Olugbenga is available for hire

Olugbenga Paul Ogunniyi

Verified Expert in Marketing

Marketing Expert

Location

Lagos, Nigeria

Toptal Member Since

June 20, 2023

Olugbenga is a digital marketing professional specializing in creating and implementing well-defined digital strategies and plans for different types of organizations. He also provides technical support to businesses and employees concerning digital marketing strategies. Olugbenga consistently shows outstanding interpersonal, communication, and analytical skills in team environments.

Project Highlights

Real Estate Product Launch

Led the design and optimization of the landing page and the pre-launch marketing campaign, resulting in 200 million nairas in sales.

Pre-launch Marketing Campaign for Millennial Bay

Implemented a pre-launch marketing campaign that generated 57 million nairas and was recognized as the best architectural design for a multi-residential high-rise building by Business Day Nigeria Business Leadership Awards.

Expertise

Conversion Rate Optimization (CRO)Digital Marketing Strategy Email Marketing Lead Generation Paid Advertising Pay-per-Click (PPC)Search Engine Optimization (SEO)Social Media Marketing (SMM)

Work Experience

Digital Marketing Manager

2021 - 2023

Dradrock Real Estate

Implemented an inbound marketing campaign targeting Nigerians in the diaspora, resulting in a 30% sales increase.
Negotiated partnership agreements and secured deals to sponsor a monthly musical and golf event.
Grew the company's media coverage significantly by creating and maintaining partnerships with platforms like This Day Live and Forbes Africa.
Supervised the creative designer to produce relevant copy for brochures, sales materials, product papers, videos (screenwriting), and content calendars, maintaining a constant supply of appropriate content on all digital platforms.
Planned and designed the company's website using an open source platform and ensured its quality and efficiency by conducting regular test plans and improving the user experience daily.
Implemented cold calling as a real estate marketing strategy for offerings and new products, contributing significantly to client engagement and sales.

Business Development/Digital Marketing Manager

2020 - 2021

OAK Interlink Company Limited

Developed personas to inform the planning and design of the company's website and the integration of learning management system software, enhancing user experience for over 15,000 clients.
Developed and effected successful sales strategies, including creating a sales funnel to nurture leads and converting them to paying clients, resulting in a 10% sales increase in Q3.
Prepared accurate reports on marketing campaigns, online reputation management, and overall performance, using Excel to save eight hours of manual work weekly and provide data-driven decision-making.
Initiated relationships with over 200 companies to secure new and repeat business, resulting in a 20% increase in new business partnerships. B2B cold calling contributed significantly to new business partnerships.
Led a team of five business development professionals using an Agile project management framework and project management tools to execute tasks.
Organized and facilitated over 20 engaging and informative webinar events for both individual and corporate clients, resulting in increased brand visibility and revenue growth.
Utilized Eventbrite for place-based advertising, integrating email marketing and video conferencing platforms, and setting up drip emails.

Website/eCommerce Manager

2017 - 2019

Miskay Bouqtique

Managed customer orders and provided exceptional customer service, resulting in a 10% increase in daily revenue.
Partnered with industry-related influencers and models, which resulted in a 20% increase in brand visibility and sales.
Updated and added products to the website weekly, increasing sales and engagement.
Controlled inventory, responded to queries and inquiries, and processed manual and website orders to meet all logistic needs.
Conducted in-depth SWOT analysis and evaluated marketing activities, website traffic, conversions, and sales to inform growth strategies, leading to a 30% increase in monthly sales.

Digital Marketing Intern

2016 - 2017

Gtext Holdings

Managed social media channels by updating the account with relevant articles, videos, and blogs. Maintained a consistent corporate voice throughout all communications, including crisis communication, and responded thoughtfully to inquiries.
Planned and implemented online and email promotional campaigns.
Organized training for university students, teachers, freelancers, affiliate marketers, and government workers in digital marketing.
Optimized content for search engine optimization and customized punchlines for social media channels. Used social media automation tools like Buffer, Hootsuite, and Sprout Social.

Project History

Real Estate Product Launch

Led the design and optimization of the landing page and the pre-launch marketing campaign, resulting in 200 million nairas in sales.

Bulverton Hills is a housing project in Abuja, Nigeria, offering luxurious apartments consisting of terraces and fully detached duplexes. The exclusive residences exude unrivaled opulence with their stunningly designed spaces, built-in cinemas, and private pools.

Website and Learning Management System for OAK Interlink

Led the website design and integrated a learning management system for 15,000 OAK Interlink clients.

The website is designed for both employee and organizational development areas. Its learning management system was designed to accommodate 15,000 students from various locations to take self-paced courses and assessments. The learning management system grants certificates instantly and serves entry-level staff, professionals, and managers.

Pre-launch Marketing Campaign for Millennial Bay

Millennial Bay is a 10-story twin penthouse that embodies the finest architectural designs with world-class interior fittings depicting royalty and class. My target audience was high-net-worth individuals, and our campaign emphasized an elevated lifestyle and values.

Certifications

AUGUST 2020 - PRESENT

Scrum Foundation Professional Certification

CertiProf

Collaboration That Works

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