Pietro Galvani
Verified Expert in Marketing
Marketing Expert
Barcelona, Spain
Toptal member since July 26, 2023
Pietro sets the marketing strategy, owns the revenue number, and builds the AI operating system that delivers it. At Infomineo, he runs the full function with P&L and a team of 5: 20%+ YoY pipeline growth, 5x content at around 60% lower cost, 7x MQL, and around 20% of organic traffic from AI platforms (ChatGPT, Claude, Perplexity). Not a stack of tools, but agentic systems that run prospecting, content, SEO, and pipeline on their own. Earlier, he helped scale Factorial into a $530M unicorn.
Project Highlights
Expertise
- AI Automation
- AI Development
- AI Marketing
- Agentic AI
- Automation
- Claude
- Growth Hacking
- Lead Generation
Work Experience
Global Marketing Director
Infomineo
- Built the entire marketing function from zero (strategy, team, budget, and the AI operating system behind it) with full P&L ownership, a team of 5, and a CEO reporting line, driving 20%+ YoY pipeline growth.
- Designed and deployed an AI operating system of agentic systems that run prospecting, content, SEO, and pipeline end-to-end, lifting content output 5x while cutting production cost by roughly 60%.
- Pioneered a generative engine optimization (GEO) strategy that now drives around 20% of organic traffic from AI platforms like ChatGPT, Claude, and Perplexity, 18 months before GEO became a category.
- Grew qualified lead (MQL) volume 7x through an integrated SEO, content, and inbound strategy, scaling organic traffic from under 3k to 45k monthly sessions.
- Built and led a global marketing team of 5 across content, SEO, demand generation, and operations, owning KPIs, budget, and quarterly pipeline attribution.
Inbound Marketing Manager
FactorialHR
- Scaled organic traffic 6x, from 25,000 to 150,000 monthly sessions (+500%), through localized content strategy and technical SEO across Southern Europe.
- Generated 300+ qualified B2B leads per month, feeding the pipeline directly during Series B unicorn-stage hypergrowth.
- Built and led a content and SEO team from 1 to 4, introducing agile workflows and performance tracking.
- Lifted landing page conversion rates by 40% and email engagement by 25% through continuous experimentation and CRO.
- Created a high-converting lead magnet that improved MQL-to-deal conversion, contributing to the global GTM strategy.
- Managed six-figure advertising budgets across Google, LinkedIn, and Meta, aligning paid acquisition with demand-generation goals.
Digital Account Executive · AI-driven Marketing
The Keenfolks
- Managed digital marketing strategy for Fortune 500 clients, including MSD Global and Coca-Cola Mexico, across B2B and B2C channels in multiple international markets.
- Pioneered the agency's first AI-driven marketing methodology, built from scratch and later adopted agency-wide as the foundation for scalable client solutions.
- Led cross-channel demand generation across SEO, paid media, and marketing automation for global accounts, owning multi-market budgets and performance reporting.
- Contributed to enterprise digital transformation initiatives, bridging strategy and execution across client organizations with full client-side accountability.
Affiliate and Partnership Specialist
Werkspot
- Undertook the management and implementation of affiliate marketing programs.
- Participated in discovering, hiring, managing, and implementing loyalty programs for partners and affiliates.
- Managed direct lead acquisition and facilitated deal-making.
- Oversaw the management and optimization of B2C/B2B lead generation campaigns.
- Participated in partnership and co-marketing activities, forming alliances with Iperceramica and Monclick, acquired by Unieuro, for affiliate and co-marketing purposes, including organizing the "Worst Bathroom National Contest" in Italy.
- Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, qualified leads, conversions, and sales.
Project History
Aura AI
https://getauraai.live/SMBs and agencies were losing inbound leads to a speed-to-lead gap. Prospects filled out a form, then waited hours for a callback, by which point intent had collapsed. Hiring human SDRs to call instantly was expensive, slow to scale, and inconsistent. The result: high top-of-funnel traffic, low connect and booking rates, and leads going cold before anyone reached them.
I built an end-to-end autonomous outbound system that calls every inbound lead within 60 seconds of form submission. A Retell AI voice agent on Telnyx handles live qualification and booking. Before each call, the prospect’s domain is scraped and LLM-summarized, then injected to open the call with real context. Qualified leads book onto Cal.com; outcomes route to WhatsApp/Telegram; a Supabase CRM logs every touch, and auto-re-engages no-shows. Built hands-on, AI-forward by design.
Speed-to-lead cut from ~4 hours to under 60 seconds. ~90% of inbound leads engaged within the first minute with zero SDR time, ~30% booking a demo, and ~20% of no-shows were recovered. One person now runs what used to need a full SDR team.
BenveApp
https://benveapp.vercel.app/Short-term rental hosts manage guest info in a mess of PDFs and repeat chat messages, and they’re hard to reach: they ignore cold email and aren’t in traditional B2B channels. A standard email funnel got almost no traction. The challenge was twofold: a product that hosts would actually pay for, and an outbound motion that met them where they already are.
I built a WhatsApp-first funnel around a productized digital guest guide. A free templates page captures hosts at the top. A generator spins up a custom, branded prototype for each host, deployed instantly to Vercel. A stateful WhatsApp bot handles delivery, follow-up, and Stripe checkout; the channel hosts actually answer. A scripted engine posts targeted offers across 221 host groups (IT + ES). Flow: capture -> prototype -> WhatsApp nurture -> checkout.
A WhatsApp-native funnel replaced a dead email motion: reach across 221 host groups in two markets, ~40 inbound conversations, ~5 personalized prototypes delivered, and first paying hosts onboarded from a cold start.
FactorialHR Became Unicorn in October 2022
https://factorialhr.es/Played a crucial role as a team member who leveraged the capabilities of FactorialHR, contributing significantly to our company's achievement of the unicorn status in October 2022.
FactorialHR is the ultimate SaaS solution, purpose-built to empower businesses of all sizes, from nimble SMBs to thriving enterprises and corporates, by streamlining and automating their HR processes. My team and I helped it become a startup valued at over $1 billion.
Affiliate Acquisition Channel for Werkspot
Built from scratch and established a highly lucrative affiliate acquisition channel for Werkspot that now boasts over 60 publishers on diverse attribution models.
Drawing on our collective expertise and innovative strategies, my team and I designed a program that attracted top-tier affiliates and ensured sustained profitability for the company, thus creating and establishing a highly lucrative affiliate acquisition channel.
WeAreFamily Brand Creation for MSD Animal Health
https://www.weare-family.com/it/Created the WeAreFamily brand and developed captivating creatives for the pet owner community of MSD Animal Health.
My team and I conceptualized and brought to life the WeAreFamily brand for MSD Animal Health, specifically focusing on the pet owner community. We started by fully understanding the profound bond between pets and their owners and then working on the branding.
Education
Bachelor's Degree in Marketing
University of Parma - Parma, Italy
Certifications
Building with the Claude API
Anthropic
AI Fluency: Framework & Foundations
Anthropic
Claude Code in Action
Anthropic
Creative Certification Exam
Inbound Marketing Optimization Certified
HubSpot Academy
Skills
Core
Google Tag Manager, Inbound Marketing, Marketing, Content Marketing, Search Engine Optimization (SEO), Lead Generation, Affiliate Marketing, Growth Hacking, Conversion Rate Optimization (CRO), Email Campaigns, Performance Marketing, Content, Brand Strategy, Digital Marketing Strategy, Google Ads, Email Marketing, Go-to-market (GTM) Strategies, Campaign Automation, AI Marketing, Content Marketing Strategy, Copywriting, Content Creation, Funnel Marketing, Marketing Operations, Email Marketing Automation, Funnel Optimization, Landing Pages, LinkedIn Marketing, Account-based Marketing (ABM), Marketing Strategy, Market Research & Analysis, Media Buying, Ads, Google Paid Ads, Instagram Marketing
Platforms & Tools
HubSpot, Claude, Klaviyo, HubSpot Marketing Hub
Business Models
B2C, B2B, Software as a Service (SaaS), Business to Business (B2B), SaaS Product Marketing, Business to Consumer (B2C), SaaS, B2B2C
Other
Customer Relationship Management (CRM), eCommerce, Google Optimize, Digital Media, B2B Lead Generation, Demand Generation, Project Management, B2B Partnerships, UX Design, Landing Page Optimization, Marketing Attribution, Brand Design, Team Leadership, Strategy, Claude Code, Automation, n8n, AI Agents, AI Automation, Agentic AI, AI Development, Prompt Engineering, AI Content Creation, Artificial Intelligence (AI), B2B Sales Management, Outbound Marketing, Answer Engine Optimization (AEO), Lovable, Apollo, Vibe Coding, B2B Marketing, Customer Acquisition, Buyer Personas, Growth Strategy, LinkedIn Sales Navigator, Outreach, Market Insights, Brand Architecture, Go-to-market Execution, Go-to-market Plans, Generative Engine Optimization (GEO), Programmatic SEO, Salesforce, Digital Agencies, Events, SEO Consultant, Claude API, AI Voice Agents, Social Media Video Marketing, Paid Media, Retargeting Pixels, Marketplaces, Shopify, Direct to Consumer (D2C), APIs
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