Anna Zakoyan, Project Manager in Yerevan, Armenia
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Anna Zakoyan

Verified Expert  in Project Management

Project Manager

Location
Yerevan, Armenia
Toptal Member Since
June 29, 2021

Anna is an agile coach, senior scrum master, trainer, and consultant with 16 years of experience in project and team management. She has helped 50+ companies transform how teams collaborate and how work gets done. These include SGS Digicomply, Krisp, Ucraft, HSBC, Ameriabank, and Joomag. Anna's extensive industry experience is backed by CSP-SM, CAL-1, CSM, A-CSM, and PSM certifications and a master's degree in international relations. She loves collaborating and cultivating an Agile mindset.

Project Highlights

Agile Transformation for Ucraft.com
Teams are confident and in the performing stage, roles and goals are clear and aligned, sprint goal completion improved from 30% to 95%, there's a powerful leadership team, key objectives are set, and there's constant learning and growth.
Agile Adoption in C-labs Digicomply SA (SGS)
Led and cultivated a high sense of responsibility, ownership, and desire to go the extra mile; completion of sprint goals; collaborative backlog management; full knowledge of Agile, Scrum, and Lean; and a solid automation framework.
Strategic Delivery & Process Improvement at TokenWin
Led strategic alignment, managed projects, and improved processes. I was pivotal in launching the MVP in four months, demonstrating her results-driven approach.

Expertise

Work Experience

Independent Agile Coach and Consultant, Transformation | Founder

2016 - PRESENT
PrimeProjekt
  • Worked with 40+ companies to integrate agile and scrum, consult on best practices, improve team collaboration, and transform processes and product development flows.
  • Coached and helped 100+ teams to move up the agile ladder.
  • Trained and mentored 3,000+ individuals in agile essentials and proficiency, scrum master and product owner roles, and preparation for PSM1 courses.

Agile Coach for IT Department

2023 - 2023
ACBA-Credit Agricole Bank
  • Collaborated with the IT department to align with business goals by reviewing value streams, involving business unit owners in strategic alignment, and establishing PI cycles.
  • Helped to restructure the functional teams into product, platform, and service units with designated leaders and architects.
  • Partnered with product owners, scrum masters, tech leads, and teams to establish team foundations, implement suitable frameworks (Scrum, Kanban), and streamline delivery and product roadmap/backlog initiatives.
  • Established clear team goals and ways to measure them. I also defined the metrics we would like to collect to measure team performance. I set up transparent and effective work processes, providing a healthy amount of autonomy.
  • Engaged with the HR team to define performance metrics and devise a performance management strategy.

Agile Transformation Coach

2020 - 2023
Ucraft
  • Coached, trained, and mentored scrum masters in their growth paths and daily activities.
  • Coached, trained, and mentored product owners and product teams to reach product goals on three different products.
  • Coached executives and leadership teams to adopt the agile mindset and business agility model.
  • Mentored development teams in their Scrum frameworks.
  • Collaborated with the HR team on setting OKRs and conducting performance evaluations.
  • Ran scrum of scrums and organizational-level retrospectives and facilitated milestone discussions.
  • Advised on best practices for Jira setups, add-ons, and other collaboration tools.

Agile Project Management and Scrum Master Courses Trainer

2017 - 2021
Business Development Group
  • Ran 50+ Agile Project Management Essentials courses with a 97% trainee satisfaction rate and 70% of attendees finding appropriate jobs or being promoted after attending.
  • Ran 40+ Preparation for PSM1 courses with a 95% trainee satisfaction rate.
  • Provided complimentary consulting and mentoring for the most enthusiastic trainees in their Agile journey.

Agile Coach and Armenia Team Manager

2016 - 2020
C-Labs Digicomply
  • Implemented the Scrum framework for a distributed and multinational Dow 30 company.
  • Set up all workflows, working agreements, best practices, and project management and collaboration tools to help teams increase their effectiveness and performance.
  • Applied many Lean principles and metrics in the product development area to create transparent continuous delivery on that level.
  • Formed feature-based teams, each with a dedicated scrum master whom I assigned and coached.
  • Hired QA specialists, increased product quality, and filled gaps: optimized the workflows and collaboration with developers; defined what done means from a QA perspective; and how to deal with stories, defects, changes, and improvements.
  • Managed the Armenia team, consisting of six QAs, two scrum masters, one product owner, and three developers.

Senior Scrum Master

2017 - 2019
Joomag, Inc.
  • Served as a senior scrum master for multiple teams: three product development, HR, marketing, and customer success. Developers were already using Scrum, but they were still in the storming phase. I led them to the performing phase.
  • Collaborated with senior executives and product leadership to define product goals, roadmaps, project plans, and growth plans.
  • Coached, trained, and mentored everyone within the organization on Agile adoption and continuous improvement.
  • Created, from scratch, business processes for each type of product request across multiple teams and projects.
  • Created project management tools, such as documentation templates, wiki spaces, collaboration environments, and workflows, and acted as the Jira and Confluence administrator.
  • Facilitated all team and company-level events related to Agile and Scrum.

Agile Project Manager | Scrum Master

2015 - 2016
Fiuze, Inc.
  • Managed dailysale.com, a Magento-based eCommerce store with 100,000+ users.
  • Integrated the Scrum framework within the development team and acted as a scrum master for them.
  • Acted as an intermediary between the client and the development team, making sure that all deliverables were valuable, transparent, usable, and as agreed.
  • Set up workflow processes, iterations, and all the necessary project management and collaboration environments.
  • Managed the full product lifecycle, workflow processes, organization, and team efficiency improvements. Analyzed performance and calculated budgets.

Agile Project Manager

2014 - 2016
Myraid Advertising
  • Managed successful launches of the following .com products: totalgarciniadiscount, buytotalgarcinia, gettotolgarciniacambogia, gettotalslims, and getx-lean.
  • Developed business strategies, project plans, and budget calculations.
  • Integrated Agile principles into the team's daily workflow, increased team capacity with freelancers as needed, and monitored team performance and goal achievements.

Agile/Scrum Consultant | Process Coach

2013 - 2014
SocialObjects
  • Introduced and integrated Scrum and Kanban frameworks in the company.
  • Led web and mobile projects as a scrum master and scrum consultant; collaborated with product owners, the CEO, and customers; and assisted in hiring product owners and a scrum master to replace me.
  • Managed teams, including education and recruitment; settled correct workflows and work culture; and organized training sessions and presentations.

Scrum Master | Project Manager

2010 - 2013
Plexonic
  • Organized and managed all the gaming projects, including our own and those we did for partners, using lean thinking and scrum.
  • Took care of the team's inner discipline, morale, performance, and relationships.
  • Established the company's HR management and people operations.
  • Managed the company's international relations with acting partners, possible partners, and market players.
  • Created business plans and presentations and conducted research for pitches to possible investors and partners.

Customer Care Manager | Project Manager

2008 - 2010
Armenian Datacom Company
  • Organized and managed operations of the two divisions of the customer care center—B2B and B2C.
  • Created and implemented projects related to the CRM system, commercial policies and procedures regarding selling methods, resolving problems, and ensuring the maintenance of good company relations with customers.
  • Recruited and organized training sessions for customer care specialists.

Telesales Team Lead, Key Accounts Department

2005 - 2008
Beeline
  • Progressed from being the assistant to the key accounts department head to a telesales specialist and then received a promotion to a team lead role.
  • Managed the group of telesales specialists working with new and potential clients. Trained and mentored them on customer support best approaches, customer collaboration and negotiation skills, and conflict resolution.
  • Managed and delivered different projects within the division based on PMP standards related to internal tools, procedures, and customer requests.

Agile Transformation for Ucraft.com

http://www.ucraft.com

Teams are confident and in the performing stage, roles and goals are clear and aligned, sprint goal completion improved from 30% to 95%, there's a powerful leadership team, key objectives are set, and there's constant learning and growth.

After conducting a core analysis of the status quo through assessments and coaching sessions at the team and management levels, I identified the team's five dysfunctions, lack of Agile knowledge, and lack of consistency.

Based on these findings, I led the creation of an impediments and improvement plan, an Agile leadership team was formed, and actions were assigned. Agile knowledge increased through a series of Agile training sessions and workshops.

The practical Scrum framework was established from scratch. By working closely with scrum masters, product owners, and the development team, and using different models to work with change and human social experience, I switched their focus from mechanical Scrum to core Agile and Scrum values.

Simultaneously, I conducted coaching sessions with the Agile leadership team and senior management to unleash their potential, understand business agility, see the context, and step on a true leadership road.

Product roadmaps and milestones were clearly defined, and the team learned to focus on a value-driven approach. Architecture, QA automation, XP practices, and documentation became some of the key objectives for the teams. OKRs and performance review systems were established.

Agile Adoption in C-labs Digicomply SA (SGS)

http://www.digicomply.com

Led and cultivated a high sense of responsibility, ownership, and desire to go the extra mile; completion of sprint goals; collaborative backlog management; full knowledge of Agile, Scrum, and Lean; and a solid automation framework.

We started with implementing a Scrum framework for fully remote team collaboration and product development. As the work progressed and the development teams started norming and understanding the core values and principles, many Lean principles were also applied to product development to create transparent continuous delivery on that level.

Teams began to focus throughout the day on cycle time, work capacity, work predictability, team ownership of the product and goals, dealing with dependencies and priorities, accomplishments, and growth. Feature-based teams were formed, each with a dedicated scrum master whom I assigned and coached.

Later, we integrated a QA team to fill the gaps in these areas: optimized the workflows and collaboration with developers; defined what done meant from a QA perspective; and determined what tools to use and how to deal with stories, defects, changes, and improvements. A whole automation framework was written using Selenium to focus on automated tests.

Strategic Delivery & Process Improvement at TokenWin

https://tokenwin.com/

Led strategic alignment, managed projects, and improved processes. I was pivotal in launching the MVP in four months, demonstrating her results-driven approach.

• Strategic leadership: Aligned organizational goals with strategies, collaborating with executives.
• Project and program management: Oversaw projects, ensuring alignment with objectives using Agile and Lean methodologies.
• Process optimization: Enhanced workflows for efficiency.
• Resource allocation: Managed resources for optimal utilization.
• Performance metrics: Defined metrics and provided data-driven insights.
• Continuous improvement: Implemented best practices for ongoing enhancement.
• Organizational effectiveness: Collaborated with HR to refine strategies.
• Cross-functional collaboration: Fostered collaboration and prepared progress dashboards.
• Risk management: Identified and mitigated risks proactively.
• Mentorship and training: Provided Agile and Lean training, fostering skill development.

Agile Adoption in BREAK.Media Solutions GmbH

Partnered with BREAK since 2017 to implement the Scrum framework, including roles, events, artifacts, and appropriate tools. The team's dysfunctions were eliminated through observation, coaching, mentoring, and consulting on a day-to-day basis.

BREAK Media is a loyal client, and I am happy to be working with them for so many years.

After a year of work, the company saw these results:
• 25% progress in the speed of delivery by working with dependencies and changing priorities.
• 70% project visibility and transparency.
• 90% in Agile and Scrum knowledge, values, and practices.
2009 - 2009

Certification in Business Administration

Wirtschaftsuniversität Wien - Vienna, Austria

2002 - 2007

Master's Degree in International Relations

Yerevan State University - Yerevan, Armenia

2001 - 2002

Progress Toward Degree in International Relations

Sofia University St. Kliment Ohridski - Sofia, Bulgaria

MAY 2022 - PRESENT

Agile Leadership by Arie Van Bennekum (Co-creator of Agile Manifesto)

https://www.creo.am/

OCTOBER 2021 - PRESENT

Agile Masterclass by Arie Van Bennekum (Co-creator of Agile Manifesto)

https://www.creo.am/

SEPTEMBER 2021 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

FEBRUARY 2021 - FEBRUARY 2025

Certified Scrum Professional (CSP)

Scrum Alliance

AUGUST 2020 - PRESENT

Certified Agile Leadership I (CAL I)

Scrum Alliance

DECEMBER 2019 - FEBRUARY 2023

Advanced Certified Scrum Master (A-CSM)

Scrum Alliance

MARCH 2019 - PRESENT

Professional Scrum Master Level I (PSM I)

Scrum.org

MAY 2018 - FEBRUARY 2023

Certified ScrumMaster (CSM)

Scrum Alliance

Tools

Trello, Slack, Zoom, Skype, Jira, Confluence, Miro, Asana, Microsoft Power BI

Paradigms

Agile Leadership, Change Management, Scrum, Agile, Agile Project Management, Lean, Kanban, Key Performance Metrics, Agile Software Development, Waterfall Delivery, Organizational Change Management (OCM), Agile Product Management

Platforms

Monday.com, Magento

Other

Google Meet, Project Management, Analysis, Strategic Planning, Scrum Coaching, Training, Facilitation, Scrum Master, Team Management, Workshops, Project Planning, Scrumban, Product Lifecycle Management (PLM), Continuous Improvement, Team Building, Time Management, Process Improvement, Agile Product Delivery, Certified ScrumMaster (CSM), Certified Scrum Professional, Relationship Management, Adaptive Planning, Business Plan Consulting, Remote Team Leadership, Google Drive, Business Process Improvement (BPI), Project Delivery, Agile Coaching, Jira Administrator, Consulting, Team Mentoring, Agile Sprints, Cross-functional Team Leadership, Workflow, Hybrid Frameworks, Teamwork, Backlog Grooming, Sprint Planning, ClickUp, Organizational Behavior (OB), Budgeting, Agile Transformation, Objectives & Key Results (OKRs), Agile Scaling Frameworks, Business Agility, Executive Coaching, Business Process Modeling, Performance Evaluation, Program Management, Reporting, Backlog Management, Risk Management, Structure & Organizational Design, Forecasting, Human Resources (HR), Microsoft Office, Russian-English Translation, Scheduling, Web, Quality Management, Leadership Development, Management Consulting, Mentorship & Coaching, Executive Consulting, Agile Program Management, Product Roadmaps, Cross-functional Collaboration, Stakeholder Management, Waterfall Methodology, Websites, Value Stream Mapping, Organizational Design, Feature Backlog Prioritization, Metrics, Culture Development, Organizational Structure, Cynefin, Lean Startups, Business Development, Customer Success, BambooHR, Extreme Programming, Operations, Interactive Voice Response (IVR), Customer Support, Customer Relationship Management (CRM), SaaS, Lean Portfolio Management, Software Development Lifecycle (SDLC), Digital Transformation, Product Management, Web Marketing, eCommerce, Web Content, 2D Games, Telecom Equipment & Solutions, Marketing, Content Writing, Creative Briefs, Mobile Banking, Online Banking, Content Creation, Creative Advertising, SaaS Product Management, PI Planning, Value Creation, Finance, Scaled Agile Framework (SAFe), Spotify, Discovery Workshops, Leadership, Inter-departmental Alignment, Process Flows, Process Optimization, Resource Allocation, Minimum Viable Product (MVP), Team Leadership, Goal Management, Product Owner, Incident Management, Release Management

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