Vikas Sridhar, Product Manager in Toronto, ON, Canada
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Vikas Sridhar

Verified Expert  in Product Management

Product Manager

Toronto, ON, Canada
Toptal Member Since
July 26, 2019

For the past several years, Vikas has worked with cutting-edge technology in fields of healthcare, ride-hailing, bike-sharing, and eCommerce. He was previously employed with Philips Healthcare as a software engineer and has worked at Ola Cabs, India's biggest ride-hailing platform, as a product manager. Vikas also has an academic background in engineering and management from NIT Surathkal and XLRI Jamshedpur.

Project Highlights

Ola Loyalty | Ola Cabs
Implemented product features and took pricing decisions for a program with 200,000+ subs—brought a swing of +200% in P&L/sub.
Ola Pedal | Ola Cabs
Led eight teams with 40+ stakeholders to launch a public bike-sharing program on college campuses for 10,000+ students.
Ola Corporate | Ola Cabs
Defined and implemented a product strategy; built a billing-&-payment collection system with revenues of $30+ million/year.


Work Experience

Freelance Product Manager

2019 - PRESENT
Plexus Technology
  • Conducted market research to define user stories for mapping and communications platform used at live event locations.
  • Established a proof-of-concept through an MVP product by designing the user flows, wireframes, and mockups to describe the user journey.
  • Drafted specifications for API platform to enable messaging and location sharing.
  • Designed app flows for communication and location sharing for Android and iOS apps.
  • Defined the product roadmap by creating a plan for the implementation and rollout.

Freelance Product and Strategy Consultant

2019 - PRESENT
Meru Cabs
  • Created the business proposal for a new category launch; designed the business plan and the go-to-market strategy.
  • Established the sales process flows and the CRM implementation for the organization.
  • Defined the product and marketing mix and created rollout plans for the new category launch.

Freelance Product Manager

2019 - 2019
  • Analyzed the process and product flows; charted process and data flow diagrams, and data dictionary.
  • Conducted interviews to understand the existing onboarding flows; provided recommendations to optimize conversions.
  • Identified major bottlenecks in the current process; recommended product and process solutions.
  • Defined KPIs and product metrics; also defined the framework for instrumentation of product flows.
  • Performed an analysis of the existing CRM system; provided recommendations on tools, process, and schema.

Product Manager, Ola Loyalty

2018 - 2018
Ola Cabs
  • Developed product features, took pricing decisions, and managed P&L for a program with 200,000+ subscribers.
  • Implemented fair usage policy and lowered prices with a swing of +200% in P&L/subscription for the same user base.
  • Built a localization platform for Ola apps to support languages for international launches.
  • Maintained the website and Ola Lite mobile app; launched Ola Lite in Hindi for 100,000+ weekly active users.
  • Defined KPIs and metrics, executed OKRs, and maintained the product roadmap.

Product Manager, Ola Pedal

2017 - 2018
Ola Cabs
  • Defined use cases through user research and conducted a public bike-sharing pilot to establish the business case.
  • Designed a product flow based on user stories; built components that included an inventory management system, app booking and ride user experience, and support flow for issue redressal.
  • Collaborated with eight different teams with 40+ stakeholders from design, business, and engineering.
  • Drove collaborative discussions with third-party vendors to integrate a smart-lock solution with internal systems.
  • Designed a launch plan with a product release for college campuses with 10,000+ students.

Program and Product Manager, Ola Corporate

2016 - 2017
Ola Cabs
  • Defined the product strategy and product roadmap and was responsible for the product life cycle at Ola Corporate.
  • Built and automated the postpaid billing and collections solutions; opened up an $18 million/year segment and contributes 60% of revenues.
  • Created an invoicing system for GST collaborating with tax, finance, and legal to produce 20,000+ invoices every billing cycle.
  • Built an API developer platform with documentation—which opened up a potential $500,000/day segment—and assisted in the technical integration of Ola Corporate APIs with partners and clients.
  • Created a CRM system for sales to manage 3,000+ active accounts with 30+ account managers; built an automated system to track sales metrics— which reduced the presentation creation time from six hours to ten minutes.
  • Assisted the sales team with sales pitches and creatives as well as sales prospects with RFP inquiries.

Corporate Finance

2015 - 2015
Samsung Research Institute
  • Identified gaps in the sample management policy of SRI-B with 20,000+ samples as an intern with the asset management team.
  • Employed qualitative and quantitative statistical techniques to analyze responses to interview responses.
  • Provided recommendations based on the analysis and a possible future roadmap to redesign the process.

Senior Software Engineer

2011 - 2014
Philips Healthcare
  • Built a reconstruction platform to help research scientists across the world develop MRI algorithms.
  • Implemented a SENSE algorithm to lower the MRI scan and image reconstruction time by a factor of eight.
  • Implemented MRI reconstruction algorithms in the image space and Fourier space.
  • Built a mDixon node to separate water and fat images post MRI scans.
  • Developed UI used to perform MRI scans and view MRI images.

Sofware Engineer

2010 - 2010
  • Was chosen as one of ten—out of 180 eligible students—for a prestigious IBM internship at India Software Labs.
  • Built and delivered the only completely indigenously built component at ISL: Performance Advisor.
  • Used SAX and DOM XML parsers to interpret performance data and Apache Tomcat to create reports.

Risk Management Team

2009 - 2009
  • Reviewed and updated the information systems security policies as an intern in the risk management team.
  • Helped develop the business continuity plan.
  • Performed a risk assessment and worked with the operations team to identify and evaluate risks that pertained to their domains.

Ola Loyalty | Ola Cabs

Implemented product features and took pricing decisions for a program with 200,000+ subs—brought a swing of +200% in P&L/sub.

Ola Loyalty Program at Ola Cabs refers to subscription-based offerings such as Ola Pass and Ola Select.

For Ola Loyalty program, I acted as the product manager and was in charge of improving the P&L state of the program by operating product and pricing levers.

Ola Pedal | Ola Cabs

Led eight teams with 40+ stakeholders to launch a public bike-sharing program on college campuses for 10,000+ students.

Ola Pedal allows users to rent bicycles on Indian campuses through the Ola mobile app.

As the product manager, I led the launch of this program. It involved running the pilot and establishing the business case with the MVP and subsequently using our learnings to build a full-fledged program all the while leading a team of 40+ members.

Ola Corporate | Ola Cabs

Defined and implemented a product strategy; built a billing-&-payment collection system with revenues of $30+ million/year.

Built by Ola Cabs, Ola Corporate is a cloud-based SaaS solution to manage employee travel.

I was responsible for defining and implementing the product and business strategy, which helped grow the customer base and revenue over tenfold.

Recon 2.0 | Philips

Built and launched a platform used by MRI research scientists across the world.

Recon 2.0 is a platform built by Philips to support cross-platform MRI reconstruction algorithm development.

I built the platform and implemented MRI reconstruction algorithms used by scientists across the world, including geometry correction, SENSE, Dixon water-fat separation, FELIX, Shutter, and more.

The VP commended me for my excellent contributions to the project.
2014 - 2016

Master's Degree in Business Administration

XLRI | Xavier School of Management - Jamshedpur, India

2007 - 2011

Bachelor's Degree in Information Technology

National Institute of Technology, Karnataka - Surathkal, India


Project Management Professional (PMP)

Project Management Institute (PMI)


Google Analytics

Industry Expertise

Transportation & Shipping, Healthcare, Education Technology (Edtech)


Agile Product Management, Design Thinking, Data Science


Product Ownership, New Product Development, eCommerce, Product Management, Product Strategy, Product Development, Subscriptions, Market Research, Mobile Apps, Web

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