Joe Bennett, Product Manager in Nashville, TN, United States
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Joe Bennett

Verified Expert  in Product Management

Product Manager

Nashville, TN, United States
Toptal Member Since
June 7, 2020

Joe is a seasoned product leader with real-world, in-the-trenches experience. Joe's background includes leading a nationally known product with millions of users, founding two startups, and, most recently, working with the world's largest professional services firm to help stakeholders envision, strategize, and fund technology initiatives.

Project Highlights

Led the product and growth, expanding the app to three million users nationwide.


Work Experience

Fractional VP of Design

2022 - PRESENT
  • Set the design and creative strategy to mature the visual brand, increase the visual expression's cohesion, unify user experiences, and increase brand equity.
  • Improved collaboration between designers and product or business stakeholders, leading to reduced friction, greater output, and better team relationships.
  • Implemented DesignOps for marketing and product design.
  • Expanded and solidified the creative/design team through better job descriptions, personal recruiting, and improved hiring approaches.

Product Manager, Growth

2020 - 2022
  • Developed the innovation and growth product roadmap.
  • Designed and validated proof of concepts that led to early-stage new product features.
  • Collaborated with company and customer executives to ensure value and funding for new product initiatives.

Director of Product

2018 - 2020
  • Served as the relationship lead to the world's largest professional services firm, helping connect digital and innovation capabilities to client needs and projects.
  • Worked with client executives to envision, shape, direct, and fund significant technology initiatives.
  • Mended a broken relationship with an overseas delivery partner, transforming a client-damaging situation into a positive and profitable relationship.
  • Achieved the highest annual and monthly revenue in the account's history consistently month over month (MoM) and year over year (YoY).


2013 - 2019
Homeschool Manager
  • Led and executed a product design, UX/UI, and brand that were based on lead product practices and iterative customer feedback.
  • Created strategic partnerships in the homeschool industry to secure wider reach, exposure, and distribution.
  • Operated as a product manager for the founding team.
  • Wrote user stories, conducted grooming sessions, facilitated scoring discussions, organized the backlog, and more.

Managing Director

2014 - 2017
  • Led Ramsey Solution's EveryDollar product to three million users nationwide and 100% MoM and YoY growth—consistently doubling the business.
  • Transitioned the primary product and experience to becoming mobile-first in response to market changes—resulting in continued growth.
  • Managed a 30-person team with skillsets in product, marketing, customer success, design, development, and QA.
  • Represented the product to the board of directors, navigating executive interests and collaboratively deciding on investment decisions.


Led the product and growth, expanding the app to three million users nationwide.

EveryDollar is the world's most straightforward zero-based budgeting tool. It's available on the web, iOS, and Android. I was initially involved in leading the product design, creative direction, brand development, and experience. Then later, I handled the entire product and its growth.
1999 - 2002

Bachelor of Science Degree in Business

Webber International University - Babson Park, FL, United States


SAFe Product Owner/Product Manager (POPM)

Scaled Agile, Inc.


Pragmatic Marking 1 and 3

Pragmatic Institute


Jira, Slack, Zoom


Human-centered Design (HCD), Design Thinking, Rapid Prototyping, Agile UX, Agile, Conversion Rate Optimization (CRO), Agile Workflow


Product Strategy, Product Management, Product Design, Innovation, Business Strategy, UX Strategy, Product Growth, Innovation Strategy, Design Strategy, Marketing, Branding, Workshop Facilitation, Customer Experience, Business Modeling, Client Services, User Experience (UX), UX Analysis, Growth Marketing, Growth, Team Leadership, Design Leadership, Operations, Digital Transformation, Scaled Agile Framework (SAFe), Product Owner, Product Ownership

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