Boma Tai-Osagbemi, Product Manager in Toronto, ON, Canada
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Boma Tai-Osagbemi

Verified Expert  in Product Management

Product Manager

Location
Toronto, ON, Canada
Toptal Member Since
September 16, 2019

An astute business and technology product leader with over ten years of experience developing and leading product and software development teams to build various products from multi-sided SaaS payment platforms to B2C mobile apps. Boma has experience launching products in travel, entertainment, digital commerce, fintech, healthcare, and CPG using Agile and Waterfall techniques. He is an entrepreneurial product manager that has built and pitched user experiences, prototypes, and three startups.

Project Highlights

Product Launches
Led two Agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS & Android apps to over four million users.
Product Vision
Led a team to redefine the product strategy to grow a market-leading digital payment platform.
Platform Development
Built an award-winning digital health commerce platform.

Expertise

Work Experience

Associate Director of Product SCM North America

2021 - 2022
HelloFresh
  • Spearheaded the creation of the product vision and roadmap while providing clear direction to a cross-functional, agile team of engineers, product owners, and technical program managers.
  • Worked closely with various global teams while taking a data-driven approach, prioritizing the product backlog according to business value and ROI.
  • Created processes and procedures to improve prioritization.

Product Development and Management Leader

2020 - 2021
Canaccede Financial Group
  • Built enterprise product management frameworks and prioritization matrix.
  • Implemented user testing and voice of the customer systems to improve user experience.
  • Developed competitor tracking and market intelligence gathering systems.

Business Solutions Engineer and Product Lead New Product Development

2019 - 2020
GS1
  • Led the product development and business process optimization efforts at the enterprise level.
  • Developed business cases and justifications for new portfolio development initiatives.
  • Managed experiments working with software solution providers at the cutting edge of technology to find applications for the organization.
  • Collaborated with executive management to clarify innovation needs and cascade to product deliverables in individual product roadmaps.

Unit Head of Product Management and Product Marketing, Digital Commerce

2018 - 2019
Interswitch
  • Led two agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS and Android. It was a digital platform that connected African customers to over 100 international stores such as Amazon, Macy’s, Gap, and so on; it also involved a partnership with DHL.
  • Defined a 36-month digital platform product roadmap and vision for digital commerce and "sold" the final presentations and documentation to win alignment with stakeholders and top executives.
  • Managed the product development lifecycle from concept to requirements gathering and analysis, through the production release for the eCommerce ventures.
  • Ideated and consulted in a collaborative environment with UX research, interaction design, customer experience, and engineering teams to create best-in-class customer experiences.

Co-founder | Lead Product Manager

2016 - 2019
Begonia Healthcare
  • Led product development in this health startup and provided strategic direction including documenting user stories, writing product features and specifications, serving as the nexus for cross-functional teams, and ensuring that the final product addressed all user requirements.
  • Managed the cross-functional product and engineering teams in the deployment of a medical supplies/pharmacy platform, Uncommonmeds.com.
  • Conducted UX and customer research to validate the product concept and find product-market fit.
  • Won the prestigious Tony Elumelu Entrepreneurship Award and Grant which is given to seed-stage ventures across Africa.

Growth Product Manager, Payments Cards

2014 - 2018
Interswitch
  • Led the identification and execution of comarketing growth campaigns with top market retail leaders in the creation of fuel purchase promos leading to a more than 30% volume growth impact within the quarter.
  • Drove marketing initiatives to increase product visibility and market performance via physical merchant branding at acceptance points leading to the deployment of more than 15,000 new points of in-store product visibility.
  • Created engaging campaigns with partners to improve consumer perception of brands, and increase revenue potential.
  • Designed and coordinated the distribution of brand communication ATL, BTL, digital marketing, and public relations.

Product Executive of Scott's Vitamins and Skin Care

2013 - 2014
GlaxoSmithKline
  • Developed and implemented the consumer go-to-market strategy and launch for the introduction of a new multivitamin brand in the Nigerian market called “Scott’s Vitamins & Skin Care.”.
  • Designed and implemented a business plan for GSK consumer brands to ensure this new brand's visibility on digital consumer engagement platforms.
  • Collaborated with the global product team to outline a three-year plan to build and sustain a multivitamin innovation pipeline and leverage consumer insights to increase sales.
  • Developed and optimized business cases to drive brand and revenue growth.Increased Numeric distribution from 0 to 6,000 outlets in three months using freelance representatives to aid in promotion.

Management Trainee (Lucozade, Horlicks, Ribena)

2012 - 2013
GlaxoSmithKline
  • Operated as a product manager for the Lucozade sports brand and launched the first Lucozade Sport Lagos 10 KM run which attracted over 1,500 runners.
  • Developed and executed a marketing strategy based on uncovering key consumer insights for the Ribena online product launch.
  • Performed in-depth market research, and competitive analysis for consumer products across three product categories using data provided by AC Nielsen.

Product Launches

http://www.quickteller.com

Led two Agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS & Android apps to over four million users.

I defined a 36-month digital platform product roadmap and vision for digital commerce and persuasively sold the final presentations and documentation to win alignment with stakeholders and top executives.

Product Vision

Led a team to redefine the product strategy to grow a market-leading digital payment platform.

I defined a 36-month digital platform product roadmap and vision for digital commerce and persuasively "sold" the final presentations and documentation to win alignment with stakeholders and top executives.

Platform Development

Built an award-winning digital health commerce platform.

I managed the cross-functional product and engineering teams in the deployment of a medical supplies/pharmacy platform, Uncommonmeds.com.
2019 - 2022

Bachelor of Science Degree in Computer Science

University of London - London, UK (Remote)

2004 - 2009

Bachelor of Science Degree in Pharmacy

Ahmadu Bello University - Zaria, Nigeria

APRIL 2020 - APRIL 2022

AWS Cloud Practitioner

Amazon

JANUARY 2020 - PRESENT

Professional Scrum Developer

Scrum.org

JANUARY 2019 - PRESENT

Product Management

University of Alberta via Coursera

JANUARY 2019 - PRESENT

Professional Scrum Master Level I (PSM I)

Scrum.org

JANUARY 2019 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

JULY 2018 - PRESENT

Certified Product Manager

Product Focus

JANUARY 2017 - PRESENT

Yellow Belt Lean Six Sigma

GoLeanSixSigma

JANUARY 2017 - PRESENT

Green Belt Lean Six Sigma

GoLeanSixSigma

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