
Ahsan Siddique
Verified Expert in Engineering
Salesforce Developer
Dubai, United Arab Emirates
Toptal member since November 15, 2021
Ahsan has been developing web applications using different technologies for the last seven years. He is a certified Salesforce B2C senior developer who has built and supported various Salesforce commerce applications. Ahsan generally excels at leading teams, gathering requirements, designing efficient solutions, and delivering projects that meet or exceed clients' expectations.
Portfolio
Experience
- JavaScript - 7 years
- Salesforce - 6 years
- Demandware Architecture - 6 years
- Salesforce Commerce Cloud (SFCC) - 5 years
- HTML - 5 years
- Salesforce API - 5 years
- Storefront Reference Architecture (SFRA) - 4 years
- ISML Templates - 4 years
Availability
Preferred Environment
Windows, GitHub, Bitbucket, SourceTree, Git, Confluence, Trello, Visual Studio Code (VS Code), Eclipse, Salesforce, Salesforce API
The most amazing...
...projects I've worked on were for L'Occitane, Cartier, Mattress Firm, Brooks Brothers, PLDT, Forever 21, Attentive Mobile, Zoovu, and Lionbridge.
Work Experience
Senior Software Engineer | Technical Lead
Tryzens
- Served as a senior SFCC developer and tech lead. Led B2C storefront projects and integration plugin cartridges, refining expertise in Salesforce Commerce Cloud solutions.
- Integrated PayPal and Stripe, implemented GTM, and redesigned PDP and PLP checkout in Orveon. Managed batch jobs exporting feeds to 3rd-party systems.
- Certified third-party cartridges, such as Stripe, Lionbridge, Harper, Toshi, Checkout.com, Limepay, Ometria, Bloomreach, and Attentive Mobile, were also developed and validated.
- Worked as a tech lead, collaborated with customers and product owners, and gathered, estimated, and delivered requirements within my team's scope.
- Led a 10-member team, facilitated task assignments, designed solutions, provided developer guidance, reviewed code, and offered support when needed, ensuring a balanced workload distribution.
Salesforce Commerce Cloud Developer | JavaScript and Node.js
Charles Tombras Advertising, Inc.
- Added the CyberSource and PayPal payment integrations. Added new features on cart and shipping pages as per requirements. Developed product feed jobs, order export jobs, and other reports via jobs. Improved the repository to manage the site configs.
- Used Bitbucket for source code management and Jira and Confluence for the requirements. Followed Agile methodologies for continuous integration and development. Used Docker as a build management tool.
- Helped the client and internal team share SFCC knowledge for training and documented the project (TSD, FSD, and user guides).
Senior Salesforce Commerce Cloud (SFCC) Developer
BORN Group
- Developed the storefronts for top brands like Forever 21 and Cartier as an SFCC back-end developer.
- Added custom features and integrated third-party systems Loqate address validation, SFSC (Salesforce Service Cloud), Commerce API ERP, Adyen, Fluent OMS, InRiver PIM, Google Recaptcha, GTM Analytics.
- Analyzed the page speed and helped the client to improve the product list page speed via dynamic image serving and refactored existing solutions.
Salesforce Commerce Cloud Back-end Developer
OSF Digital
- Developed and maintained Salesforce apps like L'Occitane Japan, L'Occitane Australia, and PLDT Telecom.
- Integrated third parties like GMO Payment, NET Protection, Adyen, ESB FTP, Product Feeds (Google, Facebook, and Criteo), Client ERP MDM, Cegid loyalty points, ReachFive social logins, Adobe emails, product labeling, GTM analytics, and AvaTax.
- Worked in an Agile model where we engaged with the client for standups, participated in weekly sprint groomings, planning, demo, and retrospective ceremonies.
- Participated in team activities to improve code reviews, third-party communications, and internal team communication processes.
Software Engineer
Visionet Systems
- Developed the Salesforce apps for well-known clients like Brooks Brothers (SFRA), Mattress Firm (SGJC) within a team of more than 20 developers.
- Followed the Agile methodologies, helped the product manager with backlog grooming, sprint planning, and showcased the work in weekly demo calls. Conducted the performance analysis for web pages and improved the speed via Salesforce best practices.
- Integrated the third parties like ERPs for customer migrations, Manhattan OMS, Microsoft AX Dynamics OMS, Tealium data tracking, GTM, Yotpo reviews, PayPal, Amazon, USA ePay, address validations, and recommendation systems.
- Trained junior developers to understand Salesforce development and onboarding on projects. Completed the Salesforce Commerce Cloud Certification.
ASP.NET Developer
ZAAN LLC
- Acted as a back-end developer to develop transportation and retail systems. Collaborated with team leads to understand the requirements and brainstorm the solutions.
- Developed innovative transportation system features like analytical reports, location tracking, online booking, payments, and record management.
- Developed the garment wash ERP system to manage the data for the customer order and company revenue.
Junior PHP Developer
Blue Horn Technologies Private Limited
- Completed the initial web application development training in HTML, CSS, JavaScript, JQuery, and PHP Laravel.
- Collaborated with senior developers with small features implementations in PHP and Laravel for the event management system.
- Helped the team with testing the features to share the worked load with the team.
Experience
L'Occitane Japan
https://jp.loccitane.com/ACTIONS
• Preorder inventory management
• Shipping page customizations
• Search sorting rules
• Power reviews
• WMS job flows
• GMO payment method
• Product feed jobs—for different vendors based on XML and CSV
• Discount CSV reports
• Customer service center customizations
Mattress Firm
The first one was a point of sale customized solution for Mattress Firm's stores where store operators placed orders on behalf of visiting customers.
ACTIONS
• Account pages
• PLP search refinements
• Product search suggestion
• Cart custom price adjustments (shipping and product-level)
• Real-time order creation integration with Microsoft AX
The second project was the website—mattressfirm.com.
ACTIONS
• Promotions and pricing
• Content assets and slots
• Try in-store
• Einstein and explicit recommendations
• Tealium tag analytics integration
• Product detail page variation customizations
• Multiple shipments
• Order confirmation email customization
• Real-time inventory status integration with Microsoft AX Dynamics
• Delivery slots management integration with Microsoft AX Dynamics
• Amazon and PayPal
• Client and server-side performance improvements
• Mattress finder AI-based suggestion engine integration
• SOAP and REST services
Brooks Brothers
The first one is the homepage's pipelines. (https://www.brooksbrothers.com)
ACTIONS
• Customized shirts implementation on PDP
• Content asset and slots
• One-page checkout support issues
• Jobs for exporting orders
• Manhattan OMS integration
The second project is Brooks Brothers United. It is currently being developed in the Strategic Flood Risk Assessment (SFRA).
ACTIONS
• POC for PLP versions for different customer groups
• User authentication with third parties
Forever 21
https://www.forever21.com/ACTIONS
• Bynder images integration
• Akeneo PIM integration customizations
• Global-e integration customizations
• Custom donation project integration
• Bolt payment customizations
• PLP search customizations
• Dynamic yield product recommendations carousels
• Other site support and maintenance
L'Occitane Australia
https://au.loccitane.com/ACTIONS
• Buy online pickup in-store (BOPIS)
• Order history customization
• Order invoices
• WMS job flows
• Adyen
• Product feed jobs—for different vendors based on XML and CSV
• Customer service center customizations
• Other site support and maintainance
Cartier
ACTIONS
• StoreFront customizations
• 3rd-party integrations
• Following Agile processes and Scrum ceremonies
Lionbridge Link Cartridge
I upgraded the Lionbridge APIs from the V1 version to the v2 version. I also added the new features and fixed existing bugs.
Zoovu Link Cartridge
ACTIONS
• Requirement gathering
• Implementations
• Team code reviews
• Client communication
• Developed a BM module for feed management and feed upload
• Storefront implementations for Zoovu's assistant and success tracking in SFRA and sitegesis
Education
Bachelor of Computer Science in Software Engineering
Superior University Lahore - Lahore, Punjab, Pakistan
Intermediate Diploma in Computer Science
Superior College Pattoki - Pattoki, Punjab, Pakistan
Certifications
Certified B2C Salesforce Commerce Developer
Salesforce
Skills
Libraries/APIs
jQuery, Salesforce API, Node.js, React, API Development, OCAPI, Salesforce REST API
Tools
Bitbucket, Jira, Confluence, Salesforce Commerce Cloud (SFCC), GitHub, Git, Trello
Languages
JavaScript, HTML, CSS, SQL, PHP
Platforms
Demandware Architecture, Salesforce, Demandware
Storage
Salesforce Commerce Cloud
Frameworks
Visualforce, Bootstrap, ASP.NET MVC 5, Laravel
Paradigms
Agile, REST
Other
ISML Templates, Storefront Reference Architecture (SFRA), SiteGenesis, eCommerce, Cloud Services, Solution Design, Payment APIs, Subscription Processing, Front-end, Certified Salesforce Administrator, CSS Animations, Salesforce Apex, PWA, Waterfall Delivery, Software, Salesforce.com Administration, Salesforce Service Cloud, Agile Sprints, Plugins
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