Boma Tai-Osagbemi
Verified Expert in Product Management
Product Manager
An astute business and technology product leader with over ten years of experience developing and leading product and software development teams to build various products from multi-sided SaaS payment platforms to B2C mobile apps. Boma has experience launching products in travel, entertainment, digital commerce, fintech, healthcare, and CPG using Agile and Waterfall techniques. He is an entrepreneurial product manager that has built and pitched user experiences, prototypes, and three startups.
Project Highlights
Expertise
Work Experience
Associate Director of Product SCM North America
HelloFresh
- Spearheaded the creation of the product vision and roadmap while providing clear direction to a cross-functional, agile team of engineers, product owners, and technical program managers.
- Worked closely with various global teams while taking a data-driven approach, prioritizing the product backlog according to business value and ROI.
- Created processes and procedures to improve prioritization.
Product Development and Management Leader
Canaccede Financial Group
- Built enterprise product management frameworks and prioritization matrix.
- Implemented user testing and voice of the customer systems to improve user experience.
- Developed competitor tracking and market intelligence gathering systems.
Business Solutions Engineer and Product Lead New Product Development
GS1
- Led the product development and business process optimization efforts at the enterprise level.
- Developed business cases and justifications for new portfolio development initiatives.
- Managed experiments working with software solution providers at the cutting edge of technology to find applications for the organization.
- Collaborated with executive management to clarify innovation needs and cascade to product deliverables in individual product roadmaps.
Unit Head of Product Management and Product Marketing, Digital Commerce
Interswitch
- Led two agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS and Android. It was a digital platform that connected African customers to over 100 international stores such as Amazon, Macy’s, Gap, and so on; it also involved a partnership with DHL.
- Defined a 36-month digital platform product roadmap and vision for digital commerce and "sold" the final presentations and documentation to win alignment with stakeholders and top executives.
- Managed the product development lifecycle from concept to requirements gathering and analysis, through the production release for the eCommerce ventures.
- Ideated and consulted in a collaborative environment with UX research, interaction design, customer experience, and engineering teams to create best-in-class customer experiences.
Co-founder | Lead Product Manager
Begonia Healthcare
- Led product development in this health startup and provided strategic direction including documenting user stories, writing product features and specifications, serving as the nexus for cross-functional teams, and ensuring that the final product addressed all user requirements.
- Managed the cross-functional product and engineering teams in the deployment of a medical supplies/pharmacy platform, Uncommonmeds.com.
- Conducted UX and customer research to validate the product concept and find product-market fit.
- Won the prestigious Tony Elumelu Entrepreneurship Award and Grant which is given to seed-stage ventures across Africa.
Growth Product Manager, Payments Cards
Interswitch
- Led the identification and execution of comarketing growth campaigns with top market retail leaders in the creation of fuel purchase promos leading to a more than 30% volume growth impact within the quarter.
- Drove marketing initiatives to increase product visibility and market performance via physical merchant branding at acceptance points leading to the deployment of more than 15,000 new points of in-store product visibility.
- Created engaging campaigns with partners to improve consumer perception of brands, and increase revenue potential.
- Designed and coordinated the distribution of brand communication ATL, BTL, digital marketing, and public relations.
Product Executive of Scott's Vitamins and Skin Care
GlaxoSmithKline
- Developed and implemented the consumer go-to-market strategy and launch for the introduction of a new multivitamin brand in the Nigerian market called “Scott’s Vitamins & Skin Care.”.
- Designed and implemented a business plan for GSK consumer brands to ensure this new brand's visibility on digital consumer engagement platforms.
- Collaborated with the global product team to outline a three-year plan to build and sustain a multivitamin innovation pipeline and leverage consumer insights to increase sales.
- Developed and optimized business cases to drive brand and revenue growth.Increased Numeric distribution from 0 to 6,000 outlets in three months using freelance representatives to aid in promotion.
Management Trainee (Lucozade, Horlicks, Ribena)
GlaxoSmithKline
- Operated as a product manager for the Lucozade sports brand and launched the first Lucozade Sport Lagos 10 KM run which attracted over 1,500 runners.
- Developed and executed a marketing strategy based on uncovering key consumer insights for the Ribena online product launch.
- Performed in-depth market research, and competitive analysis for consumer products across three product categories using data provided by AC Nielsen.
Project History
Product Launches
http://www.quickteller.comLed two Agile teams to create Quickteller Global Mall (Globalmall.quickteller.com) for iOS & Android apps to over four million users.
Product Vision
Led a team to redefine the product strategy to grow a market-leading digital payment platform.
Platform Development
Built an award-winning digital health commerce platform.
Education
Bachelor of Science Degree in Computer Science
University of London - London, UK (Remote)
Bachelor of Science Degree in Pharmacy
Ahmadu Bello University - Zaria, Nigeria
Certifications
AWS Cloud Practitioner
Amazon
Professional Scrum Developer
Scrum.org
Product Management
University of Alberta via Coursera
Professional Scrum Master Level I (PSM I)
Scrum.org
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Certified Product Manager
Product Focus
Yellow Belt Lean Six Sigma
GoLeanSixSigma
Green Belt Lean Six Sigma
GoLeanSixSigma
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