Ilona Danilova
Verified Expert in Marketing
Marketing Expert
Ilona is a technology marketing professional with extensive experience in planning and executing marketing strategies and tactics tied to concrete business objectives. As an excellent collaborator with a creative mindset, she helps transform complex technology offerings into business-appealing visuals and communications. Ilona is a super-practical, results-oriented person with strong leadership and management skills driving end-to-end marketing projects, from ideation to execution.
Project Highlights
Expertise
Work Experience
Marketing Manager
Magnitude
- Identified and developed marketing strategy for the data connectivity products based on market research, competitor’s analysis, target segments, personas, positioning, campaigns plan, and budgeting.
- Created and launched integrated marketing campaigns to drive awareness and generate leads by planning, executing, measuring, and reporting campaigns through events, webinars, email nurturing, content syndication, and digital promotion.
- Developed creative strategies and insight-driven content to increase brand and product awareness through WP, sales kit, blogs, explainer and brand videos, and digital content.
- Monitored campaign performance and reports on key metrics, including MQLs and pipeline and bookings generation, to identify areas of improvement.
- Developed and implemented digital strategy and SEO optimization plan to improve digital performance and drive organic search.
Marketing Manager
14 Oranges Software
- Created a marketing plan through market research, segmentation and target market definition, competitor's analysis, SWOT, marketing persona, marketing promotion, and budgeting.
- Implemented an inbound marketing model that included website update, SEO optimization, marketing automation, lead generation and nourishing, content planning and management, social media strategy, and blogging.
- Developed and launched digital campaigns using creative strategy, content, media channels, Google Ads, Facebook Ads, budgeting, and reporting.
Marketing Director
10Guards
- Defined a marketing plan, budget, and communication strategy. Defined market segments, target groups, brand positioning, and brand identity and developed a digital plan and product and sales strategy in collaboration with sales and product teams.
- Organized a brand launch campaign that included a digital campaign, paid ads, an internal launch (event for employees), and an external launch (event for partners and clients).
- Created marketing collateral by developing creative strategies, launching products, and coordinating venue logistics. Designed sales kit for the sales department, including corporate templates, company presentations, and branding materials.
Global Marketing Manager
Global Message Services
- Organized participation in international telecom events such as MWC Barcelona and WAS. Oversaw venue negotiations, budgeting, booth design and installation, logistics, and on-site management.
- Managed an end-to-end rebranding project by conducting strategic visioning, defining core brand ideas, and developing new positioning, brand attributes, and brand identity. Set new brand standards, brand books and guides, and a new brand strategy.
- Organized customer training events, including venue, accommodation, catering, event plan and timing, speaker’s organization, collateral production, and logistics.
Marketing Director, Ukrainian Branch
OTP Bank
- Developed and implemented many marketing strategies and brand and product campaigns, including TVC, OOH, radio, print, and digital channels.
- Provided key stakeholders with marketing reports on channel efficiency, ROI, and budget expenses.
- Negotiated with MasterCard and Visa to launch new services such as MasterCard Reward, PayPass, Priceless, and Visa payWave by organizing digital promotions, events, and sponsorship.
- Directed creative and media agencies, including Ogilvy, THINK! McCann Erickson, Provid, and ADV Group.
Project History
Global Rebranding Project
Managed an end-to-end rebranding project for the international messaging service provider.
Data Connector Campaign
Led development and execution of multiple integrated marketing campaigns of the Magnitude Simba data connectivity products.
Digital Strategy for Data Connectivity
Developed and executed a digital marketing strategy for the Magnitude Simba data connectivity products.
Education
Certificate in Digital Marketing
RED Academy - Vancouver, Canada
Certificate in Marketing Strategy
International Institute of Management - Kyiv, Ukraine
Bachelor's Degree in Management
National Aerospace University - Kharkiv, Ukraine
Certifications
HubSpot Content Marketing Certification
Hubspot
Big Data and Analytics
Amazon Web Services (AWS)
Skills
Core
Marketing Strategy, Strategic Marketing, Digital Marketing Strategy, Digital Campaigns, Marketing, Digital Marketing, Product Marketing, Social Media Campaigns, Social Media, Branding, Brand Strategy, B2C Marketing, Content, SEO Content, Go-to-market Strategy, Social Media Strategy, Conversion Rate Optimization (CRO), SEO Marketing, Search Engine Optimization (SEO), Copywriting, Funnel Marketing, Funnel Optimization, Writing & Editing, Product Positioning, Inbound Marketing, Market Research & Analysis, Social Media Marketing (SMM), Content Strategy, Content Creation, Google AdWords, Ad Campaigns, Email Campaigns, Brand Marketing, SEO Tools, Google Ads, Content Marketing, Creative Advertising
Platforms & Tools
Google Analytics, Google Data Studio, HubSpot, Marketo, Pardot
Business Models
Business to Business (B2B), SaaS Product Marketing, B2B
Other
Management, Creative Strategy, Events, Strategic Planning & Execution, Event Management, Budgeting, Advertising, Branded Content, Go-to-market Plans, Marketing Plans, Growth Marketing, Product Strategy, Growth Strategy, Product Growth, Market Research, Salesforce, Semrush, Planning, Design, Data Analytics, Finance, Digital Strategy, Brand Management, Brand Building, Brand Positioning, Brand Development, Website Management, B2B Partnerships, Project Planning, Project Management, Digital Media, Media Planning, Sponsorship
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