Bilal Siddiqui

Western Union was spending around $350,000 a month for customer services in the US. The goal of the chatbot initiative was to reduce that expense and the turn-around time a customer gets some information or requests a service. We started in the US and later expanded it to 41 countries and three languages. This reduced the monthly spending on CSRs and also provided information to customers in less time.

Later, we added some self-service options for customers that a CSR previously performed. We integrated an RPA bot on Salesforce for these self-service options, which conducted the tasks that a CSR once did.

Subscription eCommerce allows users to sell passively to repeat clientele, regulate their revenue stream, and keep their brand front-of-mind for buyers. While Subscription eCommerce has been on the rise for years, the 2020 pandemic has led to a surge in the industry. Now is the perfect time to offer subscription services to our users customers.

According to Forbes, the subscription box industry grew by 890% from 2014 to 2018. Using our Subcom-Enabler, users can add the Subscription eCommerce to their eCommerce website in two weeks.

Functionalities
• Select delivery internals
• Cancel or reschedule upcoming delivery
• Change delivery intervals after order placement
• Cancel subscription
• Set the subscription's end date
• Ability to have multiple products with different frequencies within a single order

It can easily integrate with all major eCommerce platforms, including HCL Commerce, SAP Hybris, Salesforce Commerce Cloud, Commerce Tools, and Adobe Commerce Cloud.

A complete website revamps with different integrations and redefining the Bank's digital existence. Delivered a career module to apply online using the website and integration with the client's internal system. Introduced additional self-service options for online banking customers.

Engro Corporation is a conglomerate headquartered in Karachi. Founded as a fertilizer business in 1965, it is one of the largest companies in the country that employs over 2,600 individuals across the group and has operations in a diverse range of businesses. With a core purpose of solving the pressing issues in Pakistan, Engro operates through four verticals, including food and agriculture, energy and related infrastructure, petrochemicals, and telecommunication infrastructure.

Engro agriculture reached out to Tracking World, a previous employer of mine, which requested to design a unique fleet tracking solution that would enable them to calculate the area their rental farming machinery harvested. Based on that, the company charged the farmers.

We quickly grasped the opportunity, initiated MVP development after a few stakeholder meetings, and conducted a pilot run on an actual field. This was a huge success, and we won the contract for 300 farming vehicles. On top of it, I managed to sell an additional fuel monitoring solution that brought additional value to the client.

Dubai Customs is one of the leading government departments taking part in enhancing sustainable development and promoting Dubai's image worldwide.
I was involved in the project from the initial discovery stage until its successful delivery. I conducted stakeholder meetings to gather requirements, created personas, user story maps, and business requirements documents, and got the sign-off from the client. In addition, I created epics and user stories for the developers to work on and then tested the built pages.

I led the entire website revamp project for ADSG's new website. I did the discovery, requirements gathering, user personas, and user story maps. I also coordinated with Coursera for the integration of courses for user profiles.

Ezmakaan is an eCommerce website for home appliances, home improvement, and electronics. We started this project from the idea to delivery. We designed the entire website using Google's UI/UX design principle, created designs on Figma, got approvals, and then worked on building the website.