Maryam Mahjoub
Verified Expert in Marketing
Marketing Expert
Maryam is an expert digital marketer focusing on B2B enterprise marketing and strategy. As SIMBA Chain's CMO, she executed a successful go-to-market strategy, securing major industry partnerships. Her SaaS, A/B testing, ABM, and lead generation skills have invariably boosted conversions and shortened sales cycles. At ConsenSys, Maryam ensured opportunities with Swift, Hitachi, and Ford. As a hands-on, analytical, creative consultant, she has improved marketing strategies for various companies.
Project Highlights
Expertise
Work Experience
Chief Marketing Officer
SIMBA Chain
- Launched the go-to-market strategy for Blocks, leading product marketing and driving communications, positioning, and lead generation activities that resulted in partnerships with Fujitsu, Deloitte, Mondelez Foods, and Volvo.
- Developed the digital strategy that included a new website, improved SEO and SEM, content management, and digital ads with AdWords, LinkedIn, and AdWork Media. This helped increase MQL to SQL lead conversions from 12% to over 20%.
- Collaborated with sales and product teams to develop midstream funnel content and sales enablement materials to help reduce the sales cycle.
- Worked with partners including Capgemini, Atomic32, Deloitte, and Hyperledger Foundation to create co-marketing materials and combined go-to-market strategies.
- Developed account-based marketing campaigns that led to over 30% engagement and four opportunities—each worth around $80,000—with a $2,000 budget.
- Created ongoing investor materials and decks for Series B funding and monthly board reports and updates.
Management Consultant (Owner)
Mahjoub Consulting
- Helped 8+ companies across healthcare (HL7, Komodo Health), fintech (Soramitsu), martech (Verasity), and other industries with their marketing needs, from branding to demand generation, product launch, press releases, and marketing.
- Increased B2C app downloads for Verasity from 130,000 to over 300,000 in six months with organic and paid social media management (via Hootsuite), public relations, and UX improvements.
- Reduced cost per lead for Komodo Health by 10%, improving their go-to-market strategy, streamlining lead management processes from marketing to sales, and increasing conversion rates with targeted sales enablement materials.
- Boosted Soramitsu's social media visibility by more than 200% before the product launch, aiming to increase the consumer app's Day 1 conversion rates.
- Rebranded HL7 and launched their new website, helping to increase memberships and event attendance and sponsorships.
Head of Marketing
ConsenSys
- Led brand development, product positioning, and product marketing for three development enterprise products.
- Created a lead generation and growth strategy that brought in opportunities with Swift, Hitachi, and Ford, amongst others.
- Reduced acquisition costs by improving event participation with data on event performance. Enhanced account-based marketing strategies and launched a new website for demand generation and funnel optimization.
Senior Manager, Partner Program
Canada Post
- Launched the organization's partner program, responsible for $900 million of flow-through revenue with a $200,000 operational budget. Developed partner tiers, incentives, training, and a support plan.
- Exceeded annual goals for net new revenue by at least 130% every year.
- Led a partner acquisition strategy to grow partners from 350 in 2011 to over 650 in 2013.
- Launched a new website for partners and implemented a demand generation strategy, increasing lead generation from 850 per month to over 3,000.
Project History
SIMBA Blocks: Demand Generation
https://simbachain.com/resources/Launched a new website specifically designed for demand generation through high-value content, boosting MQL to SQL lead conversions from 12% to over 20%.
We personalized the user experience by asking visitors about their blockchain journey and industry, guiding them down a tailored demand generation path via automated and personalized emails.
We also led an acquisition strategy using Google Ads and LinkedIn, aligning with the website's new messaging to ensure a seamless user experience.
The project's success was marked by a 300% increase in website visits and an improvement in marketing qualified leads (MQL) to sales qualified leads (SQL) conversions from 12% to over 20%. Esteemed partners like Deloitte recognized our success, further validating our effective demand generation and advertising strategies.
Verasity: Branding and Product Launch
https://veraviews.com/Led the launch of VeraViews, a martech solution designed for fraud management, garnering heavy organic traffic and partnership opportunities from organizations like Tencent and Brightcove.
Leveraging my product marketing expertise, I crafted a compelling narrative that resonated with our audience. My understanding of web UX guided the design of a user-centric website, facilitating organic social media engagement and demand generation. I utilized a mix of organic and paid social media strategies for advertising, ensuring a consistent and impactful message across all platforms.
SIMBA Chain: Account-based Marketing
Led an account-based marketing (ABM) campaign with $2,000, garnering 30% engagement and four opportunities, each worth $80,000+.
In November, we launched a mixed-media campaign, reaching 80 individuals with a customized gift set, including a personalized Lego box mirroring our product's name. Each box featured unique packaging, messaging, and a QR code.
The QR code led each recipient to a personalized landing page with content tailored to their industry, blockchain journey, and potential opportunities identified through market segmentation. Each recipient also received a LinkedIn message, call, and email from our business development representative (BDR), confirming receipt of the gift set and initiating a conversation, demonstrating our commitment to lead generation and sales support.
The campaign yielded encouraging results, with over 30% of recipients visiting their personalized landing pages and our BDR initiating conversations with four companies.
Education
Master of Science Degree in Healthcare Leadership
University of Denver - Online
Bachelor's Degree in Psychology
University of British Columbia - Vancouver, BC, Canada
Certifications
Project Management
University of British Columbia
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