Joy Yang
Verified Expert in Product Management
Product Manager
With a growth mindset, Joy believes in effective flexibility because better is better. She enjoys sorting through the data clutter, removing obstacles, and looking for the most productive configuration possible. In a nutshell, Joy is a conductor, a creative problem solver, and a strategic innovator. She thrives in an international cross-cultural environment, builds trust quickly with leaders, and looks for ways to drive growth across the business.
Project Highlights
Expertise
Work Experience
Senior Product Strategy and Growth Expert
Niantic Labs
- Drove product vision of web store through market research, gained buy-in from executive leadership team with resource approval, launched May 2023 saving 30% on Apple/Google Play platform fees.
- Determined the go-to-market strategy for two products by defining the audience, market sizing, competitive analysis, and P&L forecasting, resulting in around $60 million budget approval.
- Leveraged Tableau and Looker to evaluate and analyze product performance (KPI retention, monetization) with data visualization, presented to leadership in the weekly KPI deck and quarterly business reviews.
- Evaluated the product performance data (soft launch and launch) by comparing projected financials and timeline to actual to better advise the product team on the pipeline plan to improve performance.
- Led quarterly business reviews across seven product teams, including workshops between product and marketing teams to align on top priority workstreams, identify success metrics, and discuss potential roadblocks.
- Spearheaded change management collaboration effort between product, marketing, and data science teams to implement the Asana tracking process, created visibility, and led to a 35% increase in task completion efficiency.
Global Business Manager
Wipro
- Created a SaaS and financial KPI dashboard for Wipro Ventures to track the future growth of 14 portfolio companies and set business strategies with partners on best practices for future investments.
- Ideated and executed influenced revenue tracking for internal sales tool, working cross-functionally to implement and train sales leads; attributed sales funnel leads generation from CTO office of $30.8M FY22.
- Shaped CTO strategy and OKRs by analyzing financial data to pinpoint growth trends and inefficiencies and highlighted opportunities in the market to drive performance, which led to the launch of Lab45.
- Performed strategic consultations to modernize cosmetic company's IT ecosystem, restructuring talent workstream to focus on operational efficiency and human-centric experience for the client.
- Built an end-to-end flowchart detailing the RFR process with process optimization that reduces loop time by 45% with restructured workstream to ensure accountability for a top multinational consumer electronics company.
Business Strategist
Learnerbly
- Conducted a B2B2C transformation experiment for clients through platform engagement and user testing, increased NPS score by 14% (NPS-89), resulting in a £50,000 deal with the client to establish L&D for their contractors.
- Presented the findings of the new business model shifting from B2B to B2B2C to the clients and mapped out increased revenue opportunities.
- Developed email campaigns to boost user engagement and conducted user interviews to understand how contractors enjoy the L&D tool.
Business Strategy and Intelligence
SAM Labs
- Led and mentored business intelligence team to deliver data visualization dashboard and actionable insights, resulting in a strategic shift in sales and marketing team to target high earning regions for new market expansion.
- Built a strategy of professional development for educators and student series for K-8 students. Initial planning included market analysis, value-based pricing strategy, and financial modeling; the Trust Pilot review improved to 4.8.
- Conducted a strategic review of existing sales and marketing pipeline around USA to identify core regions with sales growth opportunities to expand into.
- Developed monthly subscription model to increase the revenue stream for a physical STEAM product while incorporating software app, in-person educational sessions, and classroom resources.
Product Manager
Mattel
- Led the PMO team in digital transformation in optimizing and scaling end-to-end process development (hardware and software) through implementing Mattel Connected Product Platform.
- Launched Star Wars Bloxels in partnership with Disney Lucasfilm; built strategic roadmap, prioritized sprints, and optimized development cycle of digital products (Waterfall and Agile) to reduce development time from 18 months to nine months.
- Facilitated brainstorming sessions in the innovation team to generate product ideas and rapid iteration of MVPs to determine product feasibility, usability, and viability.
Project Manager
Google (Contracted)
- Established operating structure of data acquisition tool for Google for Jobs and generated product requirements document, UI wireframe, and testing requirements. The tool was operational in three months, three months ahead of schedule.
- Implemented QA tool and process from Mountain View to Singapore and India vendor (90 members), oversaw hiring, training, and vendor relations activities. The remote team went live two months ahead of schedule.
- Increased the data quality to 96% accuracy by identifying dataset issues and validating features with back-end development, which improved front-end user experience with accurate search results.
Project History
Bloxels Star Wars
http://www.bloxelsbuilder.com/blog-list/introducing-bloxels-star-warsOversaw the entire product lifecycle from roadmap to launch, as a project and product manager hybrid role.
• Mattel product.
• Disney Lucasfilm licensing.
• Startup innovative partnership.
MY ROLE
• Roadmap creation of app development. Ran the sprints with developers.
• Collaborated with the hardware team to align development schedule and set QA and user testing.
• Orchestrated artistic design approval meetings with Lucasfilm.
• Managed overall timeline and cost, aligning the product launch date pre-movie release.
Augmented Reality in eCommerce (Proof of Concept)
Acted as the product owner in the PoC AR development for eCommerce space. The product can be used as a plug-in for any eCommerce to showcase their products in users' space via AR.
AR component was created as an “AR player plugin,” which can be compatible as part of any custom app.
Webstore for Game Apps
https://pokemongohub.net/post/news/niantic-launches-the-pokemon-go-web-store/Drove product vision of web store through market research, gained buy-in from executive leadership team with resource approval, launched May 2023, saving 30% on Apple/Google Play platform fees.
AI Teacher
Drove product discovery for AI Teaching Intelligence for the largest online public school.
• Defined POC, MVP, and a 2-year roadmap with detailed PRD and resource needs.
• Managed the student portal proof of concept in agile sprints, supervising developers, UX, and data teams (vendor) in prioritizing epics, managing the backlog, and defining acceptance criteria for feature testing-
Education
Master's Degree (MBA) in Business Administration
London Business School - London, UK
Bachelor's Degree in Global Studies
University of California, Santa Barbara - Santa Barbara, CA
Certifications
Professional Scrum Master Level I (PSM I)
Scrum.org
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Tools
Jira, Trello, Looker, Tableau, Confluence, Asana, Financial Data
Platforms
Monday.com, Mixpanel
Paradigms
Agile, Agile Project Management, Change Management, Scrum, User Testing, Augmented Reality (AR), Gamification, Agile Workflow
Industry Expertise
Education Technology (Edtech)
Other
Project Management, Digital Transformation, Process Flows, Key Performance Indicators (KPIs), Dashboard Design, Product Mapping, Sprints, Business Operations, Project Lifecycle, Business Transformation, Program Management, Business Process Optimization, Innovation, Startups, Product Development, Data-driven Decision-making, Ideation Workshops, Workshop Facilitation, Product Strategy Consultant, Innovation Strategy, Minimum Viable Product (MVP), Product Growth, Conceptualization, Ideation, Project Planning, Backlog Management, Product Owner, Mandarin, Miro, IT Projects, Product Requirements Documentation (PRD), Data Quality Analysis, Vendor Management, A/B Testing, Go-to-market Plans, User Metrics, Consulting, Partnerships, Product Management, Product Roadmaps, Business Optimization, Business Intelligence (BI), Operations Management, Growth Strategy, Strategy, Strategic Planning & Execution, User Feedback, Dynamic Pricing, Pricing Strategy, Data Analytics, Program Evaluation, Product Enhancement, User Experience (UX), User Stories, User Personas, User Research, Edtech Design, WordPress, Waterfall Methodology, Go-to-market Strategy, Market Research, Competitive Analysis, Pitch Decks, Data Analysis, Business Analysis, Documentation, Product Discovery, Business Advisory, Product Strategy, Business Planning, Customer Retention, Mobile Applications, Quality Assurance (QA), Wireframing, Customer Success, Customer Insights, Product Licensing, Waterfall Delivery, Net Promoter Score (NPS), Artificial Intelligence (AI), Objectives & Key Results (OKRs), Feature Roadmaps, Revenue Strategy, Product Launch, Manufacturing, Training & Training Content Development, Software Implementation, Competition Research, Target Market Strategy, Product Coach, MVP Design, Website Redesign, E-learning
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