Ilona Danilova, Marketing Expert in Toronto, ON, Canada
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Ilona Danilova

Verified Expert  in Marketing

Bio

Ilona is a technology marketing professional with extensive experience in planning and executing marketing strategies and tactics tied to concrete business objectives. As an excellent collaborator with a creative mindset, she helps transform complex technology offerings into business-appealing visuals and communications. Ilona is a super-practical, results-oriented person with strong leadership and management skills driving end-to-end marketing projects, from ideation to execution.

Project Highlights

Global Rebranding Project
Managed an end-to-end rebranding project for the international messaging service provider.
Data Connector Campaign
Led development and execution of multiple integrated marketing campaigns of the Magnitude Simba data connectivity products.
Digital Strategy for Data Connectivity
Developed and executed a digital marketing strategy for the Magnitude Simba data connectivity products.

Expertise

  • Branding
  • Creative Strategy
  • Digital Campaigns
  • Digital Marketing Strategy
  • Go-to-market Strategy
  • Product Strategy
  • Strategic Marketing
  • Strategic Planning & Execution

Work Experience

Marketing Manager

2019 - PRESENT
Magnitude
  • Identified and developed marketing strategy for the data connectivity products based on market research, competitor’s analysis, target segments, personas, positioning, campaigns plan, and budgeting.
  • Created and launched integrated marketing campaigns to drive awareness and generate leads by planning, executing, measuring, and reporting campaigns through events, webinars, email nurturing, content syndication, and digital promotion.
  • Developed creative strategies and insight-driven content to increase brand and product awareness through WP, sales kit, blogs, explainer and brand videos, and digital content.
  • Monitored campaign performance and reports on key metrics, including MQLs and pipeline and bookings generation, to identify areas of improvement.
  • Developed and implemented digital strategy and SEO optimization plan to improve digital performance and drive organic search.

Marketing Manager

2019 - 2019
14 Oranges Software
  • Created a marketing plan through market research, segmentation and target market definition, competitor's analysis, SWOT, marketing persona, marketing promotion, and budgeting.
  • Implemented an inbound marketing model that included website update, SEO optimization, marketing automation, lead generation and nourishing, content planning and management, social media strategy, and blogging.
  • Developed and launched digital campaigns using creative strategy, content, media channels, Google Ads, Facebook Ads, budgeting, and reporting.

Marketing Director

2017 - 2018
10Guards
  • Defined a marketing plan, budget, and communication strategy. Defined market segments, target groups, brand positioning, and brand identity and developed a digital plan and product and sales strategy in collaboration with sales and product teams.
  • Organized a brand launch campaign that included a digital campaign, paid ads, an internal launch (event for employees), and an external launch (event for partners and clients).
  • Created marketing collateral by developing creative strategies, launching products, and coordinating venue logistics. Designed sales kit for the sales department, including corporate templates, company presentations, and branding materials.

Global Marketing Manager

2016 - 2017
Global Message Services
  • Organized participation in international telecom events such as MWC Barcelona and WAS. Oversaw venue negotiations, budgeting, booth design and installation, logistics, and on-site management.
  • Managed an end-to-end rebranding project by conducting strategic visioning, defining core brand ideas, and developing new positioning, brand attributes, and brand identity. Set new brand standards, brand books and guides, and a new brand strategy.
  • Organized customer training events, including venue, accommodation, catering, event plan and timing, speaker’s organization, collateral production, and logistics.

Marketing Director, Ukrainian Branch

2013 - 2016
OTP Bank
  • Developed and implemented many marketing strategies and brand and product campaigns, including TVC, OOH, radio, print, and digital channels.
  • Provided key stakeholders with marketing reports on channel efficiency, ROI, and budget expenses.
  • Negotiated with MasterCard and Visa to launch new services such as MasterCard Reward, PayPass, Priceless, and Visa payWave by organizing digital promotions, events, and sponsorship.
  • Directed creative and media agencies, including Ogilvy, THINK! McCann Erickson, Provid, and ADV Group.

Global Rebranding Project

Managed an end-to-end rebranding project for the international messaging service provider.

Global Message Services (GMS) is a communications platform provider (CPaaS) for enterprises and an international messaging service provider for mobile network operators worldwide. The successful rebranding allowed the company to expand and grow its business globally.

Data Connector Campaign

Led development and execution of multiple integrated marketing campaigns of the Magnitude Simba data connectivity products.

Magnitude Simba has become a worldwide technology leader in data connectivity software serving enterprise customers and independent software developers (ISVs). The integrated campaigns boosted company awareness and sales.

Digital Strategy for Data Connectivity

Developed and executed a digital marketing strategy for the Magnitude Simba data connectivity products.

As the worldwide technology leader in data connectivity software for enterprise customers and independent software vendors, Magnitude Simba needed a new digital marketing strategy for its products. I created it by defining strategies related to the content, SEO, social media, and Google Ads. The result was improved brand awareness, lead quality, and MQLs and increased pipeline and revenue.
2018 - 2018

Certificate in Digital Marketing

RED Academy - Vancouver, Canada

2014 - 2015

Certificate in Marketing Strategy

International Institute of Management - Kyiv, Ukraine

2001 - 2006

Bachelor's Degree in Management

National Aerospace University - Kharkiv, Ukraine

OCTOBER 2020 - OCTOBER 2022

HubSpot Content Marketing Certification

Hubspot

JULY 2020 - PRESENT

Big Data and Analytics

Amazon Web Services (AWS)

Core

Marketing Strategy, Strategic Marketing, Digital Marketing Strategy, Digital Campaigns, Marketing, Digital Marketing, Product Marketing, Social Media Campaigns, Social Media, Branding, Brand Strategy, B2C Marketing, Content, SEO Content, Go-to-market Strategy, Social Media Strategy, Conversion Rate Optimization (CRO), SEO Marketing, Search Engine Optimization (SEO), Copywriting, Funnel Marketing, Funnel Optimization, Writing & Editing, Product Positioning, Inbound Marketing, Market Research & Analysis, Social Media Marketing (SMM), Content Strategy, Content Creation, Ad Campaigns, Email Campaigns, Brand Marketing, SEO Tools, Google Ads, Content Marketing, Creative Advertising

Platforms & Tools

Google Analytics, Google Data Studio, HubSpot, Marketo, Pardot

Business Models

Business to Business (B2B), SaaS Product Marketing, B2B

Other

Management, Creative Strategy, Events, Strategic Planning & Execution, Event Management, Budgeting, Advertising, Branded Content, Go-to-market Plans, Marketing Plans, Growth Marketing, Product Strategy, Growth Strategy, Product Growth, Market Research, Salesforce, Semrush, Planning, Design, Data Analytics, Finance, Digital Strategy, Brand Management, Brand Building, Brand Positioning, Brand Development, Website Management, B2B Partnerships, Project Planning, Project Management, Digital Media, Media Planning, Sponsorship

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