Head of Product
2018 - PRESENTLIQID Investments GmbH- Built strongly connected but autonomous teams at LIQID.
- Conducted dozens of interviews in order to hire the perfect fit for our organization; designed the hiring funnel from zero to one.
- Introduced Scrum to the whole company and trained engineers and stakeholders for operating in a proper Scrum framework.
- Often put on my product owner hat in Scrum ceremonies and closely worked with engineers and tickets they are working on.
- Conducted various types of end-to-end UATs in order to ensure quality; included bug reporting.
- Grew the team to three members and onboarded each to thrive in product development and the organization; besides their HR management, I was also responsible for their career development.
- Worked with stakeholders from various backgrounds and departments as an inseparable part of the product management role; the most challenging stakeholder management was over operations and financial product domains. However, today, almost all stakeholders at LIQID are acting as individual product owners for their domains.
- Reported directly to the CEO.
- Worked with various compliance cases and developments throughout my career.
- Led big projects end-to-end at LIQID, starting from ideation and design until the development and marketing of the specific features or products.
- Created many user stories based on our user interviews, stakeholder input, and surveys; included writing technical tickets for engineering teams.
- Incorporated the game changer approach of design thinking to LIQID; this included conducting three design sprints which resulted with new key features and product offerings in the meantime.
- Prepared and conducted user interviews together with my UX specialist—both remotely and on site.
- Valued data and treated it as my North Star guiding my way; relied heavily on reporting of web and product analytics to inform my work.
- Treated financial products as being fundamentally different than other retail products; taking into consideration the monetary risks, compliance and confusing laws.
Co-founder | Product Manager
2017 - PRESENTFabrikatör.io- Conducted user interviews and collected data.
- Designed user journeys.
- Created UI/UX designs.
- Amassed the data, analyzed it, and wrote up reports summarizing the data and the conclusions drawn.
- Worked with web analytics and sale.
- Worked with sales and online marketing.
- Developed content while always keeping in mind of SEO.
- Hired and built teams while working remotely.
Senior Product Manager
2016 - 2018ING Bank Turkey- Developed mobile software and shaped the marketing to go along with it.
- Generated user stories.
- Implemented Scrum team management.
- Took product ownership.
- Reported to the executive management.
- Held design sprints.
- Tested the UX/UI.
- Worked with mobile analytics.
- Created offline and online marketing campaign strategies.
- Managed offline sponsored events.
- Ensured compliance.
- Conducted competitor and market analyses.
Project Coordinator
2015 - 2016Istanbul Tour Studio- Designed user journeys.
- Shaped content marketing.
- Built up communities.
- Wrote profit-&-loss reports.
- Worked in accounting.
- Managed partnerships and ensured that the relationships thrived.
- Implemented G Suite administration.
- Oversaw the digitalization processes.
- Worked on B2C sales and provided customer care.
- Recruited and fufilled hiring needs.
Business Analytics Specialist
2014 - 2015Turkcell- Built prediction models.
- Conducted market research.
- Worked with SAS Enterprise.
- Mined text.
- Gave management presentations.