Elodie De Oliveira, Product Manager in Lisbon, Portugal
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Elodie De Oliveira

Verified Expert  in Product Management

Product Manager

Location
Lisbon, Portugal
Toptal Member Since
November 9, 2018

Elodie is an experienced project and product manager with a demonstrated history of working in eCommerce as well as in the health & wellness and fitness industries. She is skilled in project management, discovery phase, planning, strategy, and scrum—but where she really shines is her work with a team during the development phase.

Project Highlights

Increased eCommerce Conversion
Led the implementation of a feature which helped decrease the drop-off by 10%.

Expertise

Work Experience

Senior Product Manager

2017 - 2018
Foodvisor
  • Directed all of the mobile app development from the market research to UX design and deployment to various app stores.
  • Managed the data analyses and optimized the app's performance.
  • Led user research and user testing to identify the main pain points and worked on them to offer the best experience to our users.
  • Fostered the relationship with Apple which led to company features in the App Store in more than 15 countries.
  • Worked closely with the UX and development team to launch the first version of the Android app.
  • Guided the implementation of Agile development processes in the company.
  • Managed a UX/UI designer.

Mobile Product Manager

2015 - 2017
Photobox
  • Oversaw the Photobox iOS app and managed a team of nine including engineers, QA, and UX/UI designers.
  • Defined new features and drove them from inception to release.
  • Came up with new features based on research, analytics, and customer data.
  • Developed features' user experiences (UX) through prototypes and wireframes.
  • Broke down the features into stories and acceptance criteria.
  • Released and analyzed the impact of the features.
  • Defined the roadmap and prioritization of features based on customer needs, business value, and data.
  • Adopted a lean approach towards product development (build, measure, learn).
  • Carved out an MVP and defined the metrics that will measure the performance of the feature.
  • Led the initiatives to identify the main drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets and a new homepage—these contributed to a 10% decrease in exit rate.
  • Led the launches of three new products which made £165,000 in six months since their launch accounting for a 4% growth in revenue.
  • Evangelized and socialized the roadmap with different stakeholders and taking in their feedback.
  • Served as the customer champion—driving, and understanding customer needs through user testing, user interviews, and data analysis.
  • Participated in scrum ceremonies including standups, story refinements sessions, and retrospectives.
  • Built business case to determine the value and cost of each feature.

International Acquisition Manager

2014 - 2015
Photobox
  • Oversaw the customer acquisition campaigns for nine European countries via Facebook, GDN, and mobile campaigns.
  • Headed the campaigns’ effectiveness including tests and improvements to maximize ROI; conducted a daily analysis on the acquisition KPIs.
  • Implemented A/B tests on user journeys and offers.
  • Launched the strategy, forecasted sales, and defined the budget.
  • Worked closely with CRM team to launch the first push notifications using Neolane.

Web and Mobile Marketing Project Manager

2012 - 2014
Showroomprive.com
  • Launched and measured web, mobile, and app acquisition campaigns including affiliation, partnerships, Facebook ads, and more.
  • Analyzed KPI, ROI, and monthly reports.
  • Implemented A/B tests (target, message, creative) in order to maximize conversion and ROI.

Increased eCommerce Conversion

Led the implementation of a feature which helped decrease the drop-off by 10%.

I spearheaded initiatives to identify the major drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets—directly contributing to a 10% decrease in the exit rate.
2008 - 2012

Master's Degree in Marketing and Innovation

ESC Tours Poitiers - Poitiers, France

Tools

Google Analytics, Jira, Trello

Paradigms

Agile Product Management, Agile, Scrum, Agile Workflow

Industry Expertise

Health

Other

eCommerce, Product Launch, Product Management, Business Analysis, Product Owner, Digital, Certified Scrum Product Owner (CSPO), Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, Freelancing, Enterprise, Consulting, Product Conceptualization, Product Consultant, iOS, Android

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