Monica Thomas

A New York law firm needed visibility and inquiries for their 75 attorneys and 15 practice groups—along with SEO content and social media strategies. Their audience included high-net-worth individuals and celebrities. Their main call to action (CTA) focused on receiving contact-form and telephone inquiries about their services.

SOLUTION
I optimized all 75 attorneys with highly trafficked keywords. I also optimized the URLs with attorney practice area keywords. Then, I created a case study section on the website for each practice area, with each case study highlighting challenges, solutions, and results. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of important terms for each practice area, comprehensive FAQs, and social media sharing.

Additionally, I implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. I created a subdomain for their government relations and implemented a highly targeted link, building a campaign and utilizing law sites like JD Supra for attorneys to gain more visibility.

A global clinical laboratory dealer needed visibility for their extensive lab equipment line. They sold all kinds of lab equipment from top brands such as Siemens, Abbott, Medica, and Diazyme. Their main CTA focused on receiving contact-form and telephone inquiries about their large analyzers and centrifuges.

SOLUTION
I optimized thousands of lab equipment products with highly trafficked keywords and implemented a complete SEO revamp of their site, infusing the targeted keywords in the metadata. I also optimized the URLs with product-specific keywords.

I helped improve the user experience and design by guiding the user through the site with targeted CTA buttons and categorizing equipment by manufacturer and type. Next, I implemented a highly targeted link-building campaign, SEO blog writing, and social media campaign. Finally, I created an outside product campaign on Amazon, highlighting their "drugs of abuse testing" product line.

A new internet marketing branding campaign, SEO, and social media strategies were needed to boost the visibility of their new startup stock trading SaaS software platform in the US and Nassau of the Bahamas. They were looking to hard-launch, receive 20,000 monthly visitors, and increase their subscribers and demos by 50% in six months.

SOLUTION
I created engaging campaigns, introducing the benefits and highlights of their software. I gained traction by leveraging technology such as YouTube videos, onsite videos, featured snippets, blog posts, a glossary of stock trader important terms, comprehensive FAQs, and social media sharing. I also implemented a complete SEO revamp of their site, infusing targeted keywords in the metadata and featured snippets. Finally, I created a subdomain for their Nassau, Bahamas, clients.

For an addiction recovery client, I led the development of a comprehensive website and SEO strategy to increase visibility and attract individuals seeking support services. I began with a full site audit and competitive keyword research, then designed a user-focused site structure to ensure clarity, accessibility, and trust.

Using my expertise in UX design, I created a content framework that guided visitors through services with ease of navigation. I wrote informative content with user and SEO intent on the service and other informative pages, blog content, and metadata using tools like Semrush, Screaming Frog, and Google Search Console to monitor and improve search performance.

I also implemented Google Analytics 4 tracking to monitor traffic patterns and user behavior, making ongoing adjustments to improve engagement. My strategic approach resulted in higher keyword rankings, increased organic traffic, and a noticeable uptick in client inquiries.