Bahadir Efeoglu, Product Manager in Berlin, Germany
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Bahadir Efeoglu

Verified Expert  in Product Management

Bio

Bahadir is an experienced product manager with a demonstrated history of working in the supply chain, eCommerce, SaaS, digital wallets, and payments. He founded a supply chain SaaS startup and directly impacted $100M GMV in direct-to-consumer space. Bahadir is ready to jump into a role to help clients build their product organization, processes, and strategy. He is a skilled recruiter in the product space and has built product organizations from scratch.

Project Highlights

ParaMara | Digital Wallet
Led product development for two years and doubled the customer base of ING Bank's first digital wallet, ParaMara.
Fabrikatör.io | SaaS for SMEs
Built a product and company with a strong proposition in less than six months and still maintaining sustainable growth today.
Istanbul Tour Studio | Online Travel Agency
Led the digital transformation of the company and increased the internal efficiency together with financial success.

Expertise

Work Experience

CEO and Product Manager

2017 - PRESENT
Fabrikator Information Technologies
  • Started an innovative supply chain tech company disrupting the DTC tech space.
  • Raised seed investment from top investors in Europe.
  • Conducted hundreds of user interviews and led the product team to build a fantastic product in a new software category.
  • Amassed the data, analyzed it, and wrote up reports summarizing the data and the conclusions drawn.
  • Helped DTC eCommerce companies globally with our software and led more than $150M gross merchandise volume annually.
  • Developed content while always keeping in mind the SEO.

Sr. Product Manager

2020 - 2021
Marley Spoon
  • Led the AI-based taste profile project for increasing NPS.
  • Innovated a failed payment recovery workflow and increased revenue by multiples.
  • Oversaw the back-end, front-end, and mobile teams' backlog successfully.

Head of Product

2018 - 2020
LIQID Investments GmbH
  • Built strongly connected but autonomous teams at LIQID.
  • Conducted dozens of interviews to hire the perfect fit for our organization; designed the hiring funnel from zero to one.
  • Introduced Scrum to the whole company and trained engineers and stakeholders to operate in a proper Scrum framework.
  • Conducted various types of end-to-end UATs to ensure quality, including bug reporting.
  • Grew the team to three members and onboarded each to thrive in product development and the organization; also oversaw their career development.
  • Worked with stakeholders from various backgrounds and departments as an inseparable part of the product management role; the most challenging stakeholder management was over operations and financial product domains.
  • Led big projects end-to-end at LIQID, starting from ideation and design to developing and marketing specific features or products.
  • Incorporated the game-changer design thinking approach to LIQID; this included conducting three design sprints, which resulted in new key features and product offerings.
  • Valued data and treated it as my North Star guiding my way; relied heavily on web and product analytics reporting to inform my work.
  • Treated financial products as being fundamentally different from other retail products, taking into consideration the monetary risks, compliance, and confusing laws.

Senior Product Manager

2016 - 2018
ING Bank Turkey
  • Developed mobile software and shaped the marketing to go along with it.
  • Generated user stories.
  • Implemented Scrum team management.
  • Took product ownership.
  • Reported to the executive management.
  • Held design sprints.
  • Tested the UX/UI.
  • Worked with mobile analytics.
  • Created offline and online marketing campaign strategies.
  • Managed offline sponsored events.
  • Ensured compliance.
  • Conducted competitor and market analyses.

Project Coordinator

2015 - 2016
Istanbul Tour Studio
  • Designed user journeys.
  • Shaped content marketing.
  • Built up communities.
  • Wrote profit-&-loss reports.
  • Worked in accounting.
  • Managed partnerships and ensured that the relationships thrived.
  • Implemented G Suite administration.
  • Oversaw the digitalization processes.
  • Worked on B2C sales and provided customer care.
  • Recruited and fufilled hiring needs.

Business Analytics Specialist

2014 - 2015
Turkcell
  • Built prediction models.
  • Conducted market research.
  • Worked with SAS Enterprise.
  • Mined text.
  • Gave management presentations.

ParaMara | Digital Wallet

http://paramara.com.tr

Led product development for two years and doubled the customer base of ING Bank's first digital wallet, ParaMara.

ParaMara is a digital wallet which enables individual users to easily and freely make payments, money transfers, gift items and more. This is a bank-agnostic mobile wallet platform which welcomes all smartphone users.

Fabrikatör.io | SaaS for SMEs

http://fabrikator.io

Built a product and company with a strong proposition in less than six months and still maintaining sustainable growth today.

In 2017, I founded Fabrikatör.io with my fellow co-founders to solve a small middle enterprise's production and cost-tracking problems.

It is a SaaS product running on the cloud and ready to use within a minute, even for non-digital businesses. Today our startup is growing with a solid customer base, most of them are subscribed for a year in advance and we keep improving the experience and our core offerings.

Istanbul Tour Studio | Online Travel Agency

http://istanbultourstudio.com

Led the digital transformation of the company and increased the internal efficiency together with financial success.

Istanbul Tour Studio is an online travel agency targeting A+ FIT travelers all around the world and offering exclusive services and experiences to them in Turkey. I completed the digital transformation of this young startup by deeply analyzing the offline and manual processes and digitalized each one of them. Today, ITS still uses the systems I built and is running smoothly without any problems.
2010 - 2015

Bachelor's Degree in Management Information Systems

Bogazici University - Istanbul, Turkey

2011 - 2012

Spent a Year Studying as an Exchange Student in Management Information Systems

North Central College - Naperville, IL, USA

Tools

Google Analytics, Google Workspace, Jira Product Management, TFS, Sketch, Hotjar, Trello, Skype, GitHub, Sentry, Google Docs, Apple Keynote, Slack, Basecamp

Paradigms

Scrum, Agile Product Management, Agile, Kanban

Platforms

MacOS, Mixpanel

Industry Expertise

Banking & Finance, Telecommunications

Other

Design Sprints, Software as a Service (SaaS), Marketing, Fintech, Entrepreneurship, Analysis, User Journey Maps, Lean Canvas, Lean Product Development, Product Management, Digital Product Design, Growth, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, CEO, Timelines, Roadmaps, Workshops, Digital Product Development, System Requirements, Startups, Early-stage Startups, Pitch Decks, Digital Marketing Product Management, Google Tag Manager, Product Marketing, Fundraising, APIs, Growth Marketing, Software QA, Android, iOS, Windows, WordPress, Jobs to be Done (JTBD), Web Analytics, Microsoft Excel, CRM Systems, Digital Marketing Product Manager, Clubhouse, User Experience (UX), Mobile, Mergers & Acquisitions (M&A), Finance, Supply Chain Management (SCM)

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