Samantha Dorin

I spearheaded the Masterworks blog project, which aimed to create a content-rich platform to drive demand generation. My diverse skill set and expertise in content marketing played a pivotal role in successfully leading this ambitious project.

I was in charge of the content architecture and ensuring the blog had a clear structure and easy navigation for an engaging user experience. Drawing upon my web design skills, I created an aesthetically pleasing and functional platform that effectively communicated Masterworks' brand identity.

Demonstrating my ability to manage high-volume content production, I oversaw the creation of 100 articles per month. My meticulous approach to content ensured it was well-researched, insightful, and relevant to the target audience, fostering engagement and driving organic traffic.

Leveraging my proficiency in SEO optimization, I implemented best practices to improve search engine rankings and visibility, resulting in increased organic reach and lead generation. I optimized the sales funnel to facilitate seamless user journeys and higher conversion rates.

My efforts contributed to a significant increase in SQLs, with the blog project liable for 25% of overall SQLs within just 60 days.

Realizing the Diabetes Prevention Program (DPP) is a Novo Nordisk initiative to provide lifestyle resources for those suffering from diabetes I, II, and prediabetes. This project, therefore, leveraged many marketing strategies, including affiliate marketing.

We created the community and certifications platform that trains life coaches and launched the recruiting marketing program, resulting in a 1,100% increase in life coaches compared to previous state-run projects.

At Apple Music Classical (formerly Primephonic), I worked on transforming the classical music streaming landscape. I led a team of twelve digital marketing professionals, crafting a go-to-market strategy for the three-country multiplatform app launch. Managing a $1.2 million annual direct response marketing budget, my team achieved a 12% app store download conversion rate, a significant improvement from the previous 4%.

My strategic vision and digital program development, including performance marketing, SEO, and email, secured $21 million in funding for Primephonic, later acquired by Apple Music. Managing a $1.2 million annual media plan, I produced segmented ad sets with A/B testing to target the right individual at the right time, yielding a 14% click-to-download conversion rate and reducing the cost per download by 87%. By segmenting the audience, planning media, and managing content programs, I increased impression and conversion rates by 2,000% and reduced the cost per acquisition by 48% at Primephonic, now Apple Music Classical.