Tools, SEO, Keyword Research, WordPress SEO, On-page SEO, SEO, Keyword Research, Content Marketing, Web Marketing, Digital Marketing Strategy, Marketing Analytics, Marketing Strategy, Funnel Marketing, GTM Marketing, Content Strategy, Content Creation, SEO Backlinking, Inbound Marketing, Agile Marketing, Marketing Design, Customer Segmentation, B2C Marketing, CRO, Sales, Link Building, SEO Content, eBay Listings, Market Research & Analysis, Brand Strategists, SEM, Social Media Marketing
Platforms & Tools
Google My Business, Screaming Frog, Google Analytics, Yoast SEO, Google Business Profile, BrightLocal
Business Models
Business to Consumer (B2C), Business to Business (B2B)
Technical
GSC, HTML
Other
WordPress Development, Semrush, Shopify, Marketing Plans, Competitor Analysis & Profiling, Website Traffic, Google Software, Shopify SEO, Digital Strategy , Content Management, E-commerce marketing, Product Launch Strategy, Monetization Product Management, Growth Strategy, Virtual Coaching, Leadership, Consumer Packaged Goods (CPG), Retail & Wholesale, Data Science, Digital Marketing Product Management, Startup Development, Conversion, Fashion, Conversion Rate, Technical SEO, SEO Consultant, Local Citations, Content Writing, Event marketing, Website Audits, Agile Development, Web Analytics, Key Performance Indicators (KPIs), Portuguese, Web Content, Website Management, Product Strategy, Web Development, Customer Acquisition, Web Development, International SEO, SEO with AI, Telecom Sales, Web Development, Data Analytics Sales, Multicultural Marketing, Market Research Analyst, Strategic Planning, Web Development, Content Localization, Organic Content Marketing, Multiple Location SEO (MLS), Franchise SEO, Local Search, Local Service Page, SEO Copywriting, Google Maps Development, Keyword Mapping, Local Keyword Research, Review Management, Reputation Management, Online Reputation Management, Page Speed Optimization, Seos, Optimization
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