Ahsan Siddique, Developer in Lahore, Punjab, Pakistan
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Ahsan Siddique

Verified Expert  in Engineering

Salesforce Developer

Lahore, Punjab, Pakistan
Toptal Member Since
November 15, 2021

Ahsan has been developing web applications in different technologies for the last seven years. He is a certified Salesforce B2C senior developer who's built and supported various Salesforce commerce applications. Ahsan generally excels at leading teams, gathering requirements, designing efficient solutions, and delivering projects that meet or exceed clients' expectations.


Salesforce, Salesforce Commerce Cloud (SFCC), Demandware, JavaScript, jQuery...
Charles Tombras Advertising, Inc.
Node.js, JavaScript, Salesforce Commerce Cloud (SFCC), HTML, CSS, Jira...
BORN Group
Salesforce Commerce Cloud (SFCC), Salesforce, Payment APIs...




Preferred Environment

Windows, GitHub, Bitbucket, SourceTree, Git, Confluence, Trello, Visual Studio Code (VS Code), Eclipse, Salesforce

The most amazing...

...projects I've worked on are L'Occitane, Cartier, Mattress Firm, Brooks Brothers, PLDT, Forever 21, Attentive Mobile, Zoovu, and Lionbridge.

Work Experience

Senior Software Engineer | Technical Lead

2022 - PRESENT
  • Served as a senior SFCC developer and tech lead. Led B2C storefront projects and integration plugin cartridges, refining expertise in Salesforce Commerce Cloud solutions.
  • Integrated PayPal and Stripe, implemented GTM, and redesigned PDP and PLP checkout in Orveon. Managed batch jobs exporting feeds to 3rd-party systems.
  • Certified 3rd-party cartridges: Stripe, Lionbridge, Harper, Toshi, Checkout.com, Limepay, Ometria, Bloomreach, and Attentive Mobile—which were also developed and validated.
  • Worked as a tech lead, collaborated with customers and product owners, and gathered, estimated, and delivered requirements within my team's scope.
  • Led a 10-member team, facilitated task assignments, designed solutions, provided developer guidance, reviewed code, and offered support when needed, ensuring a balanced workload distribution.
Technologies: Salesforce, Salesforce Commerce Cloud (SFCC), Demandware, JavaScript, jQuery, HTML, CSS, Bootstrap, REST, Solution Design, Agile Sprints, GitHub, Bitbucket, Plugins, Jira, Confluence, Payment APIs, Demandware Architecture, Subscription Processing

Salesforce Commerce Cloud Developer | JavaScript and Node.js

2021 - 2022
Charles Tombras Advertising, Inc.
  • Added the CyberSource and PayPal payment integrations. Added new features on cart and shipping pages as per requirements. Developed product feed jobs, order export jobs, and other reports via jobs. Improved the repository to manage the site configs.
  • Used Bitbucket for source code management and Jira and Confluence for the requirements. Followed Agile methodologies for continuous integration and development. Used Docker as a build management tool.
  • Helped the client and internal team share SFCC knowledge for training and documented the project (TSD, FSD, and user guides).
Technologies: Node.js, JavaScript, Salesforce Commerce Cloud (SFCC), HTML, CSS, Jira, Salesforce, Payment APIs, Demandware Architecture, Subscription Processing

Senior Salesforce Commerce Cloud (SFCC) Developer

2021 - 2021
BORN Group
  • Developed the storefronts for top brands like Forever 21 and Cartier as an SFCC back-end developer.
  • Added custom features and integrated third-party systems Loqate address validation, SFSC (Salesforce Service Cloud), Commerce API ERP, Adyen, Fluent OMS, InRiver PIM, Google Recaptcha, GTM Analytics.
  • Analyzed the page speed and helped the client to improve the product list page speed via dynamic image serving and refactored existing solutions.
Technologies: Salesforce Commerce Cloud (SFCC), Salesforce, Payment APIs, Demandware Architecture, Subscription Processing

Salesforce Commerce Cloud Back-end Developer

2020 - 2021
OSF Digital
  • Developed and maintained Salesforce apps like L'Occitane Japan, L'Occitane Australia, and PLDT Telecom.
  • Integrated third parties like GMO Payment, NET Protection, Adyen, ESB FTP, Product Feeds (Google, Facebook, and Criteo), Client ERP MDM, Cegid loyalty points, ReachFive social logins, Adobe emails, product labeling, GTM analytics, and AvaTax.
  • Worked in an Agile model where we engaged with the client for standups, participated in weekly sprint groomings, planning, demo, and retrospective ceremonies.
  • Participated in team activities to improve code reviews, third-party communications, and internal team communication processes.
Technologies: Salesforce Commerce Cloud, HTML, CSS, JavaScript, jQuery, Git, Bitbucket, GitHub, Trello, Jira, Confluence, Agile, Salesforce, Payment APIs, Demandware Architecture, Subscription Processing

Software Engineer

2018 - 2020
Visionet Systems
  • Developed the Salesforce apps for well-known clients like Brooks Brothers (SFRA), Mattress Firm (SGJC) within a team of more than 20 developers.
  • Followed the Agile methodologies, helped the product manager with backlog grooming, sprint planning, and showcased the work in weekly demo calls. Conducted the performance analysis for web pages and improved the speed via Salesforce best practices.
  • Integrated the third parties like ERPs for customer migrations, Manhattan OMS, Microsoft AX Dynamics OMS, Tealium data tracking, GTM, Yotpo reviews, PayPal, Amazon, USA ePay, address validations, and recommendation systems.
  • Trained junior developers to understand Salesforce development and onboarding on projects. Completed the Salesforce Commerce Cloud Certification.
Technologies: Salesforce Commerce Cloud, HTML, CSS, JavaScript, jQuery, Git, Bitbucket, GitHub, Jira, Confluence, Agile, Salesforce, Demandware Architecture

ASP.NET Developer

2017 - 2018
  • Acted as a back-end developer to develop transportation and retail systems. Collaborated with team leads to understand the requirements and brainstorm the solutions.
  • Developed innovative transportation system features like analytical reports, location tracking, online booking, payments, and record management.
  • Developed the garment wash ERP system to manage the data for the customer order and company revenue.
Technologies: ASP.NET MVC 5, SQL, API Development, HTML, CSS, Bootstrap, JavaScript, jQuery, Waterfall Delivery

Junior PHP Developer

2017 - 2017
Blue Horn Technologies Private Limited
  • Completed the initial web application development training in HTML, CSS, JavaScript, JQuery, and PHP Laravel.
  • Collaborated with senior developers with small features implementations in PHP and Laravel for the event management system.
  • Helped the team with testing the features to share the worked load with the team.
Technologies: HTML, CSS, Bootstrap, PHP, Laravel

L'Occitane Japan

I started working on this project as a back-end developer working with remote teams from Japan, India, and Pakistan in a Scrum methodology.

• Preorder inventory management
• Shipping page customizations
• Search sorting rules
• Power reviews
• WMS job flows
• GMO payment method
• Product feed jobs—for different vendors based on XML and CSV
• Discount CSV reports
• Customer service center customizations

Mattress Firm

I was the back-end developer for two projects.

The first one was a point of sale customized solution for Mattress Firm's stores where store operators placed orders on behalf of visiting customers.

• Account pages
• PLP search refinements
• Product search suggestion
• Cart custom price adjustments (shipping and product-level)
• Real-time order creation integration with Microsoft AX

The second project was the website—mattressfirm.com.

• Promotions and pricing
• Content assets and slots
• Try in-store
• Einstein and explicit recommendations
• Tealium tag analytics integration
• Product detail page variation customizations
• Multiple shipments
• Order confirmation email customization
• Real-time inventory status integration with Microsoft AX Dynamics
• Delivery slots management integration with Microsoft AX Dynamics
• Amazon and PayPal
• Client and server-side performance improvements
• Mattress finder AI-based suggestion engine integration
• SOAP and REST services

Brooks Brothers

I worked for Brooks Brothers on two projects.

The first one is the homepage's pipelines. (https://www.brooksbrothers.com)

• Customized shirts implementation on PDP
• Content asset and slots
• One-page checkout support issues
• Jobs for exporting orders
• Manhattan OMS integration

The second project is Brooks Brothers United. It is currently being developed in the Strategic Flood Risk Assessment (SFRA).

• POC for PLP versions for different customer groups
• User authentication with third parties

Forever 21

I started working on this project as a back-end developer. I am working with remote teams from Japan, India, and Pakistan in Scrum methodologies.

• Bynder images integration
• Akeneo PIM integration customizations
• Global-e integration customizations
• Custom donation project integration
• Bolt payment customizations
• PLP search customizations
• Dynamic yield product recommendations carousels
• Other site support and maintenance

L'Occitane Australia

I started working on this project as a back-end developer. Working with remote teams from Ukraine, India, Hongkong, Singapore, and Pakistan in Scrum methodologies.

• Buy online pickup in-store (BOPIS)
• Order history customization
• Order invoices
• WMS job flows
• Adyen
• Product feed jobs—for different vendors based on XML and CSV
• Customer service center customizations
• Other site support and maintainance


I started working on this project as a back-end developer. I am working with remote teams from the USA, India, the UK, Singapore, and Pakistan following a Scrum methodology.

• StoreFront customizations
• Third-party integrations
• Following Agile processes and Scrum ceremonies

Lionbridge Link Cartridge

Lionbridge is a translation provider I have worked on as an SFCC back-end developer.

I upgraded the Lionbridge APIs from the V1 version to the v2 version. I also added the new features and fixed existing bugs.

Zoovu Link Cartridge

I have worked as tech lead on this project.

• Requirement gathering
• Implementations
• Team code reviews
• Client communication
• Developed a BM module for feed management and feed upload
• Storefront implementations for Zoovu's assistant and success tracking in SFRA and sitegesis
2014 - 2018

Bachelor of Computer Science in Software Engineering

Superior University Lahore - Lahore, Punjab, Pakistan

2012 - 2014

Intermediate Diploma in Computer Science

Superior College Pattoki - Pattoki, Punjab, Pakistan


Certified B2C Salesforce Commerce Developer



jQuery, Salesforce API, Node.js, API Development, OCAPI, Salesforce REST API


Bitbucket, Jira, Confluence, Salesforce Commerce Cloud (SFCC), GitHub, Git, Trello


JavaScript, HTML, CSS, SQL, PHP


Demandware Architecture, Salesforce, Demandware


Salesforce Commerce Cloud


Agile, REST


Bootstrap, ASP.NET MVC 5, Laravel


ISML Templates, Storefront Reference Architecture (SFRA), SiteGenesis, eCommerce, Cloud Services, Solution Design, Payment APIs, Subscription Processing, Waterfall Delivery, Software, Salesforce.com Administration, Salesforce Service Cloud, Agile Sprints, Plugins

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