Vikrant Singh
Verified Expert in Marketing
Marketing Expert
Vikrant is a marketing expert who helps businesses take their demand generation efforts to the next level. He is experienced in strategizing and implementing scalable growth campaigns and driving results for B2B and B2C companies in all aspects of demand generation, including strategy, integrated campaigns, digital operations, and analytics. Vikrant is a strategic thinker who strives to turn complex digital marketing challenges into desirable results.
Project Highlights
Expertise
Work Experience
Digital Marketing Strategist
Shinydocs
- Analyzed data across channels and created strategies to help increase traffic, leads, and sales.
- Created an SEO strategy to drive and increase traffic.
- Ran A/B tests across organic and paid channels to increase conversion rates.
- Managed all paid media channels, including Google Ads, Bing, and LinkedIn.
- Collaborated cross-functionally with the content team to develop a content calendar to help boost SEO efforts.
- Created and implemented successful content marketing strategies.
Digital Marketing Session Lead
Udacity
- Created training material for a digital marketing nanodegree program.
- Trained professionals who wanted to improve their digital marketing skills.
- Provided insight into current digital marketing trends and helped implement the curriculum.
Digital Marketing Manager (Contract)
Mixmax
- Managed all paid media strategies, including Google Ads, Bing, LinkedIn, and other paid socials.
- Ran conversion rate optimization (CRO) efforts across paid channels and increased conversion rates by 127%.
- Used a data-driven approach and increased marketing qualified leads (MQLs) by 92%.
- Increased organic traffic by 38% while collaborating with the content team to implement SEO strategies.
- Collaborated with the social media team to optimize content using data.
- Ran A/B testing campaigns and increased return on advertising spend (ROAS) by 41%.
- Created and implemented successful content marketing strategies.
Digital Marketing Strategist
CaseIQ
- Created marketing strategies for organic and paid channels to drive traffic, qualified leads, and sales.
- Managed and optimized all paid media campaigns, resulting in a 187% increase in sales generated through pay per click (PPC).
- Increased PPC-generated leads by 239% by leading CRO efforts on the website and paid channels.
- Developed strategies to drive traffic while collaborating cross-functionally with content and social media teams, which increased ROAS from 2.4 to 6.3.
- Optimized SEO efforts and helped increase organic traffic by 63%.
- Increased conversion rates and improved branding by managing website redesign efforts.
- Created and implemented successful content marketing strategies.
Digital Marketing Specialist
Pondstone Digital
- Strategized and implemented marketing campaigns for various B2B and B2C clients.
- Led paid media efforts using Google Ads, Bing, and other paid socials. Increased conversion rates by 35%.
- Managed social media accounts and implemented content strategies to boost brand awareness and increase engagement.
- Led SEO efforts for clients and worked cross-functionally with the content team to increase organic traffic by over 73%.
- Conducted CRO efforts to reduce cost per action (CPA) across channels and boost ROAS.
- Created and implemented successful content marketing strategies.
Project History
Increasing PPC-generated Leads
Led the revamp of the paid media channels strategy, resulting in a 239% increase in PPC-generated leads and a 187% increase in PPC-generated sales. ROAS grew from 2.4 to 6.3.
The market was fairly niche and required an expansion of use cases. I expanded the verticals that CaseIQ was involved in and ran successful PPC, SEO, and content marketing campaigns. As traffic grew, I also implemented A/B testing strategies in order to lower the CPA and further raise ROAS.
Revamping Website Using Data
Overhauled completely Mixmax's website using collected data, which helped increase conversion rates across the website.
Growing Paid Conversions
Increased Google Ads conversions by 62% for an eCommerce brand through a series of strategic A/B tests.
Education
Bachelor's Degree in Economics
University of London - London, United Kingdom
Skills
Core
Google Ads, SEO Audits, Google SEO, SEO Marketing, Conversion Rate Optimization (CRO), Pay-per-Click (PPC), Content Marketing, Google Tag Manager, Digital Marketing Strategy, Marketing Strategy, Search Engine Optimization (SEO), Content Marketing Strategy, Paid Advertising, Google Paid Ads, Facebook Ads, Social Media Strategy, Marketing, SEO Content
Platforms & Tools
Google Analytics
Technical
Google Search Console
Business Models
SaaS Product Marketing, B2B, SaaS, Software as a Service (SaaS), Business to Business (B2B)
Other
B2B Lead Generation, Digital Strategy, Paid Media, Economics, Data, Training, Training & Training Content Development, eCommerce
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