Social Media Marketer Job Description

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about company culture, perks, and benefits. Mention office hours, remote-working possibilities, and everything else you think makes your company interesting. Social media marketers often work remotely, allowing you to access a broader talent pool.}}

Job Description

Our organization is seeking a social media specialist with in-depth knowledge of social media marketing strategies to manage our social media accounts and elevate our brand across various social channels. The ideal candidate will play a key role in developing and executing innovative digital marketing campaigns that drive customer engagement, increase traffic, and contribute to our overall digital marketing strategy.

Responsibilities

• Develop and execute social media marketing strategies across social media platforms like Facebook, Instagram, LinkedIn, TikTok, X, and emerging social channels
• Manage and optimize social media accounts, ensuring maximum impact for each post
• Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives and digital marketing goals
• Monitor social media KPIs and provide actionable insights to improve social media efforts
• Stay current with market trends, industry trends, social media trends, and competitor activity to keep our social content relevant and impactful
• Utilize social media marketing tools, monitoring tools, and analytics tools to refine strategies and track key performance indicators
• Engage with online communities, fostering customer engagement and building relationships with potential customers and target audiences
• Present social media initiatives and results to stakeholders, adapting strategies based on feedback and analysis
• Oversee community management to maintain an active and engaged social network
• {{Add any other relevant social media marketer responsibilities here}}

Skills and Qualifications

• Proven experience as a social media specialist or similar role, with solid knowledge of social media marketing tools and strategies
• Extensive knowledge of social platforms, social media tools, and the distinct roles they play in a comprehensive digital marketing strategy
• Strong communication skills, both written and verbal, with the ability to craft compelling content that resonates with diverse audiences
• In-depth knowledge of optimization tools and how to apply them to social media content and strategy
• Creative problem-solving skills with the ability to develop innovative strategies that maximize the impact of social media efforts
• Excellent organizational skills, technical skills, and creative skills, with experience managing editorial calendars and collaborating with cross-functional teams to achieve marketing goals and business goals
• {{Emphasize relevant industry or technical knowledge that would be necessary for this position}}

Education and Training Requirements

• Bachelor’s degree in marketing, communications, business, or a related field (in some cases, an excellent portfolio may be considered sufficient, regardless of education or training) {{Adjust this section as needed.}}

Experience Requirements

• Two or more years of professional experience managing social media accounts {{Adjust this section based on the level of experience required to meet your project’s goals, with more years expected for senior roles.}}

Salary Range

{{Include the salary range for your position. The cost associated with hiring a social media marketer depends on various factors, including location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, average annual pay for a social media marketer is $49,000 as of August 2024.}}