Olugbenga Paul Ogunniyi, Marketing Expert in Lagos, Nigeria
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Olugbenga Paul Ogunniyi

Verified Expert  in Marketing

Marketing Expert

Lagos, Nigeria
Toptal Member Since
June 20, 2023

Olugbenga is a digital marketing professional specializing in creating and implementing well-defined digital strategies and plans for different types of organizations. He also provides technical support to businesses and employees concerning digital marketing strategies. Olugbenga consistently shows outstanding interpersonal, communication, and analytical skills in team environments.

Project Highlights

Real Estate Product Launch
Led the design and optimization of the landing page and the pre-launch marketing campaign, resulting in 200 million nairas in sales.
Pre-launch Marketing Campaign for Millennial Bay
Implemented a pre-launch marketing campaign that generated 57 million nairas and was recognized as the best architectural design for a multi-residential high-rise building by Business Day Nigeria Business Leadership Awards.


Work Experience

Digital Marketing Manager

2021 - 2023
Dradrock Real Estate
  • Implemented an inbound marketing campaign targeting Nigerians in the diaspora, resulting in a 30% sales increase.
  • Negotiated partnership agreements and secured deals to sponsor a monthly musical and golf event.
  • Grew the company's media coverage significantly by creating and maintaining partnerships with platforms like This Day Live and Forbes Africa.
  • Supervised the creative designer to produce relevant copy for brochures, sales materials, product papers, videos (screenwriting), and content calendars, maintaining a constant supply of appropriate content on all digital platforms.
  • Planned and designed the company's website using an open source platform and ensured its quality and efficiency by conducting regular test plans and improving the user experience daily.
  • Implemented cold calling as a real estate marketing strategy for offerings and new products, contributing significantly to client engagement and sales.

Business Development/Digital Marketing Manager

2020 - 2021
OAK Interlink Company Limited
  • Developed personas to inform the planning and design of the company's website and the integration of learning management system software, enhancing user experience for over 15,000 clients.
  • Developed and effected successful sales strategies, including creating a sales funnel to nurture leads and converting them to paying clients, resulting in a 10% sales increase in Q3.
  • Prepared accurate reports on marketing campaigns, online reputation management, and overall performance, using Excel to save eight hours of manual work weekly and provide data-driven decision-making.
  • Initiated relationships with over 200 companies to secure new and repeat business, resulting in a 20% increase in new business partnerships. B2B cold calling contributed significantly to new business partnerships.
  • Led a team of five business development professionals using an Agile project management framework and project management tools to execute tasks.
  • Organized and facilitated over 20 engaging and informative webinar events for both individual and corporate clients, resulting in increased brand visibility and revenue growth.
  • Utilized Eventbrite for place-based advertising, integrating email marketing and video conferencing platforms, and setting up drip emails.

Website/eCommerce Manager

2017 - 2019
Miskay Bouqtique
  • Managed customer orders and provided exceptional customer service, resulting in a 10% increase in daily revenue.
  • Partnered with industry-related influencers and models, which resulted in a 20% increase in brand visibility and sales.
  • Updated and added products to the website weekly, increasing sales and engagement.
  • Controlled inventory, responded to queries and inquiries, and processed manual and website orders to meet all logistic needs.
  • Conducted in-depth SWOT analysis and evaluated marketing activities, website traffic, conversions, and sales to inform growth strategies, leading to a 30% increase in monthly sales.

Digital Marketing Intern

2016 - 2017
Gtext Holdings
  • Managed social media channels by updating the account with relevant articles, videos, and blogs. Maintained a consistent corporate voice throughout all communications, including crisis communication, and responded thoughtfully to inquiries.
  • Planned and implemented online and email promotional campaigns.
  • Organized training for university students, teachers, freelancers, affiliate marketers, and government workers in digital marketing.
  • Optimized content for search engine optimization and customized punchlines for social media channels. Used social media automation tools like Buffer, Hootsuite, and Sprout Social.

Real Estate Product Launch

Led the design and optimization of the landing page and the pre-launch marketing campaign, resulting in 200 million nairas in sales.

Bulverton Hills is a housing project in Abuja, Nigeria, offering luxurious apartments consisting of terraces and fully detached duplexes. The exclusive residences exude unrivaled opulence with their stunningly designed spaces, built-in cinemas, and private pools.

Website and Learning Management System for OAK Interlink

Led the website design and integrated a learning management system for 15,000 OAK Interlink clients.

The website is designed for both employee and organizational development areas. Its learning management system was designed to accommodate 15,000 students from various locations to take self-paced courses and assessments. The learning management system grants certificates instantly and serves entry-level staff, professionals, and managers.

Pre-launch Marketing Campaign for Millennial Bay

Implemented a pre-launch marketing campaign that generated 57 million nairas and was recognized as the best architectural design for a multi-residential high-rise building by Business Day Nigeria Business Leadership Awards.

Millennial Bay is a 10-story twin penthouse that embodies the finest architectural designs with world-class interior fittings depicting royalty and class. My target audience was high-net-worth individuals, and our campaign emphasized an elevated lifestyle and values.

Scrum Foundation Professional Certification



Pay-per-Click (PPC), YouTube Ads, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Lead Generation, Funnel Optimization, Audience Targeting, Conversion Rate Optimization (CRO), Digital Marketing Strategy, Paid Advertising, Google Ads, Content Marketing, Email Campaigns, LinkedIn Ads, Keyword Research, Google AdWords, On-page SEO, SEO Keyword Research, SEO Content, Email Marketing Automation, Google Tag Manager, Marketing Analytics, Inbound Marketing, Facebook Ads, Brand Marketing, WordPress SEO, Social Media Strategy, Social Media, Social Media Management, Market Research & Analysis, Social Media Analytics, Omnichannel Marketing, Go-to-market Strategy, Digital Marketing, Local SEO, Marketing Strategy, B2C Marketing, LinkedIn Marketing, Digital Marketing Best Practices, Organic Social Media, Landing Pages, Link Building, Cold Emailing, Google SEO, Sales, Marketing Mix, Content Creation, Chief Marketing Officer (CMO), Marketing Leadership, Marketing Automation, Product Marketing, Writing & Editing, Social Media Content, Off-page SEO, Content Marketing Strategy, SEO Marketing, SEO Audits, Copywriting, Brand Strategy, Content Strategy, Video Ads, Marketing, Google Paid Ads, Strategic Marketing, Content

Platforms & Tools

Google Analytics, Asana, Mailchimp, HubSpot, Content Management Systems (CMS), Google My Business, Canva, Content Marketing Platforms, Instagram Ads

Business Models

B2B, B2C, Business to Business (B2B), Business to Consumer (B2C), Software as a Service (SaaS), SaaS Product Marketing


Google Display Network, Customer Relationship Management (CRM), Landing Page Optimization, Analytics, WordPress, Video Marketing, Website Management, Web Design, Google Maps, Agile Project Management, Slack, Jira, Direct to Consumer (D2C), eCommerce, Website Redesign, Growth Marketing, B2B Lead Generation, Digital Strategy, Content Management, Professional Services, Website Traffic, Awareness Campaigns, Value Creation, Email Delivery, Reputation Management, Agency, Market Segmentation, Marketing Plans, Competition Research, Drip Email, Sales Growth, Advertising, Business Development, Go-to-market Optimization, Growth Strategy Consultants, WordPress Design, Client Relationship Management, B2B Partnerships, Sales Support, Paid Search, Growth Strategy, Web Content, Project Management, Data Collection, Paid Media, Google, Sales Strategy, Startups, Channel Management, Team Development, Go-to-market Plans, Market Entry, Content Writing, Customer Experience, Storytelling, Product Growth, Partnerships, Strategic Planning, Brand Building, Sales & CRM Platforms, Ad Optimization, Technical SEO, Website Audits, Facebook Pixel, Hootsuite, Snapchat, Launch Strategy, Customer Journeys, Personas, Shopify, Technology Solutions, Presentations, Events, Brand Positioning, Product Launch, Sales Funnel, Retail Strategy, Retail & Wholesale, Research, Online Reputation Management, Sprout Social, SWOT Analysis, Crisis Communication, Cold Calling, Eventbrite, Screenwriting, Real Estate Marketing, Buffer, Data Analytics Sales, CX Strategy, Piwik

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