Ryan Ricketts
Verified Expert in Marketing
SEO Strategy Expert
San Diego, CA, United States
Toptal member since June 6, 2023
Ryan is a seasoned search engine optimization (SEO) professional with 11 years of experience in the marketing and advertising field. With expertise in mainly local SEO, eCommerce, and pay-per-click (PPC), he has successfully handled monthly budgets ranging from $500 to $23,000. Ryan has played a pivotal role in establishing and leading SEO departments, overseeing teams of four to 11 individuals, and actively recruiting and training SEO professionals to strengthen the collective skill set.
Project Highlights
Expertise
- Ahrefs
- Google Ads
- Google Analytics
- Google My Business
- Google Search Console
- Local SEO
- SEO Tools
- Search Engine Optimization (SEO)
Work Experience
SEO Manager
Strategic America
- Managed a team of five SEO analysts and content writers.
- Collaborated closely with the team to work on every SEO client, providing support and expertise in both on-page and off-page optimization strategies.
- Managed and led training initiatives across all teams, specifically focused on SEO.
SEO Manager
Aya Healthcare
- Achieved a remarkable growth of 234% in organic traffic to the company website after overseeing all on and off-page SEO, including performing technical SEO audits.
- Increased our main conversions by 277% by actively participating in revamping our sign-up process.
- Maintained PPC campaigns with a monthly spend of over $38,000.
SEO Manager
LeaseLabs (acquired by RealPage)
- Managed enterprise portfolio accounts for four clients, overseeing more than 220 websites.
- Hired and trained entry-level and intermediate SEO positions for the department.
- Utilized effective strategies to create and acquire high-quality backlinks for clients, enhancing their online presence and search engine rankings.
SEO Analyst
ProSites
- Developed and implemented comprehensive SEO strategies for over 70 clients in various verticals, including dentistry, accounting, veterinary, and plastic surgery.
- Managed tactical SEO initiatives, including on-site optimization, web content development, keyword analysis, site auditing, and competitive analysis. Leveraged website crawlers, such as Screaming Frog.
- Acted as the main point of contact for high-end clients, serving as their primary liaison for SEO campaigns and addressing any inquiries related to digital marketing.
SEO Account Manager
iMatrix
- Managed tactical SEO initiatives for clients, including on-site optimizations, keyword analysis, web content development, site auditing, and competitive analysis.
- Handled client accounts for SEO, social media, and lead generation.
- Created targeted Google Ads campaigns and landing pages to drive high-quality traffic.
- Implemented strategic optimizations to enhance site architecture, URL structures, and content, maximizing indexing potential and improving keyword relevance for enhanced search engine performance.
SEO Representative
Covario
- Provided customer support and assistance to clients like IBM, Intel, Lenovo, Bank of America, Lane Bryant, Kohl's, Charming Charlie, Sports Authority, BancVue, Cendyn, Maurices, and Catherines using local, SEO, and SEM tools and automation software.
- Assisted team members and clients in achieving improved keyword SEO rankings.
- Conducted quality assurance (QA) processes for our software-as-a-service (SaaS) products.
Project History
Slicketts Digital
Provided successful consultation services and established the SEO, PPC, and social media departments for a digital marketing agency, fostering their growth and effectiveness in delivering comprehensive digital marketing solutions.
I served as a consultant and leader, spearheading a digital marketing agency’s SEO, PPC, and social media efforts. Collaborating with clients from diverse industries across the United States, I catered to various businesses, including security technology firms, roofing contractors, music schools, and architecture firms, ensuring their digital marketing strategies align with their unique needs and goals.
Lincoln Property Company
Assisted in the redesign and optimization of the website, focusing on enhancing its user-friendliness and overall user experience while adhering to Google's best practices.
I created original content for Lincoln Property Company’s diverse properties, crafting compelling messaging tailored to each property. Moreover, I developed dedicated landing pages for different states housing these properties, maximizing their visibility and conversion potential.
Aya Healthcare
Played a key role in increasing the organic traffic to the website by 234% and the main conversions by 277% within a few months of being hired.
I implemented effective SEO strategies and tactics that significantly increased the visibility and reach of the website, driving more organic traffic and improving overall online performance. My responsibilities included:
• Creating content and content calendar for all landing pages and blog posts.
• Implementing best SEO practices in the website redesign.
• Implementing weekly and monthly SEO reporting.
• Creating and obtaining high-quality backlinks for clients.
• Managing all on-page and off-page SEO work, as well as technical SEO audits.
Education
Bachelor's Degree in History
University of California – San Diego - La Jolla, California, United States
Skills
Core
Local SEO, SEO Tools, SEO Content, Search Engine Optimization (SEO), On-page SEO, SEO Keyword Research, Off-page SEO, Content Creation, Landing Pages, Google Ads, SEO Backlinking, Search Engine Marketing (SEM), Social Media, Writing & Editing
Platforms & Tools
Google My Business, Screaming Frog, Ahrefs, Google Analytics, Google Analytics 4 (GA4)
Technical
Google Search Console
Other
Artificial Intelligence (AI), Technical SEO, SaaS Sales, eCommerce
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