Ahsan is available for hire
Hire AhsanAhsan Siddique
Verified Expert in Engineering
Salesforce Developer
Dubai, United Arab Emirates
Toptal member since November 15, 2021
Bio
Ahsan has been developing web applications using different technologies for the last eight years. He is a Certified Salesforce B2C Commerce Developer and architect who has built and supported global SFCC applications. He is also a full-stack Shopify developer skilled in Liquid, JavaScript, and API integrations. Ahsan excels at leading teams, designing scalable solutions, and delivering projects that exceed client expectations.
Portfolio
Aiva Creative (Private) Limited
Salesforce, Salesforce Commerce Cloud, Storefront Reference Architecture (SFRA)...
Tryzens
Salesforce, Salesforce Commerce Cloud (SFCC), Demandware, JavaScript, jQuery...
Charles Tombras Advertising, Inc.
Node.js, JavaScript, Salesforce Commerce Cloud (SFCC), HTML, CSS, Jira...
Experience
- JavaScript - 7 years
- Salesforce - 6 years
- Demandware Architecture - 6 years
- Shopify - 5 years
- Salesforce Commerce Cloud (SFCC) - 5 years
- Salesforce API - 5 years
- ISML Templates - 4 years
- Storefront Reference Architecture (SFRA) - 4 years
Availability
Full-time
Preferred Environment
GitHub, SourceTree, Git, Confluence, Visual Studio Code (VS Code), Salesforce, Salesforce API, Salesforce Commerce Cloud (SFCC), Shopify Plus, Custom Shopify Apps
The most amazing...
...projects I've worked on were for L'Occitane, Cartier, Forever21, GUESS, L'Oréal Paris, LVMH, TUMI, Karl Lagerfeld, and Dynamites.
Work Experience
Senior Software Engineer | Technical Lead
2021 - PRESENT
Aiva Creative (Private) Limited
- Led multiple Salesforce B2C Commerce storefront implementations as a senior SFCC developer and tech lead, architecting scalable SFRA-based solutions and reusable integration plugin cartridges for global brands.
- Integrated Adyen, Checkout.com, Braintree, Bolt, Klarna, PayPal and Stripe across both SFCC and Shopify storefronts. Implemented analytics, redesigned storefronts PDP, PLP, and checkout experiences to improve conversion and usability in platforms.
- Developed and certified more than 10 third-party cartridges and Shopify apps, including Stripe, Lionbridge, Harper, Toshi, Checkout.com, Limepay, Ometria, Bloomreach, and Attentive Mobile, ensuring security, scalability, and seamless API integration.
- Built custom Shopify storefronts and themes, implemented Liquid templates, Shopify Scripts, and Checkout UI extensions, and delivered fully responsive, high-performance online stores with advanced app integrations.
- Led cross-functional teams of up to 10 members across SFCC and Shopify projects, overseeing sprint planning, design reviews, task assignments, and code quality, ensuring timely delivery and architectural consistency.
- Collaborated with product owners and clients to gather, estimate, and refine requirements for SFCC and Shopify implementations, aligning business goals with technical feasibility and delivering impactful outcomes.
- Managed backend data jobs and integrations in SFCC and Shopify, exporting order, inventory, and customer feeds to third-party systems including ERPs and OMS platforms, maintaining data accuracy across channels via ESBs like Mulesoft.
Technologies: Salesforce, Salesforce Commerce Cloud, Storefront Reference Architecture (SFRA), SiteGenesis Controllers, OCAPI, SCAPI, JavaScript, jQuery, React, MERN Stack, API Development, HTML, CSS, SCSS, Bootstrap, Jenkins Pipeline, Git, Bitbucket, GitLab, GitLab CI/CD, GitHub, Jira, Confluence, Trello, Cody AI, Shopify Plus, Shopify Customizations, Custom Shopify Apps, Salesforce Order Management, Order Management, MuleSoft, Enterprise Service Bus (ESB), Shopify, Shopify Theme, Liquid
Senior Software Engineer | Technical Lead
2022 - 2024
Tryzens
- Served as a senior SFCC developer and tech lead. Led B2C storefront projects and integration plugin cartridges, refining expertise in Salesforce Commerce Cloud solutions.
- Integrated PayPal and Stripe, implemented GTM, and redesigned PDP and PLP checkout in Orveon. Managed batch jobs exporting feeds to 3rd-party systems.
- Certified third-party cartridges, such as Stripe, Lionbridge, Harper, Toshi, Checkout.com, Limepay, Ometria, Bloomreach, and Attentive Mobile, were also developed and validated.
- Worked as a tech lead, collaborated with customers and product owners, and gathered, estimated, and delivered requirements within my team's scope.
- Led a 10-member team, facilitated task assignments, designed solutions, provided developer guidance, reviewed code, and offered support when needed, ensuring a balanced workload distribution.
Technologies: Salesforce, Salesforce Commerce Cloud (SFCC), Demandware, JavaScript, jQuery, HTML, CSS, Bootstrap, REST, Solution Design, Agile Sprints, GitHub, Bitbucket, Plugins, Jira, Confluence, Payment APIs, Demandware Architecture, Subscription Processing, Front-end, CSS Animations, Visualforce, Certified Salesforce Administrator, Integration, APIs, Shopify, Shopify Customizations, Shopify Theme, Custom Shopify Apps
Salesforce Commerce Cloud Developer | JavaScript and Node.js
2021 - 2022
Charles Tombras Advertising, Inc.
- Added the CyberSource and PayPal payment integrations. Added new features on cart and shipping pages as per requirements. Developed product feed jobs, order export jobs, and other reports via jobs. Improved the repository to manage the site configs.
- Used Bitbucket for source code management and Jira and Confluence for the requirements. Followed Agile methodologies for continuous integration and development. Used Docker as a build management tool.
- Helped the client and internal team share SFCC knowledge for training and documented the project (TSD, FSD, and user guides).
Technologies: Node.js, JavaScript, Salesforce Commerce Cloud (SFCC), HTML, CSS, Jira, Salesforce, Payment APIs, Demandware Architecture, Subscription Processing, Front-end, CSS Animations, Visualforce, Certified Salesforce Administrator, Integration, APIs
Senior Salesforce Commerce Cloud (SFCC) Developer
2021 - 2021
BORN Group
- Developed the storefronts for top brands like Forever 21 and Cartier as an SFCC back-end developer.
- Added custom features and integrated third-party systems Loqate address validation, SFSC (Salesforce Service Cloud), Commerce API ERP, Adyen, Fluent OMS, InRiver PIM, Google Recaptcha, GTM Analytics.
- Analyzed the page speed and helped the client to improve the product list page speed via dynamic image serving and refactored existing solutions.
Technologies: Salesforce Commerce Cloud (SFCC), Salesforce, Payment APIs, Demandware Architecture, Subscription Processing, Front-end, CSS Animations, Visualforce, Certified Salesforce Administrator, Salesforce Apex, Salesforce API, Integration, APIs
Salesforce Commerce Cloud Back-end Developer
2020 - 2021
OSF Digital
- Developed and maintained Salesforce apps like L'Occitane Japan, L'Occitane Australia, and PLDT Telecom.
- Integrated third parties like GMO Payment, NET Protection, Adyen, ESB FTP, Product Feeds (Google, Facebook, and Criteo), Client ERP MDM, Cegid loyalty points, ReachFive social logins, Adobe emails, product labeling, GTM analytics, and AvaTax.
- Worked in an Agile model where we engaged with the client for standups, participated in weekly sprint groomings, planning, demo, and retrospective ceremonies.
- Participated in team activities to improve code reviews, third-party communications, and internal team communication processes.
Technologies: Salesforce Commerce Cloud, HTML, CSS, JavaScript, jQuery, Git, Bitbucket, GitHub, Trello, Jira, Confluence, Agile, Salesforce, Payment APIs, Demandware Architecture, Subscription Processing, Front-end, CSS Animations, Certified Salesforce Administrator, Integration, APIs
Software Engineer
2018 - 2020
Visionet Systems
- Developed the Salesforce apps for well-known clients like Brooks Brothers (SFRA), Mattress Firm (SGJC) within a team of more than 20 developers.
- Followed the Agile methodologies, helped the product manager with backlog grooming, sprint planning, and showcased the work in weekly demo calls. Conducted the performance analysis for web pages and improved the speed via Salesforce best practices.
- Integrated the third parties like ERPs for customer migrations, Manhattan OMS, Microsoft AX Dynamics OMS, Tealium data tracking, GTM, Yotpo reviews, PayPal, Amazon, USA ePay, address validations, and recommendation systems.
- Trained junior developers to understand Salesforce development and onboarding on projects. Completed the Salesforce Commerce Cloud Certification.
Technologies: Salesforce Commerce Cloud, HTML, CSS, JavaScript, jQuery, Git, Bitbucket, GitHub, Jira, Confluence, Agile, Salesforce, Demandware Architecture, Front-end, CSS Animations, Certified Salesforce Administrator, React, Integration, APIs
ASP.NET Developer
2017 - 2018
ZAAN LLC
- Acted as a back-end developer to develop transportation and retail systems. Collaborated with team leads to understand the requirements and brainstorm the solutions.
- Developed innovative transportation system features like analytical reports, location tracking, online booking, payments, and record management.
- Developed the garment wash ERP system to manage the data for the customer order and company revenue.
Technologies: ASP.NET MVC 5, SQL, API Development, HTML, CSS, Bootstrap, JavaScript, jQuery, Waterfall Delivery, Front-end, CSS Animations, Integration, APIs
Junior PHP Developer
2017 - 2017
Blue Horn Technologies Private Limited
- Completed the initial web application development training in HTML, CSS, JavaScript, JQuery, and PHP Laravel.
- Collaborated with senior developers with small features implementations in PHP and Laravel for the event management system.
- Helped the team with testing the features to share the worked load with the team.
Technologies: HTML, CSS, Bootstrap, PHP, Laravel, Front-end, CSS Animations, Integration, APIs, Shopify, Shopify Customizations, Shopify Theme, Custom Shopify Apps
Experience
L'Occitane Japan
https://jp.loccitane.com/I started working on this project as a back-end developer working with remote teams from Japan, India, and Pakistan in a Scrum methodology.
ACTIONS
• Preorder inventory management
• Shipping page customizations
• Search sorting rules
• Power reviews
• WMS job flows
• GMO payment method
• Product feed jobs—for different vendors based on XML and CSV
• Discount CSV reports
• Customer service center customizations
ACTIONS
• Preorder inventory management
• Shipping page customizations
• Search sorting rules
• Power reviews
• WMS job flows
• GMO payment method
• Product feed jobs—for different vendors based on XML and CSV
• Discount CSV reports
• Customer service center customizations
Mattress Firm
I was the back-end developer for two projects.
The first one was a point of sale customized solution for Mattress Firm's stores where store operators placed orders on behalf of visiting customers.
ACTIONS
• Account pages
• PLP search refinements
• Product search suggestion
• Cart custom price adjustments (shipping and product-level)
• Real-time order creation integration with Microsoft AX
The second project was the website—mattressfirm.com.
ACTIONS
• Promotions and pricing
• Content assets and slots
• Try in-store
• Einstein and explicit recommendations
• Tealium tag analytics integration
• Product detail page variation customizations
• Multiple shipments
• Order confirmation email customization
• Real-time inventory status integration with Microsoft AX Dynamics
• Delivery slots management integration with Microsoft AX Dynamics
• Amazon and PayPal
• Client and server-side performance improvements
• Mattress finder AI-based suggestion engine integration
• SOAP and REST services
The first one was a point of sale customized solution for Mattress Firm's stores where store operators placed orders on behalf of visiting customers.
ACTIONS
• Account pages
• PLP search refinements
• Product search suggestion
• Cart custom price adjustments (shipping and product-level)
• Real-time order creation integration with Microsoft AX
The second project was the website—mattressfirm.com.
ACTIONS
• Promotions and pricing
• Content assets and slots
• Try in-store
• Einstein and explicit recommendations
• Tealium tag analytics integration
• Product detail page variation customizations
• Multiple shipments
• Order confirmation email customization
• Real-time inventory status integration with Microsoft AX Dynamics
• Delivery slots management integration with Microsoft AX Dynamics
• Amazon and PayPal
• Client and server-side performance improvements
• Mattress finder AI-based suggestion engine integration
• SOAP and REST services
Brooks Brothers
I worked for Brooks Brothers on two projects.
The first one is the homepage's pipelines. (https://www.brooksbrothers.com)
ACTIONS
• Customized shirts implementation on PDP
• Content asset and slots
• One-page checkout support issues
• Jobs for exporting orders
• Manhattan OMS integration
The second project is Brooks Brothers United. It is currently being developed in the Strategic Flood Risk Assessment (SFRA).
ACTIONS
• POC for PLP versions for different customer groups
• User authentication with third parties
The first one is the homepage's pipelines. (https://www.brooksbrothers.com)
ACTIONS
• Customized shirts implementation on PDP
• Content asset and slots
• One-page checkout support issues
• Jobs for exporting orders
• Manhattan OMS integration
The second project is Brooks Brothers United. It is currently being developed in the Strategic Flood Risk Assessment (SFRA).
ACTIONS
• POC for PLP versions for different customer groups
• User authentication with third parties
Forever 21
https://www.forever21.com/I started working on this project as a back-end developer. I am working with remote teams from Japan, India, and Pakistan in Scrum methodologies.
ACTIONS
• Bynder images integration
• Akeneo PIM integration customizations
• Global-e integration customizations
• Custom donation project integration
• Bolt payment customizations
• PLP search customizations
• Dynamic yield product recommendations carousels
• Other site support and maintenance
ACTIONS
• Bynder images integration
• Akeneo PIM integration customizations
• Global-e integration customizations
• Custom donation project integration
• Bolt payment customizations
• PLP search customizations
• Dynamic yield product recommendations carousels
• Other site support and maintenance
L'Occitane Australia
https://au.loccitane.com/I started working on this project as a back-end developer. Working with remote teams from Ukraine, India, Hongkong, Singapore, and Pakistan in Scrum methodologies.
ACTIONS
• Buy online pickup in-store (BOPIS)
• Order history customization
• Order invoices
• WMS job flows
• Adyen
• Product feed jobs—for different vendors based on XML and CSV
• Customer service center customizations
• Other site support and maintainance
ACTIONS
• Buy online pickup in-store (BOPIS)
• Order history customization
• Order invoices
• WMS job flows
• Adyen
• Product feed jobs—for different vendors based on XML and CSV
• Customer service center customizations
• Other site support and maintainance
Cartier
Started working on this project as a back-end developer. I worked with remote teams from the USA, India, the UK, Singapore, and Pakistan, following a Scrum methodology.
ACTIONS
• StoreFront customizations
• 3rd-party integrations
• Following Agile processes and Scrum ceremonies
ACTIONS
• StoreFront customizations
• 3rd-party integrations
• Following Agile processes and Scrum ceremonies
Lionbridge Link Cartridge
Lionbridge is a translation provider I have worked on as an SFCC back-end developer.
I upgraded the Lionbridge APIs from the V1 version to the v2 version. I also added the new features and fixed existing bugs.
I upgraded the Lionbridge APIs from the V1 version to the v2 version. I also added the new features and fixed existing bugs.
Zoovu Link Cartridge
Worked as a tech lead on this project.
ACTIONS
• Requirement gathering
• Implementations
• Team code reviews
• Client communication
• Developed a BM module for feed management and feed upload
• Storefront implementations for Zoovu's assistant and success tracking in SFRA and sitegesis
ACTIONS
• Requirement gathering
• Implementations
• Team code reviews
• Client communication
• Developed a BM module for feed management and feed upload
• Storefront implementations for Zoovu's assistant and success tracking in SFRA and sitegesis
Education
2014 - 2018
Bachelor of Computer Science in Software Engineering
Superior University Lahore - Lahore, Punjab, Pakistan
2012 - 2014
Intermediate Diploma in Computer Science
Superior College Pattoki - Pattoki, Punjab, Pakistan
Certifications
DECEMBER 2024 - PRESENT
Salesforce Certified B2C Commerce Architect
Salesforce
APRIL 2019 - PRESENT
Certified B2C Salesforce Commerce Developer
Salesforce
Skills
Libraries/APIs
jQuery, Salesforce API, Liquid, Node.js, React, API Development, OCAPI, Salesforce REST API, Jenkins Pipeline
Tools
Bitbucket, Jira, Confluence, Salesforce Commerce Cloud (SFCC), GitHub, Git, Trello, Shopify Plus, GitLab, GitLab CI/CD
Languages
JavaScript, HTML, CSS, SQL, PHP, SCSS
Platforms
Demandware Architecture, Salesforce, Demandware, Shopify, MuleSoft
Storage
Salesforce Commerce Cloud
Frameworks
Visualforce, Bootstrap, ASP.NET MVC 5, Laravel
Paradigms
Agile, REST
Other
ISML Templates, Storefront Reference Architecture (SFRA), SiteGenesis, eCommerce, Cloud Services, Solution Design, Payment APIs, Subscription Processing, Front-end, Certified Salesforce Administrator, Integration, APIs, Shopify Theme, CSS Animations, Salesforce Apex, PWA, Waterfall Delivery, Software, Salesforce.com Administration, Salesforce Service Cloud, Agile Sprints, Plugins, Custom Shopify Apps, SiteGenesis Controllers, SCAPI, MERN Stack, Cody AI, Shopify Customizations, Salesforce Order Management, Order Management, Enterprise Service Bus (ESB), Solutioning, Architecture
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