Henry Cai, Marketing Expert in Las Vegas, NV, United States
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Henry Cai

Verified Expert  in Marketing

Marketing Expert

Las Vegas, NV, United States
Toptal Member Since
June 13, 2023

Hank is a result-oriented digital marketing expert adept at SEO management, content, social media marketing, growth, and strategy. With a data-driven approach and creative mindset, he optimizes campaigns and delivers outcomes for maximum impact. Specializing in Google search optimization, TikTok, YouTube, Pinterest, and Twitter marketing, Hank constantly seeks innovative tactics to elevate engagement, conversions, and business growth.

Project Highlights

Technology and Automotive Business Management
Implemented and managed client SEO and content strategies resulting in over 300,000 monthly traffic.
Beverage and Home Technology Business
Monitored and built SEO strategies for a beverage and home technology niche with over 700,000 traffic.
SEO Audit of Car Site
Conducted a content audit for a car blog and website to improve traffic.


Work Experience

SEO Strategist

2020 - PRESENT
  • Created social media content strategies for brand growth and increased engagement, traffic, and awareness, resulting in 3x growth.
  • Achieved traffic growth of 700,000 website visitors through effective client acquisition and lead generation.
  • Explored and stayed updated on digital tools for innovation in marketing, copywriting, and content strategies, including email marketing.

SEO Manager and Consultant

2018 - PRESENT
Samsung Techwin
  • Boosted traffic to 300,000+ visitors through optimization techniques.
  • Increased brand awareness and grew website traffic to 498,000+ page views.
  • Achieved the highest three rankings for targeted keywords through strategic on-page SEO, which significantly increased website traffic.
  • Exceeded goals by effectively communicating, leading, and managing projects. I also conducted sales management, overseeing activities related to the sales process.

Consultant for SaaS and App Store

2022 - 2023
12 Steps App
  • Advised on ASO strategies to target the right audience and optimize for user acquisition.
  • Handled content marketing, content audits, and ad copy mentoring to dial in on the right offer and message to target conversion by 5x.
  • Led and mentored on SEO strategy to enhance marketing to the right audience.

Director of Marketing

2017 - 2020
LivingStone Management
  • Managed services for B2C, B2B, and government agencies with over $3 million in annual revenues.
  • Established strong client relationships that resulted in multiple million-dollar contracts.
  • Introduced new technologies to increase efficiency and productivity.
  • Delivered measurable results and achieved objectives that resulted in $1+ million contracts.
  • Led process improvement initiatives that resulted in savings of 10% and margins of up to 40%.

Director of Operations

2008 - 2017
Tri Valley Food Services, Inc.
  • Implemented new technology and systems, increasing efficiency and productivity by 20%.
  • Collaborated with the executive team to develop and execute short-term and long-term goals, which resulted in a 20% increase in sales.
  • Led process improvement initiatives resulting in a 15% increase in efficiency and a 10% decrease in costs.
  • Developed and maintained company-wide policies and procedures, ensuring compliance with all applicable regulations.

Technology and Automotive Business Management


Implemented and managed client SEO and content strategies resulting in over 300,000 monthly traffic.

In the highly competitive technology and automotive industries, an effective SEO campaign is crucial to gaining an edge over the competition and capturing the attention of a vast online audience. With 300,000+ monthly traffic, a website has tremendous potential to become a dominant force in its niche.

I implemented and oversaw key strategies and projects, including comprehensive keyword research and content creation and optimization, to enhance the website's visibility and attract more targeted traffic.

One of the foundations of a successful SEO campaign is thorough keyword research. I identified relevant keywords and long-tail phrases that resonated with the target audience and used tools such as Keyword Planner, Semrush, and Ahrefs to discover high-volume and low-competition keywords to drive organic traffic to the website. I also developed a content strategy to deliver high-quality, informative, and engaging content that caters to the interests and needs of the target audience. I also published articles, blog posts, and guides showcasing the client's industry expertise. Finally, I optimized the content by incorporating relevant keywords, using descriptive headings, and organizing information in a user-friendly manner.

Beverage and Home Technology Business


Monitored and built SEO strategies for a beverage and home technology niche with over 700,000 traffic.

In today's competitive digital landscape, a robust SEO campaign can be a game changer for businesses. This success story revolves around a beverage company that implemented a strategic SEO campaign, achieving over 700,000 monthly traffic. Key strategies and initiatives that propelled this company's online visibility and helped them reach a wider audience of thirsty customers included targeted keyword research, link building, and outreach.

A solid SEO strategy starts with thorough keyword research. I identified the key terms and phrases that aligned with the company's offerings and resonated with its target audience. I utilized keyword research tools such as Keyword Planner, Semrush, and Moz to identify high-volume and low-competition keywords that could drive organic traffic to the website.

Link building and outreach involved building a strong backlink profile by obtaining high-quality backlinks from authoritative websites in the beverage and related industries. I developed relationships with influencers, bloggers, and industry publications to secure guest blogging opportunities and earn valuable mentions. I also engaged in outreach campaigns to promote content and foster mutually beneficial collaborations.

SEO Audit of Car Site


Conducted a content audit for a car blog and website to improve traffic.

For a car blog and website, conducting thorough SEO and content audits is a vital step towards improving traffic, attracting a larger audience, and establishing industry authority. By evaluating and optimizing various aspects of the website, the owner can enhance its visibility in search engine results and engage users with valuable content. Technical SEO analysis and on-page optimization were key steps in performing an SEO and content audit for a car blog, which paved the way for increased traffic and sustained growth.

I began by assessing the technical aspects of the website, including checking for any crawlability issues such as broken links, duplicate content, or missing meta tags. I also optimized the website's loading speed and ensured it was mobile-friendly, as these factors heavily impacted user experience and search engine rankings. Furthermore, I reviewed each page's on-page elements, including meta titles, meta descriptions, headings, and URL structures, and ensured they were optimized with relevant keywords and accurately described the content on the page. Finally, I optimized image alt tags and internal linking to improve overall SEO performance.

Retail Brand Audit | Over 3 Million Traffic Website


Performed a detailed audit of a 3 million traffic and gave recommendations

In a detailed audit of Carhartt, a large retail brand that attracts over three million monthly visitors, several key recommendations were made to improve its online presence. Firstly, a thorough analysis of target keywords was conducted to optimize search engine rankings. Competitor research was also undertaken to identify areas for improvement and potential opportunities. Additionally, an SEO content strategy was devised to enhance Carhartt's visibility and attract a wider audience. These recommendations aim to bolster Carhartt's online performance and drive organic traffic to its website.
1998 - 2002

Bachelor's Degree in Business Administration

California Polytechnic State University - San Luis Obispo, CA, USA


Google Digital Marketing and Ecommerce



Google Ads Certification



Search Engine Marketing (SEM), SEO Audits, Google SEO, Organic SEO, Marketing, Digital Marketing, SEO Content, Search Engine Optimization (SEO), Digital Marketing Strategy, Email Marketing, Content Marketing, Copywriting, On-page SEO, Content Strategy, Social Media Marketing (SMM), SEO Tools, Link Building, Email Campaigns, Social Media Content, Conversion Rate Optimization (CRO), Google Paid Ads, Paid Advertising, Social Media, Sales, Keyword Research, SEO Keyword Research, B2C Marketing, App Store Marketing, Pay-per-Click (PPC)

Business Models

SaaS, SaaS Product Marketing


Semrush, Digital Strategy, Management, Digital Media, Sales Management, Content Writing, WordPress, Operations Management, Web Content, Conversion Rate, Operations, Keyword Analysis, Key Performance Indicators (KPIs), Seos, Paid Search, eCommerce, Paid Media, Content Audits, Yahoo Ads, SEO Consultant

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