Sharan Jammanahalli Mahesh
Verified Expert in Product Management
Product Manager
Sharan is a senior product management professional with global leadership experience in product management, strategy, and data analytics. Passionate about enabling people to overcome obstacles, he approaches problems with an entrepreneurial spirit, has shipped multiple products from ideation, and has scaled to multi-million dollars in revenue. Sharan's specialties include eCommerce, fintech, agritech, travel-tech, product strategy, and leading geographically dispersed cross-functional teams.
Expertise
Work Experience
Senior Product Manager – Technical
Amazon.com
- Led the launch and adoption of a reinforcement learning-based machine learning model to predict the long-term impact of any new feature or customer experiences based on 4-5 weeks of experiment data.
- Collaborated with a team of economists and data scientists to create a causal inference-based ML model to understand the impact of advertisements on shoppers' engagement and Amazon's long-term financial metrics.
- Led the development and integration of a personalization model into the ads auction system, enhancing customer satisfaction and revenue.
- Collaborated with economists and data scientists to integrate ad contribution into marketing attribution models for improved optimization and bidding.
- Created a holistic shopper engagement metric to understand the impact of new feature enhancements on shopper experience and allow product teams to make an informed tradeoff decision between shopper experience and revenue.
Senior Product Manager
AirAsia Group Berhad
- Launched Asia’s first unlimited flight pass product from ideation and scaled it to over $30 million in revenue within the first six months of launch.
- Spearheaded creating a design system and COSMOS platform, which enabled us to build micro front-end applications in minutes, improved performance, helped standardize design across AirAsia, and reduced development efforts by over 40%.
- Conducted in-depth market analysis and user research and pitched a compelling corporate travel product plan to the C-level executives, resulting in the creation of a new business vertical with a potential revenue opportunity of $10 million.
- Led the homepage revamp, resulting in an improvement of over 1.5% in the conversion funnel.
- Ideated and led social commerce initiative in the beauty category, resulting in over 15% improvement in sales volume of beauty products.
- Developed product, market entry, and pricing strategy and created product roadmap and business model for the corporate travel and deals product.
- Managed a scrum team of over eight developers. Coordinated with stakeholders from commercial, marketing, legal, customer service, software engineering, and design teams to ensure timely delivery of the product.
- Worked closely with the data team to implement personalization initiatives in AirAsia, resulting in over 8% improvement in engagement and 3% improvement in conversion.
Data Product Manager
AirAsia Group Berhad
- Implemented a fraud detection system to help to identify fraudulent transactions with more than 80% accuracy.
- Spearheaded the initiative to better manage fly-through passengers by identifying passengers at risk, thereby taking preventive measures, resulting in about a 30% reduction in passengers missing connecting flights.
- Identified a potential revenue opportunity of about seven million dollars by better utilization of data.
- Identified an additional revenue opportunity of around MYR 30 million by analyzing the no-show passenger trend.
Academic Consultant
Del Monte Foods
- Interviewed stakeholders from multiple departments to understand the current processes and pain points.
- Improved the efficiency in the supply chain. I analyzed the existing supply chain processes and developed an optimization tool using mixed-integer linear programming the product allocated, resulting in cost savings of around 1.5%.
- Delivered an impactful project within three months, resulting in savings of about $300,000 per annum with no additional investment needed.
General Manager
Siddeshwara Coffee Estate
- Spearheaded a turnaround plan and secured critical capital to revive 60-acre coffee and black pepper plantation.
- Pioneered an operation strategy that reduced variable revenue due to the high and low yield crop cycle by around 30%.
- Restructured the compensation for some tasks, which increased the labor productivity by 35%.
- Acted as an active member of the regional coffee association, motivating many smallholder farmers to be part of the association. This resulted in increasing the membership base by around 15%.
Co-founder
Trackward
- Ideated and conducted market research resulting in the creation of a business plan.
- Led product and business development to devise client-focused product strategy; gathered customer feedback to guide product improvements.
- Created the business model and pricing and devised a go-to-market strategy.
Data Analyst
Tata Consultancy Services
- Delivered IT services, solutions, and consultation for a major insurance client based in North America.
- Designed and implemented a data warehouse and reporting system for a major insurance client and a leading telecom company.
- Automated a key redundant process that saved 300 hours of work per year.
- Conducted training and onboarding of 15 recruits by helping them understand the end-to-end IT system, which also helped them work more efficiently.
Project History
AirAsia Homepage Revamp
http://www.airasia.comLed the revamp of AirAsia homepage, resulting in over 1.5% improvement in the conversion funnel.
Education
Master's Degree in Management Studies
MIT Sloan School of Management - Cambridge, Massachusetts, United States
Master's Degreee in Business Administration (MBA)
Asia School of Business in Collaboration with MIT Sloan School of Management - Kuala Lumpur, Malaysia
Bachelor's Degree in Electronics and Communication Engineering
Visvesvaraya Technological University - Bengaluru, India
Certifications
Introduction to Blockchain Technologies
INSEAD
Spring Immersion Program – Technological Innovation and Entrepreneurship
Massachusetts Institute of Technology
Skills
Tools
Jira, Confluence, Slack, Trello, Tableau, Google Data Studio, Asana, MATLAB, Informatica PowerCenter, ETL, Informatica ETL, IBM Cognos
Paradigms
Agile, Scrum, Agile Project Management, Agile Product Management, Kanban, Requirements Analysis, Conversion Rate Optimization (CRO), User Testing, Data Science, Pay-per-Click (PPC), Sustainable Business Management
Platforms
Blockchain, Blockchain Platforms, ProductPlan, Shopify
Other
Analytics, Business, SQL, Project Management, Strategy, Product Management, Stakeholder Management, Customer Research, Ideation, Minimum Viable Product (MVP), PDF, Technical Product Management, User Research, Web Development, Business Strategy, CEO, Product Strategy, New Product Development, Roadmaps, Voice of the Customer (VoC), MVP Design, Data Management, Product Owner, eCommerce, Digital Advertising, Product Delivery, Product Discovery, Product Vision, Discovery Workshops, Market Fit, User Experience (UX), Project Planning, Web Project Management, Product Launch, Web Content, Sprint Planning, User Stories, Requirements, Feature Backlog Prioritization, Dashboards, Conceptualization, Pitch Decks, Travel & Leisure, App Product Management, Subscriptions, AI Design, Mobile Applications, Monetization, Web App Development, Web Application Architecture, Digital Product Management, Coaching, Project Timelines, Quality Assurance (QA), Data Analytics, Data Reporting, Split Testing, A/B Testing, Best Practices, Qualitative Research, Product Ownership, Content Management Systems (CMS), Software Architecture, Data Analysis, Consumer Technology, Data Warehousing, Project Consultancy, ROI, New Product Business Cases, Statistics, Entrepreneurship, Pricing, Pricing Models, Leadership, Growth, Growth Hacking, Intrapreneurship, Team Management, Ideation Workshops, Fintech, Artificial Intelligence (AI), Machine Learning, Workflow, Product Sourcing, Search Engine Optimization (SEO), Social Media Campaigns, Social Media Management, Amazon SEO, Market Research, Startups, Product Design, Content Writing, Business to Business (B2B), Chatbots, Mockups, Retail & Wholesale, Mentorship, Budgeting, Data Migration, Team Leadership, Generative Pre-trained Transformers (GPT), Competition Research, Travel, APIs, Teams, C, C++, Very-large-scale Integration (VLSI), Operations, Marketing, Organizational Leadership, Marketing Mix, Finance, Corporate Finance, Business Cases, System Dynamics, Product Growth, Data, Python, Business Development, Client Relations, Customer Support, Supply Chain, Human Resources (HR), Waterfall Methodology, Optimization, Asset Tokenization, Web3.js, Marketing Analytics, Decentralized Finance (DeFi), Cryptocurrency, Blockchain & Cryptocurrency, Stakeholder Analysis, New Products, Product Roadmaps, Copywriting, Healthcare IT, Electronic Health Records (EHR), Software as a Service (SaaS), Cryptocurrency Wallets
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