Danielle Laity
Verified Expert in Product Management
Product Manager
Danielle is a product strategist and manager with a proven track record of developing new solutions and taking them to market with a data-based approach across diverse markets internationally. Her experience in financial technology comes from a foundation in banking where I managed Open Innovation and Corporate Ventures for the biggest bank in Africa. She has built products across various financial services areas, including payments, forex, cryptocurrency, chatbots, crowdfunding, and investment.
Project Highlights
Expertise
Work Experience
Go to Market and Product Strategy Lead
MIRIS
- Took Aurora Sustainability from an idea to a sustainable community with 58,000 users across four continents that helps international clients to lower their carbon footprint.
- Managed the go-to-market team including product design, product management, brand, and analytics.
- Managed the MIRIS X project (a blockchain-based investment platform) from the first design thinking workshop through to launch and growth.
Innovation Lab Lead
Yoco Technologies Proprietary Limited
- Validated and developed the strategy for a new card acceptance device.
- Managed a custom merchant integration including pricing, development scoping and agile management, user experience design, and stakeholder relations.
- Validated, designed, and built a new payments product through user research, collaborating with product design, and managing a mobile development team.
Head of Product
Lay Up
- Set up and managed the product function including all developer and design processes.
- Managed the development of the first version of the product.
- Managed all user testing, design, and requirements for the first version of the product.
Product Management and Strategy
Luno
- Developed the product roadmap to guide the strategy and feature implementation of the product.
- Managed and mentored a junior product manager in agile processes, product strategy, and user experience testing.
- Led and implemented regular conversion experiments that lead to more active users and trades as well as reporting dashboards for these experiments.
Open Innovation Manager
Standard Bank South Africa
- Led the Shyft Project from ideation through development to launch. This included managing the partnerships with fintech companies to integrate and provide various functionality to the product as well as all internal bank stakeholder management.
- Set up the Open Innovation Lab that allowed business units to develop solutions with external partners.
- Managed and mentored junior product managers in design thinking, product development, and go to market.
Project History
Shyft
https://getshyft.co.za/Led the project from the first workshop through to selecting and managing partnerships to build an award winning product.
LayUp
https://layup.co.za/I lead the product including the management of all UX/UI and Agile development.
Aurora Sustainability
Led Aurora from an idea into an international community with 58,000 users across four continents that helps international clients lower their carbon footprint.
Education
Honours Degree in Business Science
University of Cape Town - Cape Town, South Africa
Certifications
Design Thinking
Hasso Platner D School
Corporate Venturing
Stanford University
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