Lise Slimane

While developing Captiz, a translation marketplace, I realized that we needed a collaborative tool for translation, proof-reading, and quality control. I designed the mock-up, basic product specs, and set the initial priorities to create the technology. As a solo founder, I went on a quest to find a technical team (a co-founder and a lead developer) and funding, which resulted in a $60,000 grant to develop the product. We made the tool Open Source through an AGPL 3.0 license.

Captiz was a subtitling marketplace specialized in fast project turn-over (24 to 48 hours). This speed was three to five times faster than traditional localization agencies and was enabled with an uber-like system. Translation freelancers were vetted beforehand, received a notification when a gig was available and worked entirely on our subtitling editor online. As the CEO and co-founder, I was responsible for the product vision and strategy, business development, and partnerships. In our best year, we generated multiple six figures in revenues (USD$) and had 700 vendors within our database. Captiz was acquired and the product re-purposed by media group Lylo in 2017.

Created a digital marketing funnel to attract leads and clients for an online school.

The acquisition pipeline worked as follows:
- Content gained visibility by the ideal audience through SEO, social media (Pinterest, Linkedin, Instagram, and Facebook).
- Leads were invited to download an incentive (lead magnet) in exchange for an email.
- Leads were nurtured through the mailing list.
- The conversion rate was an approximate 5% from the mailing to the purchase of a 1:1 program or online course.