Adrienne Jan, Product Manager in Paris, France
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Adrienne Jan

Verified Expert  in Product Management

Product Manager

Paris, France
Toptal Member Since
September 17, 2019

Adrienne has 20+ years of experience in marketing and product roles across multiple countries. She speaks four languages and has done business in over 20 countries. Her expertise is in bridging the gap between business and technology, leading product and engineering teams to create quality products, and offering end-users the best iterative user experience. Adrienne is well-versed with mobile, websites, data analytics, eCommerce, live events, TravelTech, edtech, and digital marketing tools.

Project Highlights

Fractional CTO
Managed the engineering team and drove them to deliver on an innovative and ambitious product roadmap.
International Native Maps App
Led the team that built a new native maps app for a manufacturer's new core OS and various mobile platforms.
Mobile SDKs
Led product design and development for multiple mobile SDKs integrated into over 20 client apps.


Work Experience

Founder and CEO

2018 - PRESENT
Digital Destination
  • Founded Digital Destination which offers digital strategy and product development services that focused on these key areas of expertise: the digital stadium experience, mobile apps, marketing automation, eCommerce, and technical due diligence.
  • Provided services to top talent agencies (tech strategy for stadiums), various live events mobile startups (operational/product management), private equity firms (tech due diligence), among others.
  • Worked as a fractional CTO for companies that need help with both building their tech stack and their product strategy.
  • Managed development teams (developers, QA engineers, project managers, designers, data analysts) and drove the technology strategy.

Director of Digital Products

2015 - 2018
AEG (Anschutz Entertainment Group)
  • Drove the AXS mobile strategy and roadmap, especially around positioning and growth of AXS ticketing services on mobile interfaces (generating $450 million annual revenue).
  • Deployed innovative proximity messaging solutions to AEG venues, teams, and festivals (via beacons and geofences) to engage users at concerts and sports events and foster in-venue, real-time transactions and advertising.
  • Led the development of the targeted email tool provided to AEG clients to market their shows, generating more than 300 million emails per year ($25 million in attributed annual revenue).
  • Spearheaded the optimization of the eCommerce website (10 million monthly visits), including developing a self-serve portal and driving the development of the underlying CMS (content management system).

Director of International Products (Mobile Apps Division)

2011 - 2015
Telecommunication Systems
  • Managed the mobile applications product team, driving product deployment for carrier customers worldwide, managing carrier relationships and multiple products generating more than $40 million in yearly revenue.
  • Led the development of a maps application for a leading global manufacturer, involving the application deployment on millions of devices in more than 100 markets (a $20-million project in over two years).
  • Coordinated the responses to all the international RFPs to deploy TCS' maps and navigation application with various carriers and manufacturers worldwide.
  • Recruited and managed a team of four senior product managers, including one based in Latin America.
  • Developed the business and pricing models for all new international product deployments.

Director of International Partnerships

2009 - 2011
Orange S.A. (formerly France Télécom S.A.)
  • Served as deputy chief of staff to Orange’s chief strategy officer.
  • Prepared and delivered strategic assessments on key disruptions in the carrier ecosystem (TV everywhere, consumer cloud computing, the evolution of the digital home, WiFi-offload, and more).
  • Negotiated partnerships between Orange and other global tier-one telecom actors (Korea Telecom, Time Warner Cable, BesTV, and Turkcell).

Head of Maps and Navigation Product Line

2008 - 2009
Orange S.A. (formerly France Télécom S.A.)
  • Recruited and managed a six-person team of international product managers.
  • Ensured the coherence of Orange's strategy for mobile maps and navigation through white-label and partnership products.
  • Successfully deployed Orange Maps throughout Europe (and integrated partner products such as Nokia Maps), generating more than 1.5 million customers in two years (a more than $40-million revenue).

Group Product Manager

2006 - 2008
Orange S.A. (formerly France Télécom S.A.)
  • Managed a 20-person multicultural project team across Europe and Israel.
  • Defined and positioned a new location-based mobile application in collaboration with Orange European member countries and multiple software and content providers.
  • Wrote and led a worldwide RFP for a location-based services application provider.
  • Spoke for Orange at European industry events.

Marketing Innovation Manager

2004 - 2006
Orange S.A. (formerly France Télécom S.A.)
  • Coordinated the innovation teams (marketers, usability experts, designers, developers), focusing on marketing analysis, business planning, product specifications and design for a broad range of technical innovation projects focused on the telecom ecosystem.

Head of Data Analytics

2002 - 2004
Orange S.A. (formerly France Télécom S.A.)
  • Managed a five-person team of data analysts.
  • Worked with finance to create budget forecasts and build the division's three-year business plan.
  • Multiplied the productivity of the team by three to follow the rise in telemarketing needs due to an upgrade to a new dialing tool.
  • Was hired through the Telecom Talents Young Potentials program.

Fractional CTO

Managed the engineering team and drove them to deliver on an innovative and ambitious product roadmap.

I served as the fractional CTO for a sustainable development platform, including a mobile app, website, content management system, data analytics, and machine learning logic

I managed a team of eight engineers, one designer, and one project manager and drove them to deliver on an innovative and ambitious product roadmap to refactor the app, develop the platform, and to enhance sensor data and machine learning models.

International Native Maps App

Led the team that built a new native maps app for a manufacturer's new core OS and various mobile platforms.

This project covered the creation of a new maps app—under a totally new OS and UX—to be deployed in 100 countries and needed to support 20 languages.

I led the team working on this project (approximately 80 people of which 60 were developers) and brought it to launch within a year, which was an exceptional achievement given the parameters of the project.

Marketing Automation Platform

Led the product development of a marketing automation platform (based on core data) and rolled out to over 60 clients.

This project aimed to leverage the company's core transactional and engagement data to allow for more precise targeting of emails and push notifications to end-users.

I led the definition and rollout of the platform that enabled marketers to create target lists from our data and automatically generate marketing assets from our content management system.

This project became a tool generating more than 300 million emails per year and tens of millions of dollars in attributed revenue.

Mobile SDKs

Led product design and development for multiple mobile SDKs integrated into over 20 client apps.

I led the development of three mobile SDKs that package a number of our APIs to offer core functionality to be embedded into client apps and included the screens and UX that was customizable to allow for native app branding.

These SDKs were integrated into over 20 clients' apps while working with ten different vendors to service our clients' mobile needs and enhance their apps with killer-app features.

Refactoring of Core APIs

Led the product development of new APIs to meet the enhanced needs of our technical partners and allow our platform to scale.

I led the development of brand-new APIs to replace the legacy APIs which had not been built to scale (one of our technical integration with an external partner required thousands of transactions to be processed per second on game day). I also defined the feature set of the APIs as well as the performance metrics and influenced tech design to allow for scale.
1998 - 2002

Master of Business Administration (MBA) Degree in Business Administration

ESSEC Business School - Paris, France

1996 - 1999

Bachelor's Degree in Classical Literature

Sorbonne University - Paris, France


WSET Level 3



Jira, Confluence, Slack, Zoom

Industry Expertise

Event Ticketing, Telecommunications, Sports, Music


Agile, Agile Product Management, Agile Workflow


Product Management, Team Management, Product Marketing, Mobile Apps, Business Models, Internationalization, Digital Strategy, Business Analysis, Requirements & Specifications, Feature Backlog Prioritization, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, User Journeys, Product Design, Innovation, Product Discovery, Product Ownership, Waterfall Methodology, BRD, People Management, Startups, CTO, iOS, Android, Geolocation, Content Management Systems (CMS), Leadership, Salesforce, Go

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