Akash is available for hire
Hire AkashAkash Israni
Verified Expert in Engineering
Software Developer
Location
Bengaluru, Karnataka, India
Toptal Member Since
January 3, 2023
Akash is a Salesforce professional with five years of experience across marketing cloud, service cloud, and CRM analytics. He specializes in SFMC campaigns, analytics, email deliverability, and integrations. Akash is a curious learner who loves to upskill daily and contribute to the SFMC community through the trailhead, website, and social. He has participated in various Salesforce Hackathons, was selected as a top SFMC blogger, and submitted ideas in challenges.
Portfolio
Self-employed
Salesforce Marketing Cloud, AMPscript, Query Studio
Uplers
Salesforce Marketing Cloud, Validation, Litmus, AMPscript, SQL...
Freelance Clients
Salesforce Marketing Cloud, AMPscript, SQL, Sublime Text, Deployment, Management
Experience
Availability
Part-time
Preferred Environment
Slack, WinSCP, FileZilla FTP Server, Validation, Litmus, Salesforce.com Data Loader, Workbench, Postman, Brand Indicators for Message Identification (BIMI), Asana
The most amazing...
...thing I've developed is the Holiday Logic Implementation to automate the payment reminder system based on bank holidays.
Work Experience
SFMC Consultant
2022 - 2022
Self-employed
- Provided support with automation and journey design.
- Worked with the client team to understand the requirements and help set up users, send classification, publication lists, synchronized data extensions, security settings, business units, SAP, and FTP.
- Supported with basic email and SMS personalization using AMPscript.
- Documented all the changes after the implementation.
Technologies: Salesforce Marketing Cloud, AMPscript, Query Studio
SFMC Campaign Manager
2021 - 2022
Uplers
- Leveraged email deliverability tools to verify email addresses, check IP safelist and, create tracking code to add in the emails, verify images, links, and alt-tags.
- Followed email deliverability best practices, including IP warming, sending throttle, excluding bounced and unengaged subscribers, list hygiene, and omitting risky and invalid addresses.
- Performed A/B testing with different subject lines and preheaders.
- Developed email and SMS engagement reports for the data analytics team to review.
- Created a Slack webhook and used server-side JavaScript (SSJS) to trigger a notification if there were any automation failures.
- Implemented brand indicators for message identification (BIMI) to increase brand awareness and customer engagement.
- Developed AMPscript blocks for use in the email based on the requirement.
- Helped with data formatting and troubleshooting issues, including SQL, automation, AMPscript, SSJS, journey, cloud pages, or email.
- Led knowledge-sharing sessions with the internal team every month.
- Created, updated, and reviewed the client documentation that includes all the new and existing processes, flows, and email, SMS, and MMS campaign requirements.
Technologies: Salesforce Marketing Cloud, Validation, Litmus, AMPscript, SQL, FileZilla FTP Server, Workbench, Server-side JavaScript, Marketing, Cloud, Asana, Slack, Genomics, Lucidchart, Sublime Text, Query Studio
SFMC Developer
2021 - 2021
Freelance Clients
- Developed SMS and email campaigns based on the requirements.
- Designed and developed journey and automation workflow.
- Helped with basic marketing cloud set up like send classification, security settings, and user setup.
Technologies: Salesforce Marketing Cloud, AMPscript, SQL, Sublime Text, Deployment, Management
SFMC Developer and Consultant
2020 - 2020
Ruder Finn
- Worked on email design, development, analytics, device rendering, and personalization.
- Managed data management and complex segmentations using SQL.
- Implemented journeys with Einstein Send Time Optimisation (STO).
- Automated email metrics reporting for individual and journey builder sends using automation, journey, content builder, and cloud pages.
- Redesigned some of the automation based on the requirement.
- Discussed new requirements, issues, and feature demos with the client.
- Developed emails using HTML, CSS, and personalized with AMPscript.
Technologies: Salesforce Marketing Cloud, Litmus, SQL, HTML, CSS, WinSCP, AMPscript, Microsoft Teams, Email Design, Query Studio
SFMC Developer
2019 - 2020
Infosys
- Designed and developed SMS and email campaigns and integrations.
- Provided support to the testing team and resolved reported bugs.
- Implemented a contact deletion process to remove unused contacts and helped reduce the cost towards the limit.
- Created Salesforce Integrated Reports in the Marketing Cloud and automated the process of running it every day.
- Published the data from SFMC to CRM and trigger emails based on case creation and updation in real time.
- Integrated with Bitly using SSJS to shorten the URL for each subscriber in the SMS sends.
- Triggered automation using SSJS, selected the contacts using SQL and personalized the email with AMPscript based on bank holidays.
- Developed a script for SMS Global STOP keywords and email unsubscribed, used to capture the data in data extension and publish to CRM Objects.
- Worked on deployment manager AppExchange app to move the SFMC components from one business unit to another.
Technologies: Salesforce Marketing Cloud, WinSCP, Litmus, AMPscript, HTML, CSS, Server-side JavaScript, Cloud, Marketing, Bitly API, Lucidchart, Visual Studio, Query Studio, Deployment, Management
SFDC Admin
2017 - 2018
Infosys
- Handled administrative tasks like profile, permission set, fields, page layouts, sharing rules, and another setup-related tasks.
- Troubleshot issues based on cases created by the client team. Included workflow, process builder, flow, data and access issues, and code.
- Reduced the data storage limit by migrating the data from custom to big objects.
- Tested new functionalities based on the client's requirements.
Technologies: Salesforce, Salesforce.com Data Loader, Workbench
Experience
Indian Government Hackathon
https://www.youtube.com/watch?v=_vFCevsRsbYDeveloped a community site and a COVID-19 data visualization dashboard with the following:
1. Data stored in CRM and pulled from an online COVID-19 site via an API.
2. Active, confirmed, recovered, and deceased cases displayed on the site for each state, city, and district.
3. Reporting of any fake news online. A user can fill out the form, and when submitted, a case is created in CRM, and an email is triggered from Marketing Cloud's Journey Builder.
4. A Chatbot was set up with automated responses and used to interact with the users regarding symptoms or any basic questions. Also, the chat can be transferred to an agent, if online, via the omnichannel feature.
5. Data was synced from CRM to Einstein Analytics and later used in the form of maps, charts, graphs, and tables for visualization.
1. Data stored in CRM and pulled from an online COVID-19 site via an API.
2. Active, confirmed, recovered, and deceased cases displayed on the site for each state, city, and district.
3. Reporting of any fake news online. A user can fill out the form, and when submitted, a case is created in CRM, and an email is triggered from Marketing Cloud's Journey Builder.
4. A Chatbot was set up with automated responses and used to interact with the users regarding symptoms or any basic questions. Also, the chat can be transferred to an agent, if online, via the omnichannel feature.
5. Data was synced from CRM to Einstein Analytics and later used in the form of maps, charts, graphs, and tables for visualization.
AMP for Email | Personal Project
https://www.linkedin.com/posts/curious-akash_amp4email-sfmc-marketingcloud-activity-6769683832317865984-AFJADeveloped an interactive email for a mobile application by adding AMP components. Users can engage from within the email to place an order and provide feedback without being redirected to an external site.
MJML | Personal Project
https://mjml.io/try-it-live/1C60ILyjQDeveloped an email using the MJML Framework within the Salesforce Marketing Cloud. Instead of using HTML and CSS, I used MJML.
Responsibilities:
1. Created responsive email across different clients, including Outlook.
2. Developed with a few lines of code compared to HTML and CSS.
3. Converted the code automatically to HTML and CSS.
4. Added AMPscript for personalization.
Responsibilities:
1. Created responsive email across different clients, including Outlook.
2. Developed with a few lines of code compared to HTML and CSS.
3. Converted the code automatically to HTML and CSS.
4. Added AMPscript for personalization.
Slack-SFMC Integration | Personal Project
I wrote an SSJS script called the Salesforce Trust site API and published the information to a specific Slack channel.
Without logging into Marketing Cloud, a user can retrieve information about the Marketing Cloud business unit from the Trust site by typing a slash command within Slack. The information included incidents and current and upcoming maintenance.
Instead of manually checking the Marketing Cloud Health status daily on the Trust site, the users can type a simple slash command and share the information with the team.
Without logging into Marketing Cloud, a user can retrieve information about the Marketing Cloud business unit from the Trust site by typing a slash command within Slack. The information included incidents and current and upcoming maintenance.
Instead of manually checking the Marketing Cloud Health status daily on the Trust site, the users can type a simple slash command and share the information with the team.
Skillset
Languages
SQL, AMPscript, HTML, CSS
Tools
WinSCP, Salesforce Marketing Cloud, Asana, Slack, Microsoft Teams, Sublime Text, Litmus, Postman, Lucidchart, Visual Studio
Paradigms
Management
Storage
FileZilla FTP Server
Other
Validation, Salesforce.com Data Loader, Genomics, Query Studio, Deployment, Workbench, Einstein Analytics, Server-side JavaScript, Cloud, Email Design, Accelerated Mobile Pages (AMP)
Libraries/APIs
Bitly API, Slack API
Platforms
Salesforce
Industry Expertise
Marketing
Frameworks
MJML
Certifications
FEBRUARY 2021 - PRESENT
Salesforce Certified Sharing and Visibility Designer
Salesforce
SEPTEMBER 2020 - PRESENT
Salesforce Certified Marketing Cloud Administrator
Salesforce
AUGUST 2020 - PRESENT
Salesforce Certified Marketing Cloud Consultant
Salesforce
AUGUST 2020 - PRESENT
Salesforce Certified Marketing Cloud Developer
Salesforce
JANUARY 2020 - PRESENT
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
DECEMBER 2018 - PRESENT
Salesforce Certified Administrator
Salesforce
JULY 2018 - PRESENT
Salesforce Certified Platform Developer
Salesforce
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