Pietro Galvani, Marketing Expert in Barcelona, Spain
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Pietro Galvani

Verified Expert  in Marketing

Marketing Expert

Location
Barcelona, Spain
Toptal Member Since
July 26, 2023

Pietro, a passionate marketer, growth hacker, and digital project manager, holds a degree in communication studies. Skilled in project management, decision-making, and problem-solving, he is an expert in performance paid campaigns and organic B2C/B2B lead generation. He has a profound knowledge of search engine optimization (SEO), eCommerce, and customer relationship management (CRM). With his team, Pietro achieved unicorn status in October 2022 for FactorialHR.

Project Highlights

FactorialHR Became Unicorn in October 2022
Played a crucial role as a team member who leveraged the capabilities of FactorialHR, contributing significantly to our company's achievement of the unicorn status in October 2022.
Affiliate Acquisition Channel for Werkspot
Built from scratch and established a highly lucrative affiliate acquisition channel for Werkspot that now boasts over 60 publishers on diverse attribution models.
WeAreFamily Brand Creation for MSD Animal Health
Created the WeAreFamily brand and developed captivating creatives for the pet owner community of MSD Animal Health.

Expertise

Work Experience

Global Marketing Director

2023 - PRESENT
Infomineo
  • Conducted in-depth market research, providing data-driven insights that informed product development and marketing strategies, resulting in a 15% increase in market share.
  • Optimized internal processes, reducing project turnaround times by 20% and increasing overall team productivity by 15%.
  • Entered three new international markets successfully, growing the company's global footprint and increasing market share by 15%.

Inbound Marketing Manager

2021 - PRESENT
FactorialHR
  • Explored and optimized both traditional and innovative growth possibilities through testing and optimization.
  • Implemented inbound marketing strategies to ensure business goals and objectives and key results (OKR) were achieved.
  • Conducted B2B lead generation campaigns using various organic and paid acquisition channels, including public-private partnership (PPP), paid social, and affiliate marketing.
  • Executed demand-generation strategies and initiatives.
  • Created CRM segmentation and workflows to facilitate effective user communication at various conversion funnel stages.
  • Used testing plans to create and optimize landing pages to enable conversion rate optimization (CRO).
  • Conducted data analysis and industry research. Wrote reports and created a dashboard.

Digital Account Executive

2019 - 2021
The Keenfolks
  • Managed global digital projects for MSD Global and Coca-Cola Mexico.
  • Oversaw large-scale eCommerce operations and executed inbound marketing strategies to achieve project goals and key performance indicators (KPIs).
  • Drove B2C lead generation through performance acquisition channels like PPC, paid social, and native while effectively allocating budgets.
  • Developed CRM segmentation and strategies to engage users throughout the buyer's journey.
  • Optimized global lead generation campaigns and managed digital transformation projects.
  • Provided comprehensive reports and data visualization.

Affiliate and Partnership Specialist

2018 - 2019
Werkspot
  • Undertook the management and implementation of affiliate marketing programs.
  • Participated in discovering, hiring, managing, and implementing loyalty programs for partners and affiliates.
  • Managed direct lead acquisition and facilitated deal-making.
  • Oversaw the management and optimization of B2C/B2B lead generation campaigns.
  • Participated in partnership and co-marketing activities, forming alliances with Iperceramica and Monclick, acquired by Unieuro, for affiliate and co-marketing purposes, including organizing the "Worst Bathroom National Contest" in Italy.
  • Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, qualified leads, conversions, and sales.

FactorialHR Became Unicorn in October 2022

https://factorialhr.es/

Played a crucial role as a team member who leveraged the capabilities of FactorialHR, contributing significantly to our company's achievement of the unicorn status in October 2022.

FactorialHR is the ultimate SaaS solution, purpose-built to empower businesses of all sizes, from nimble SMBs to thriving enterprises and corporates, by streamlining and automating their HR processes. My team and I helped it become a startup valued at over $1 billion.

Affiliate Acquisition Channel for Werkspot

Built from scratch and established a highly lucrative affiliate acquisition channel for Werkspot that now boasts over 60 publishers on diverse attribution models.

Drawing on our collective expertise and innovative strategies, my team and I designed a program that attracted top-tier affiliates and ensured sustained profitability for the company, thus creating and establishing a highly lucrative affiliate acquisition channel.

WeAreFamily Brand Creation for MSD Animal Health

https://www.weare-family.com/it/

Created the WeAreFamily brand and developed captivating creatives for the pet owner community of MSD Animal Health.

My team and I conceptualized and brought to life the WeAreFamily brand for MSD Animal Health, specifically focusing on the pet owner community. We started by fully understanding the profound bond between pets and their owners and then working on the branding.
2006 - 2010

Bachelor's Degree in Marketing

University of Parma - Parma, Italy

AUGUST 2022 - AUGUST 2023

Creative Certification Exam

Google

AUGUST 2022 - SEPTEMBER 2023

Inbound Marketing Optimization Certified

HubSpot Academy

Core

Google AdWords, Google Tag Manager, Inbound Marketing, Marketing, Content Marketing, Search Engine Optimization (SEO), Lead Generation, Growth Hacking, Conversion Rate Optimization (CRO), Email Campaigns, Performance Marketing, Content, Digital Marketing Strategy, Google Ads, Email Marketing, Go-to-market Strategy, Affiliate Marketing, Ads, Google Paid Ads, Media Buying, Brand Strategy, Campaign Automation, AI Marketing

Platforms & Tools

HubSpot

Business Models

B2C, B2B, Software as a Service (SaaS), Business to Business (B2B), SaaS Product Marketing, Business to Consumer (B2C), SaaS

Other

Customer Relationship Management (CRM), eCommerce, Google Optimize, Digital Media, B2B Lead Generation, Demand Generation, B2B Partnerships, Landing Page Optimization, Salesforce, Digital Agencies, Events, UX Design, Project Management, Marketing Attribution, Brand Design, Team Leadership, Strategy, SEO Consultant

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