Michelle Pizzo, Marketing Expert in Petaluma, CA, United States
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Michelle Pizzo

Verified Expert  in Marketing

Marketing Expert

Location
Petaluma, CA, United States
Toptal Member Since
December 11, 2023

Michelle is a highly organized, driven, creative marketing leader skilled at producing compelling digital content that boosts audience engagement, drives revenue, and transforms customers into brand advocates. Passionate about engaging audiences and achieving business goals, she is comfortable in both leadership and individual contributor roles. Highly adaptable to new industries and challenges, Michelle is able to work cross-functionally with key stakeholders, customers, and partners.

Marketing StrategyOn-page SEOSearch Engine Optimization (SEO)CopywritingSocial MediaInbound MarketingProduct MarketingPublic Relations (PR)Email CampaignsLead GenerationGoogle Search ConsoleHubSpotSemrushEvent MarketingDirect Marketing

Expertise

CollaborationContent WritingCross-functionalSEO ContentSales EnablementSocial MediaWebsitesWriting & Editing

Work Experience

Senior Content Marketing Manager

2021 - 2023
ZoomInfo
  • Owned the content marketing strategies for four interrelated product lines and personas.
  • Produced blogs that ranked number one on Google and featured snippet positions for target keywords.
  • Influenced international annual contract value (ACV) growth of 80% YoY with country-specific content.
  • Achieved the highest-performing month in the company's history for OperationsOS demand generation goals, specifically in marketing qualified leads (MQLs).

Director of Content Marketing

2019 - 2021
EverString
  • Increased monthly recurring revenue (MRR) by 14% in the first quarter by empowering the sales team with additional content resources and implementing a content finder tool.
  • Generated 35% more social engagement by organizing and posting relevant content.
  • Increased target web traffic by 100% with a regular content publication process.
  • Established two times faster content production with a cross-functional workflow system.
  • Ranked on the Inc. 5,000 list for outstanding audience awareness and brand-building achievements.

Owner | Head of Marketing

2014 - 2021
Pizzo Designs
  • Achieved a 60% YoY growth in social media followers by implementing a community-focused content strategy.
  • Achieved a fivefold increase in audience engagement by implementing real-time social monitoring, proactive responses, and collaborative efforts.
  • Reduced cost-per-click by 25% through strategic optimization of paid ads, including enhanced keyword targeting.
  • Established email marketing programs and provided training to team members on effective management techniques.

Marketing Manager

2005 - 2014
TEAMSOS
  • Collaborated with department leaders, partners, and vendors to achieve business objectives.
  • Developed and executed B2B demand generation campaigns, including email, social media, live and web events, telemarketing campaigns, and direct mail.
  • Conducted market research and compiled trend data to support marketing strategies.
  • Optimized departmental procedures, collaboration tools, and communications across the organization.
  • Established and maintained the company's 1st CRM database using Microsoft Dynamics.
  • Tracked multi-touch marketing initiatives against sales goals, including weekly pipeline reporting and team updates.
  • Produced and moderated webinars, tradeshow conferences, and in-person seminars.
  • Created and maintained a company-wide intranet on Microsoft SharePoint.

Understanding Data Reliability eBook

https://bit.ly/3QJBNxh

Authored and published an ebook that defines and clarifies the concept of data reliability.

This is ZoomInfo's data-as-a-service (DaaS) offering that targets IT and data leaders at enterprise brands with 1,000+ employees. We needed an educational piece describing how they should measure the quality of their data, calling out the unique advantage of using ZoomInfo data vs. a competitor's. I interviewed subject matter experts, wrote, edited, gave art direction, developed visuals, and published the ebook.

Groundbreaking Account Matching Innovation Whitepaper

https://bit.ly/3QIkPQ2

Conducted research and authored an in-depth technical whitepaper elucidating the innovative features and capabilities offered by EverString.

For EverString's account-based marketing program, I led the creation of a top-of-funnel content asset aimed at educating the target audience about the exclusive technological innovation that consistently generates significantly higher-quality business data. This involved conducting interviews with subject matter experts, writing, editing, and collaborating with a graphic designer to produce visuals and the final PDF.

Data Quality High Score eBook

https://bit.ly/3NiysEx

Created a retro video game-themed ebook, illustrating the importance of utilizing improved business data for achieving go-to-market success.

Drawing inspiration from retro video games, I developed this ebook from end to end. I handled tasks such as copywriting, editing, design layout, sourcing design elements, providing art direction and feedback, and conducting interviews with subject matter experts. The ebook delves into the specifics of how sales and marketing leaders can leverage improved business data to enhance go-to-market results.

Typography Tips to Improve Your Message

https://bit.ly/47FIDeu

Created and published an ebook showcasing typography tips gathered from industry influencer Maria Forleo.

I spearheaded the entire process, working on development, writing, editing, design, and publication to create a concise ebook. This publication imparts valuable advice on enhancing digital messages through intelligent typography adjustments, ultimately improving layout, appearance, and readability.
2017 - 2019

Master’s Degree in Business Administration (MBA)

Notre Dame de Namur University - Belmont, CA, United States

2005 - 2011

Bachelor's Degree in Business Administration

California State University, Sacramento - Sacramento, CA, United States

SEPTEMBER 2023 - PRESENT

HubSpot Content Marketing Certification

Hubspot

MAY 2022 - PRESENT

Semrush SEO Toolkit

Semrush

Core

Content, SEO Content, Writing & Editing, Marketing Strategy, Blogging, On-page SEO, Search Engine Optimization (SEO), Social Media, Inbound Marketing, Copywriting, Marketing, Public Relations (PR), Account-based Marketing (ABM), Email Campaigns, Google Paid Ads, Lead Generation, SEO Tools, Product Marketing

Platforms & Tools

Asana, Canva, Google Analytics, HubSpot, CRM Systems, Adobe InDesign

Technical

Google Search Console, HTML

Business Models

SaaS Product Marketing

Other

Web Content, Collaboration, Sales Enablement, Cross-functional, Content Writing, Marketing Plans, Team Leadership, Consulting, Websites, Creativity, Google Docs, Salesforce, Microsoft Dynamics, WordPress, Semrush, Cross-functional Team Leadership, Technical Writing, Communication, Branded Content, Sales & Channel Enablement, Website Redesign, Event Marketing, Graphic Design, Community Growth, Sales Support, Direct Marketing, Interviewing, Visual Design, Art Direction, Research, Design

Collaboration That Works

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