Boma Tai-Osagbemi

Boma Tai-Osagbemi

Toronto, ON, Canada
Member since July 13, 2019
Boma is a certified scrum product owner and scrum master passionate about creating customer value. Product strategy, market analysis, go-to-market planning, and product marketing are Boma's forte and he's consistently delivered top-notch results leveraging data analytics and exceptional design thinking. As a PM, Boma's launched nine products and three startups across fintech, payments, healthtech, eCommerce, and consumer packaged goods.
Boma is now available for hire
Project Highlights
  • Led 2 agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS & Android apps to 4+ million users.
  • Led a team to redefine the product strategy to grow a market-leading digital payment platform.
  • Built an award-winning digital health commerce platform.
Expertise
  • Agile
  • Digital Product Management
  • Growth Marketing
  • Mobile Banking
  • Product Management
  • Product Strategy
  • Scrum
  • Startup Growth Strategy Development
Employment
  • Senior Product Manager
    2018 - 2019
    Interswitch
    • Led two agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS and Android. It was a digital platform that connected African customers to over 100 international stores such as Amazon, Macy’s, Gap, and so on; it also involved a partnership with DHL.
    • Defined a 36-month digital platform product roadmap and vision for digital commerce and "sold" the final presentations and documentation to win alignment with stakeholders and top executives.
    • Managed the product development lifecycle from concept to requirements gathering and analysis, through the production release for the eCommerce ventures.
    • Ideated and consulted in a collaborative environment with UX research, interaction design, customer experience, and engineering teams to create best-in-class customer experiences.
  • Co-founder | Lead Product Manager
    2016 - 2019
    Begonia Healthcare
    • Led product development in this health startup and provided strategic direction including documenting user stories, writing product features and specifications, serving as the nexus for cross-functional teams, and ensuring that the final product addressed all user requirements.
    • Managed the cross-functional product and engineering teams in the deployment of a medical supplies/pharmacy platform, Uncommonmeds.com.
    • Conducted UX and customer research to validate the product concept and find product-market fit.
    • Won the prestigious Tony Elumelu Entrepreneurship Award and Grant which is given to seed-stage ventures across Africa.
  • Growth Product Manager, Payments Cards
    2014 - 2018
    Interswitch
    • Led the identification and execution of comarketing growth campaigns with top market retail leaders in the creation of fuel purchase promos leading to a more than 30% volume growth impact within the quarter.
    • Drove marketing initiatives to increase product visibility and market performance via physical merchant branding at acceptance points leading to the deployment of more than 15,000 new points of in-store product visibility.
    • Created engaging campaigns with partners to improve consumer perception of brands, and increase revenue potential.
    • Designed and coordinated the distribution of brand communication ATL, BTL, digital marketing, and public relations.
  • Product Executive of Scott's Vitamins & Skin Care
    2013 - 2014
    GlaxoSmithKline
    • Developed and implemented the consumer go-to-market strategy and launch for the introduction of a new multivitamin brand in the Nigerian market called “Scott’s Vitamins & Skin Care.”.
    • Designed and implemented a business plan for GSK consumer brands to ensure this new brand's visibility on digital consumer engagement platforms.
    • Collaborated with the global product team to outline a three-year plan to build and sustain a multivitamin innovation pipeline and leverage consumer insights to increase sales.
    • Developed and optimized business cases to drive brand and revenue growth.Increased Numeric distribution from 0 to 6,000 outlets in three months using freelance representatives to aid in promotion.
  • Management Trainee (Lucozade, Horlicks, Ribena)
    2012 - 2013
    GlaxoSmithKline
    • Operated as a product manager for the Lucozade sports brand and launched the first Lucozade Sport Lagos 10 KM run which attracted over 1,500 runners.
    • Developed and executed a marketing strategy based on uncovering key consumer insights for the Ribena online product launch.
    • Performed in-depth market research, and competitive analysis for consumer products across three product categories using data provided by AC Nielsen.
Project History
  • Product Launches
    Led 2 agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS & Android apps to 4+ million users.

    I defined a 36-month digital platform product roadmap and vision for digital commerce and persuasively "sold" the final presentations and documentation to win alignment with stakeholders and top executives.

  • Product Vision
    Led a team to redefine the product strategy to grow a market-leading digital payment platform.

    I defined a 36-month digital platform product roadmap and vision for digital commerce and persuasively "sold" the final presentations and documentation to win alignment with stakeholders and top executives.

  • Platform Development
    Built an award-winning digital health commerce platform.

    I managed the cross-functional product and engineering teams in the deployment of a medical supplies/pharmacy platform, Uncommonmeds.com.

Education
  • Bachelor of Science degree in Computer Science
    2019 - 2021
    University of London - London, UK (Remote)
  • Bachelor of Science degree in Pharmacy
    2004 - 2009
    Ahmadu Bello University - Zaria, Nigeria
Certifications
  • Product Management
    JANUARY 2019 - PRESENT
    University of Alberta via Coursera
  • Professional Scrum Master Level I (PSM I)
    JANUARY 2019 - PRESENT
    Scrum.org
  • Professional Scrum Product Owner I (PSPO I)
    JANUARY 2019 - PRESENT
    Scrum.org
  • Certified Product Manager
    JULY 2018 - PRESENT
    Product Focus
  • Yellow Belt Lean Six Sigma
    JANUARY 2017 - PRESENT
    GoLeanSixSigma
  • Green Belt Lean Six Sigma
    JANUARY 2017 - PRESENT
    GoLeanSixSigma

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