Alejandro Morales, Developer in Paris, France
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Alejandro Morales

Verified Expert  in Engineering

Software Developer

Location
Paris, France
Toptal Member Since
September 22, 2022

Alejandro is a full-stack developer and Shopify expert with a background in eCommerce through Shopify and marketing, mainly focused on email campaigns and flows. He has experience on web projects from the point of view of agencies but also as a brand, so he has the full scope of a project.

Portfolio

Banglez Jewelry Inc.
Shopify, JavaScript, eCommerce, Liquid, Front-end, CSS, Liquid Template...
Bearaby
Shopify Plus, Node.js, Next.js, JavaScript, CSS, HTML, Shopify...
Gradiweb
Shopify, Shopify API, HTML, CSS, JavaScript, Shopify Customizations...

Experience

Availability

Part-time

Preferred Environment

MacOS, Windows 10, Windows 7, Ubuntu

The most amazing...

...thing I've done is creating the whole website for a company called Bearaby.

Work Experience

Shopify Expert

2022 - 2023
Banglez Jewelry Inc.
  • Developed a virtual box (bundle) allowing users to conveniently add a set of products to the cart simultaneously.
  • Created a collage maker featuring products for users to visualize how items complement each other. Users can also upload an image for visual reference.
  • Implemented additional features on the collection page to enhance user experience when selecting product filters.
Technologies: Shopify, JavaScript, eCommerce, Liquid, Front-end, CSS, Liquid Template, Responsive Web Design (RWD), Shopify Theme, Web Development

Web Developer

2021 - 2022
Bearaby
  • Managed the back end and the content of the online store with Shopify.
  • Developed customizations and functionalities for the storefront.
  • Optimized for the UI/UX of the website using Google Optimize to run A/B tests.
  • Automated development with Node.js and React for web scrapping and data analytics.
  • Managed the email marketing platforms like Klaviyo and Iterable. Scheduled campaigns and created user segmentation and email flows.
Technologies: Shopify Plus, Node.js, Next.js, JavaScript, CSS, HTML, Shopify, Shopify Customizations, Shopify Theme, Web Development

Shopify Developer

2020 - 2021
Gradiweb
  • Led project management to develop online stores in Shopify for clients in France.
  • Developed customizations and automation for Shopify online stores using Node.js with integrations for subscriptions such as bold and recharge or payment providers like Stripe.
  • Managed and assisted developers on their assigned projects.
Technologies: Shopify, Shopify API, HTML, CSS, JavaScript, Shopify Customizations, Shopify Theme, Web Development

Full-stack Developer

2019 - 2021
Bogota Dev
  • Headed project management for developing online stores in Shopify and apps built in Ruby on Rails for clients in the United States.
  • Developed a platform built in Ruby on Rails for the boot camp students to improve the learning experience through content for theory and practice.
  • Worked as an instructor for a web development boot camp, teaching how to code with React and Ruby on Rails frameworks.
Technologies: HTML, JavaScript, Ruby on Rails (RoR), React, CSS, Shopify, Shopify Customizations, Web Development

Bearaby

http://www.bearaby.com
An online store using Shopify that sells weighted blankets in the United States and Canada, I was in charge of the website, redesigns, A/B tests, new functionalities, and even building automation for the internal process of the company.

THTC UK

https://thtc.co.uk/
A clothing store managed in Shopify that uses Vue components for complex logic and interactive sections in the site, such as product pages and collection pages. I focused on refining and fixing bugs in the Vue code to ensure seamless compatibility with Shopify logic.

On Or Off Clothing

https://onoroffclothing.com/
I enhanced the UX and UI of an American clothing store managed on Shopify. I conducted web development for improvements on key pages, including the homepage, collection pages, and product pages. Also, I provided guidance and proposals to the client for a cohesive and visually appealing website.

Languages

JavaScript, HTML, CSS, Liquid Template

Platforms

Shopify, Arduino

Other

Shopify Customizations, Shopify Theme, Web Development, eCommerce, Front-end, Web UX, Web UI, Electronics, PLC

Frameworks

Next.js, Express.js, Ruby on Rails (RoR)

Libraries/APIs

Node.js, React, Shopify API, Liquid, Vue

Tools

Shopify Plus

Paradigms

Responsive Web Design (RWD), Automation

2013 - 2018

Bachelor's Degree in Electronic Engineering

José Antonio Páez University - San Diego, Venezuela

NOVEMBER 2019 - PRESENT

Web Developer

Bogota Bootcamp

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