Maryam Mahjoub

SIMBA wanted to update its website and focus heavily on demand generation. The strategy was to create high-value content like webinars, case studies, and e-guides for download, allowing SIMBA to collect contact information.

We personalized the user experience by asking visitors about their blockchain journey and industry, guiding them down a tailored demand generation path via automated and personalized emails.
We also led an acquisition strategy using Google Ads and LinkedIn, aligning with the website's new messaging to ensure a seamless user experience.

The project's success was marked by a 300% increase in website visits and an improvement in marketing qualified leads (MQL) to sales qualified leads (SQL) conversions from 12% to over 20%. Esteemed partners like Deloitte recognized our success, further validating our effective demand generation and advertising strategies.

As the lead for Verasity's marketing and public relations, I focused on promoting VeraViews, a martech platform designed for fraud detection of video ad views. My responsibilities spanned branding, product positioning, content strategy, and product launch. I highlighted the widespread fraud issue across all channels, simplifying the narrative around VeraViews' implementation compared to competitors.

Leveraging my product marketing expertise, I crafted a compelling narrative that resonated with our audience. My understanding of web UX guided the design of a user-centric website, facilitating organic social media engagement and demand generation. I utilized a mix of organic and paid social media strategies for advertising, ensuring a consistent and impactful message across all platforms.

Leading an ABM campaign for SIMBA Chain's blockchain product, "Blocks," I targeted a specific audience, bypassing costly traditional media.

In November, we launched a mixed-media campaign, reaching 80 individuals with a customized gift set, including a personalized Lego box mirroring our product's name. Each box featured unique packaging, messaging, and a QR code.

The QR code led each recipient to a personalized landing page with content tailored to their industry, blockchain journey, and potential opportunities identified through market segmentation. Each recipient also received a LinkedIn message, call, and email from our business development representative (BDR), confirming receipt of the gift set and initiating a conversation, demonstrating our commitment to lead generation and sales support.

The campaign yielded encouraging results, with over 30% of recipients visiting their personalized landing pages and our BDR initiating conversations with four companies.