Sofi Newsham, Product Manager in London, United Kingdom
Sofi Newsham

Product Manager in London, United Kingdom

Member since October 26, 2018
Over the past seven years working with startups, companies that have achieved significant growth, and large institutions, Sofi has demonstrated a motivational leadership style. Having worked across industries such as fintech, social, eCommerce, fitness, and mobile, she has led multiple agile and waterfall teams that have increased profit considerably in companies in under six months.
Sofi is now available for hire

Project Highlights

  • Built a functioning app ready to ship in eight months. Hired and managed a cross-functional team. Implemented Agile process.


  • Atlassian Suite
  • Banking & Finance
  • Certified Scrum Product Owner
  • Kanban
  • Lean Startups
  • Mobile Apps
  • Product Strategy
  • Scrum Product Owner


Select Certifications


  • Founder

    2019 - PRESENT
    • Worked with Toptal and direct clients to perfect their product strategy, go to market plans, improve conversions, and understand their users.
  • Senior Product/Programme Manager

    2018 - 2019
    Just Eat Plc
    • Determined strategic product vision and priorities for a feature area, and shaping future product direction.
    • Supported the go-to-market strategy with good communication of customer requirements and timelines to stakeholders.
    • Gathered data from multiple sources (customer, market analysis, sales, and revenue, etc.) to drive solutions to business problems.
    • Managed the performance and professional development of a team of product managers and business analysts.
    • Created and managed technical roadmaps that are used across the whole business to drive international expansion.
    • Managed stakeholder relationship (up to CEO level) to ensure that expectations and removal of barriers that would otherwise impede future success.
  • Senior Product and Programme Manager

    2018 - 2018
    • Developed the digital channel strategy across the company.
    • Improved the existing product while creating the new digital offering.
    • Managed the digital portfolio globally.
    • Managed market research efforts.
    • Defined the customer experience for new markets.
    • Prioritized partner digital requirements against resource.
    • Reduced errors by 50% to bring in line with industry standard.
    • Increased profit by 35%.
    • Launched into new markets.
  • Head of Operations and Product

    2017 - 2018
    HM Mobile Technology
    • Developed the concept and creating a brand new product from scratch.
    • Created the corporate strategy to maximize the chance of success in the market.
    • Developed the financial model of future budget, revenue, and return on investment.
    • Communicated progress to non-technical stakeholders.
    • Built a functioning app ready to ship in 8 months.
    • Hired and managed a cross-functional team.
    • Implemented Agile within new team.
  • Continuous Improvements

    2016 - 2017
    World First
    • Served as the key point of contact with stakeholders to prioritize projects.
    • Managed business change projects.
    • Completed value stream and process mapping.
    • Assessed risk of compliance and regulation impact on projects.
    • Worked closely with developers during the full IT project lifecycle.
    • Handled team reporting for board pack.
    • Assigned projects to the team after assessing risk and benefit.
    • Coordinated the team transition from Business Change to Continuous Improvement.
    • Led international efficiencies projects.
    • Joint-led JML project; redesigned process and wrote policy documentation.
    • Identified savings of over £1,000,000 in my first quarter.
  • Product Marketing Manager

    2015 - 2016
    • Managed and delivered projects.
    • Communicated with management, technical, and creative teams.
    • Analyzed data (advanced Excel skills).
    • Managed internal teams and outsourcing.
    • Reported directly to C-Level.
    • Set and monitoring sales/revenue KPIs.
    • Used JIRA to plan and execute sprints.
    • Wrote and gave public talks on company culture and happiness for productivity.
    • Served in a central role in new product launch.
    • Inspired and directed company culture.
    • Presented to large corporations.
  • Head of Digital

    2014 - 2015
    • Coordinated independent and partner events.
    • Ran team and project meetings.
    • Organized team responsibilities and objectives.
    • Oversaw hiring and managed staff.
    • Delivered financial reporting.
    • Created the London marketing strategy.
    • Oversaw implementation of marketing plan.

Project History

  • Head of Operations and Product
    Built a functioning app ready to ship in eight months. Hired and managed a cross-functional team. Implemented Agile process.

    Key tasks:
    - Lead Product/Project Manager
    - Developing the concept and creating a brand new product from scratch
    - Creating corporate strategy to maximise chance of success in market
    - Financial modelling of future budget, revenue and return on investment
    - Communicating progress to non technical stakeholders


  • Bachelor's degree in Economics with International Politics
    2011 - 2014
    Aberystwyth University - Aberystwyth, Wales


  • Lean Six Sigma Black Belt
    APRIL 2017 - PRESENT
    IASSC - International Association for Six Sigma Certification
  • PRINCE2 Practitioner
    The Knowledge Academy

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