Nour Essam
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since November 19, 2024
Nour is a marketing professional with 5+ years of experience in D2C, B2C, and B2B marketing across the MENA region, including work with leading brands and Y Combinator-backed startups. With expertise across technology, eCommerce, food and beverage, logistics, and fashion, she specializes in growth strategies, product launches, and campaign management. Nour is skilled in brand building, data-driven marketing, and team leadership, delivering impactful results that enhance brand presence.
Project Highlights
Expertise
- Ads
- B2B Marketing
- B2C Marketing
- Branding
- Growth
- Market Research & Analysis
- Project Management
- Team Management
Work Experience
Brand Manager
Shemsi
- Achieved 11x sales growth after managing multichannel marketing campaigns, including social media, influencer partnerships, and PR events.
- Led and executed many marketing campaigns that resulted in thousands of orders and increased revenue.
- Increased Instagram followers from 38,000 to 100,000 and Facebook followers from 13,000 to 50,000. Reached 10,000 shares and 250,000 likes on Facebook, 4 million views on TikTok, and 4,000 followers on LinkedIn.
Growth Marketing Manager
OneCommerce
- Secured contracts with five major retailers and generated a 35% increase in annual B2B revenue by developing and executing a comprehensive account-based marketing strategy targeting high-value fashion retail clients.
- Improved client satisfaction and retention rates after spearheading the launch of an online wholesale portal that streamlined client orders and reduced order processing time by 40%.
- Achieved a significant increase in annual revenue after submitting tailored tenders and successfully securing three major supply contracts with prominent NGOs, including the United Nations.
Marketing Manager
Taager
- Achieved 120% of merchant acquisition signup goals, driving significant growth in Taager's merchant base through innovative campaigns and outreach strategies.
- Created and launched the Jawda after-sales services brand, developing its identity and marketing strategy to achieve a 96% merchant retention rate and a 9.5 merchant net promoter score.
- Directed a white-label fashion brand's creation and soft launch, crafting its branding and marketing strategy to expand market reach and customer engagement.
Marketing Lead | Founding Member
Flextock
- Launched Flextock's marketing strategy from scratch, establishing it as a trusted fulfillment solutions partner in the region.
- Ran a successful lead generation campaign that achieved 1,000+ signups—onboarding 150+ merchants and driving substantial growth.
- Positioned Flextock as a thought leader in the logistics and eCommerce sectors through strategic content marketing and digital campaigns.
Project Manager
Bites
- Planned and launched the catering and business meal project from scratch—acquiring 80+ corporate clients and delivering 300+ successful events and orders—achieving a total gross merchandise value of EGP 5+ million.
- Collaborated with the technical team to develop and integrate the catering product in the app, streamlining the customer journey and enhancing order efficiency.
- Designed and executed targeted marketing strategies, driving client acquisition and retention and positioning Bites as a top player in the corporate catering market.
Country Organization Development Manager
AIESEC
- Developed and implemented training programs for 2,000+ members, focusing on leadership, communication, and project management skills, significantly improving team performance and engagement.
- Coached nine local chapters in developing their annual strategic plans, ensuring alignment with organizational goals and enhancing the impact of their programs.
- Restructured internal processes to enhance operational efficiency, resulting in a 20% improvement in team productivity and faster execution of strategic initiatives.
Project History
Shemsi Brand Launch and Growth
https://www.nouressam.com/shemsi-mena/Designed and executed multiple successful online and offline marketing activities for Shemsi.
Jawda Brand Creation
https://www.jawdaonline.com/Created the brand and planned the customer journey and operational funnel to give Taager's end users the most seamless experience.
Shemsi Digital Marketing Campaigns
https://www.nouressam.com/successful-marketing-campaigns/Planned and executed many successful digital campaigns for Shemsi, leading to thousands of orders.
Certifications
Odoo Functional Certification - Sample
Odoo
Attract and Engage Customers with Digital Marketing
Google | via Coursera
Foundations of Digital Marketing and E-commerce
Google | via Coursera
Skills
Core
Marketing, Influencer Marketing, B2C Marketing, Digital Marketing, Email Marketing, Social Media Marketing (SMM), Content, Copywriting, Social Media, Audience Targeting, Content Strategy, Paid Advertising, Search Engine Optimization (SEO), SEO Keyword Research, Marketing Strategy, Brand Marketing, Conversion Rate Optimization (CRO), Go-to-market Strategy, Facebook Marketing, Instagram Marketing, Digital Marketing Strategy, Funnel Marketing, Public Relations (PR), Social Media Management, Google Ads, SEO Marketing, Facebook Ads, Marketing Analytics, TikTok Ads, Branding, Ads, Brand Strategy, Content Marketing, LinkedIn Marketing, Market Research & Analysis, Account-based Marketing (ABM), Search Engine Marketing (SEM), Google SEO, Lead Generation, Community Management, Sales, YouTube Ads, Social Media Advertising, Affiliate Marketing, Print Advertising
Platforms & Tools
Instacart Ads, Facebook Ads Manager, Asana, Klaviyo, Odoo
Business Models
Business to Consumer (B2C)
Other
Buffer, Shopify, Advertising Copy, eCommerce, Customer Journeys, Shopify Marketing, Shopify SEO, Product Listings, Growth Marketing, Messaging Development, Social Media Video Marketing, Go-to-market Plans, Lifecycle Marketing, Marketing Plans, Content Writing, Web Content, Fashion, Loyalty Marketing, Loyalty Programs, Brand Positioning, Zendesk, Coda, Meta Ads, Creative Design, App Growth, Slack, CXP, Events, Public Speaking, Presentations, Growth, Team Management, Blog Posting, B2B Marketing, B2B Lead Generation, Customer Relationship Management (CRM), Market Research, Customer Acquisition, Customer Insights, Brand Books, Project Planning, Project Management, Product Launch, Mobile UX, Push Notifications, Sales Promotion, Strategic Planning, Organization Strategy, Organizational Development, Conference & Event Production, Advertising, Event Planning, Journey Mapping
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