Julia Ulida
Verified Expert in Marketing
Digital Marketing Expert
Warsaw, Poland
Toptal member since September 13, 2024
Julia is a visionary chief marketing officer with over a decade of success in scaling tech startups and eCommerce ventures. Known for tripling revenue and spearheading market expansions, she expertly blends analytical rigor with creative marketing strategies to drive substantial growth. Julia transforms brands' digital footprint and accelerates business success.
Project Highlights
Expertise
- B2C
- Brand Marketing
- Business to Consumer (B2C)
- Content Marketing
- Content Strategy
- Conversion Rate Optimization (CRO)
- Marketing Strategy
- SaaS
Work Experience
CMO
Tensorflight
- Led rebranding efforts, improving brand recognition and positioning.
- Built and led a high-performing marketing team from scratch.
- Increased customer acquisition through targeted digital campaigns.
- Spearheaded successful PR initiatives, enhancing industry visibility.
- Optimized marketing channels, improving lead generation by 25%.
Head of Growth
Booste
- Developed and executed a comprehensive growth strategy for Booste.
- Launched the product in the core market and expanded to three more markets within six months.
- Managed and optimized growth budget to achieve a 30% month-over-month increase in core company metrics such as applications and leads.
- Implemented cross-functional growth experimentation processes, identifying the most effective value propositions and unique selling points for the company.
VP of Growth
Packhelp
- Oversaw a growth strategy and managed partnerships and channel optimization.
- Conducted an analysis to define the ideal customer profile (ICP) and establish the foundation for account-based marketing (ABM).
- Executed effective growth experimentation, increasing customer retention rates.
Head of Marketing and Growth
Shoplo
- Played a key role in driving Shoplo's extensive growth, leading to its acquisition by SumUp.
- Launched a minimum viable product (MVP) based on Shoplo technology for SumUp users.
- Expanded the online store to 10 additional countries within two months.
- Optimized user experience, driving increased conversions and customer satisfaction.
- Built and managed a cross-functional data analytics team using Scrum and Agile methodologies to support growth initiatives and inform business decisions.
Growth Associate
Opencare
- Formulated effective marketing strategies, growing the clinic database from 4,000 to 100,000 over two years.
- Developed and executed content marketing strategies for the healthcare industry.
- Led and oversaw a remote team in executing growth initiatives.
- Implemented effective white hat SEO strategies, achieving the top position on Google US for 95 keywords.
Project History
Boosting Website Traffic Growth for a Job Marketplace
Increased website traffic by 25% quarter-over-quarter (QoQ) by identifying and optimizing high-intent keywords and enhanced overall search engine rankings through strategic on-page search engine optimization (SEO) improvements.
I led a comprehensive digital marketing project for Robin Jobs, focusing on increasing website traffic, improving landing page conversions, and expanding the platform’s reach through targeted localization efforts. By leveraging high-intent keyword optimization, A/B testing, and a region-specific marketing strategy, the project boosted website traffic by 25% quarter-over-quarter, improved conversion rates by 15%, and expanded market presence by 20% in localized regions.
Brand Positioning for AI B2B Software as a Service (SaaS)
Enhanced Tensorflight's market presence in the AI-powered property data sector by creating a strong brand presence.
I increased inbound leads and customer acquisition by implementing targeted digital marketing campaigns across SEO, paid ads, and content marketing. Also, I led the company’s rebranding efforts and improved brand visibility and recognition across key markets, including the US and UK. Finally, I developed successful partnerships with industry influencers and media outlets, boosting PR efforts and brand authority.
Outbound and Content Strategy for Hire Abroad
http://hireabroad.comCreated and implemented a comprehensive outbound sales and content marketing strategy to drive client acquisition for international job placements.
I developed a targeted outbound campaign that increased qualified leads by 35% over 12 months. Within the first six months, I boosted organic traffic by 100% by building a content marketing strategy focused on localized content. Finally, I enhanced open and response rates by 15% by optimizing email outreach campaigns, which resulted in higher engagement with potential clients.
Education
Bachelor's Degree in Communications
European Humanities University - Vilnius, Lithuania
Skills
Core
Marketing, Brand Strategy, Content Strategy, Google SEO, Email Marketing, Conversion Rate Optimization (CRO), Social Media, SEO Keyword Research, On-page SEO, Local SEO, Content Marketing, Brand Marketing, Social Media Marketing (SMM), Marketing Communications (MarCom), Content, Online Marketing, SEO Tools, SEO Content, Branding, Marketing Analytics, Marketing Strategy, Web Marketing, Market Research & Analysis, Product Marketing, Digital Marketing Strategy, Email Marketing Automation, A/B Testing, Omnichannel Marketing, Facebook Ads, Facebook Marketing, Social Media Management, Social Media Strategy, Funnel Marketing, Digital Marketing Best Practices, Marketing Technology (MarTech), Lead Generation, Inbound Marketing, Funnel Optimization, Audience Targeting, Go-to-market (GTM) Strategy, LinkedIn Marketing, Customer Segmentation, Landing Pages, Marketing Mix, SEO Audits, Funnel Analysis, Campaign Management, Marketing Leadership, Campaign Strategy, SEO Backlinking, Growth Hacking, Chief Marketing Officer (CMO), Email Campaigns, B2C Marketing, Marketing Budgeting, Content Marketing Strategy, Marketing Campaigns, Brand Activation, Search Engine Optimization (SEO), Keyword Research, Customer Engagement, Digital Marketing, Google Ads, Social Media Analytics, Ad Campaigns, Performance Marketing, Influencer Marketing, Content Creation, Customer Success, SEO Marketing, Channel Strategy, Paid Advertising, Search Engine Marketing (SEM), Cold Emailing, Social Media Platforms, Public Relations (PR), Media Buying, Copywriting, Account-based Marketing (ABM)
Platforms & Tools
Google Analytics, Ahrefs, Marketing Platforms, CRM Systems, HubSpot Marketing Hub, Google Analytics 4 (GA4), Asana, Canva, Linkedln, Content Management Systems (CMS), HubSpot, Klaviyo, Mailchimp, Digital Advertising Platforms, Meta Platform, Mixpanel, Monday.com
Business Models
Business to Consumer (B2C), B2B, B2C, Business to Business (B2B), SaaS Product Marketing, SaaS, Software as a Service (SaaS)
Technical
Google Search Console
Other
Communication, Visual Storytelling, Media Planning, eCommerce, Website Design, B2B Marketing, Brand Building, Brand Positioning, Growth Marketing, Competitive Analysis, Digital Strategy, Launch Strategy, Product Launch, Buyer Personas, Customer Acquisition, Data-driven Marketing, Strategic Planning, Digital Media, User Retention, Nurture & Retention Campaigns, Team Leadership, Team Management, Team Development, User Research, ROI, Growth, Website Audits, Slack, Figma, Loom, Healthcare, Project Management, Outbound Marketing, SEO Writing, SEO Copywriting, Stakeholder Management, Pitch Decks, Customer Journey, Brand Management, Meta Ads, Growth Strategy, Advertising, Campaigns, Personas, Brand Awareness, Startups, Online Sales, WordPress, Squarespace, eCommerce Marketing, Value Proposition, Enterprise SEO, Management Consulting, Analytics, Salesforce, B2B Lead Generation, Event Marketing, Lead Nurturing, Technical SEO, Content Writing, Marketing ROI Optimization, Digital PR, SaaS Sales, Agile Project Management, Relationship Building, Relationship Management, Technical Writing, Marketing Materials, Brand Guidelines, Brand Identity, Outreach, Apollo, Lemlist, User Experience (UX), User Engagement, Business Development, Conversion Rate
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