John LaPointe, Developer in Edmonton, AB, Canada
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John LaPointe

Verified Expert  in Engineering

Web Developer

Edmonton, AB, Canada
Toptal Member Since
January 9, 2020

John has been working as a web developer since 1999 and has been specializing in WordPress since 2008. John's expertise includes responsive HTML and CSS template development, Bootstrap, PHP, MySQL applications, and custom WordPress theme development, including developing advanced components and API integrations.


Atmosphere Enterprises, LLC
WordPress, PHP, JavaScript, Elementor, Google Search Console, PageSpeed...
Artizo Institute
PHP, WordPress, jQuery, HTML5, Bootstrap 4, Cron, Mail, Custom Themes...
Mark Anthony Group
JavaScript, APIs, Hugo, HTML5, CSS3, Bootstrap 4, jQuery, Instagram, Animation...




Preferred Environment

HTML, Bootstrap, WordPress, Advanced Custom Fields (ACF), CSS, PHP, Gravity Forms, APIs, WooCommerce, jQuery

The most amazing...

...project I've developed was an interactive solution builder application for a national phone company that allowed customers to purchase phones and select plans.

Work Experience

WordPress Developer

2024 - 2024
Atmosphere Enterprises, LLC
  • Used Semrush to analyze weaknesses in overall website SEO and apply fixes based on suggestions, including removing harmful backlinks using Google's backlink removal tool.
  • Set up the website with Yoast to manage page titles, descriptions, sitemap, and overall website SEO.
  • Implemented changes to improve site load based on analysis from PageSpeed Insights, including troubleshooting with caching plugins and settings and other optimization techniques and plugins.
Technologies: WordPress, PHP, JavaScript, Elementor, Google Search Console, PageSpeed, Google Analytics 4, Semrush, SEO Tools, Yoast SEO, WordPress SEO

Senior WordPress Developer

2023 - 2023
Artizo Institute
  • Developed both the parent website and the training microsite,, from a PSD file to a complex WordPress theme.
  • Created a sermon manager, allowing them to upload sermon recordings, categories by speaker, series, category, etc., and searchable by speaker, series, category, keywords, and date with paginated results.
  • Built the only course microsite with custom content management and display, as well as a "viewer manager" that allows the administrator to create course content viewer accounts that expire after a certain amount of time.
Technologies: PHP, WordPress, jQuery, HTML5, Bootstrap 4, Cron, Mail, Custom Themes, Theme Customization, Stripe, Performance Optimization

Web Developer

2020 - 2021
Mark Anthony Group
  • Redeveloped the White Claw website, and developed new international variations for the White Claw family of websites:
  • Performed time-sensitive updates for all websites when required, including White Claw, Mike's Hard, Bearface Whiskey, Glendalough Whiskey, Free Earth Tea, and Cactus Jack.
  • Launched new brands including Freed Earth Tea and Mike's Lemonade Seltzer (
Technologies: JavaScript, APIs, Hugo, HTML5, CSS3, Bootstrap 4, jQuery, Instagram, Animation, Figma, Technical Architecture, Google Analytics, Custom Themes, Localization, REST APIs, Theme Customization

Contract Web Developer

2004 - 2021
Dominet Web Services
  • Developed and managed consumer websites for the Mark Anthony Group for more than a year, including brands like White Claw, Mike's Hard, and Bearface Whisky.
  • Developed a theme for the Festival of Authors event in Toronto for 2020 ( The work included advanced integration with the Tessitura Network event/resource management CRM, including custom login sessions and registrations.
  • Developed a resources manager, FAQ manager, photo galleries, video galleries, and online courses with quizzes and audio files for
  • Developed a system for showing graduates of the Artizo Institute on a Google Map with pictures for icons and a custom pop-up info window at
  • Developed a new responsive WordPress website specializing in identity theft awareness and prevention called Identity First ( The tasks included creating a custom MemberPress integration with an API.
  • Developed an advanced API-based prize order form using WooCommerce for NSA Canada ( that created one big order form with two different pricing schemes and a credit system.
  • Worked onsite as the lead developer for four months developing new websites for the Rogers Communications’ Cityfone line of websites, including and
  • Developed a membership registry for interior designers of British Columbia. The work involved programming a form used to import members from a CSV file, member pages, and a search page that allowed searching for members by category, name, and more.
Technologies: WooCommerce, ZURB Foundation, JavaScript, jQuery, PHP, WordPress, Bootstrap, CSS, HTML, Advanced Custom Fields (ACF), SEO Tools, Elementor, Responsive Web Design (RWD), Content Management Systems (CMS), MySQL, Pixel Perfect, Responsiveness, Front-end, Accessibility, Web Development, SaaS, Web Design, Search Engine Optimization (SEO), PayPal, WordPress Design, Scripting, Technical Architecture, User Experience (UX), User Interface (UI), Google Analytics, Google Tag Manager, Technical Leadership, Custom Themes, REST APIs, Plugin Development, Theme Customization, Membership Sites, Stripe, MemberPress, LearnDash, REST, Performance Optimization, WordPress SEO

BC First Responders Mental Health | New Website
The website was completely redeveloped and designed to be more user-friendly and faster to access critical resources, with a complete overhaul of the resource manager.

The most time-consuming part of the development was coming up with a way to organize their large library of resources with advanced filtering when searching.

I redeveloped a WordPress website and reorganized content based on a new design delivered to me via Figma. I was responsible for the full development, creating the front end in Bootstrap. I also used Advanced Custom Fields for advanced content editing on each page, including the management of different content types like newsletters, publications, videos, and their different product pages.

Cost Estimator
There is a cost estimator form on the website that allows to enter their personal data and get back a cost estimate for a lab test. My job was to take that HTML table of data that was returned and add a "print or email" functionality that allowed the client to have the results printed or emailed. Using PHP and the FPDF library, I was able to generate a nice PDF summary of the cost estimation results that would either prompt the client to print or allow the client to enter an email to have the PDF estimate emailed to them.

Lab Test Directory
I developed this to allow clients to search for lab tests by test code, test name, or CPT code. The page consisted of a form that allowed clients to enter text and PHP code for using the user-entered data to search for the corresponding tests using a company-built API that returned test results. Then the client could click on a test to see the full details for any test.

Mark Anthony Brand Websites

Developed new websites for popular international alcohol brands such as White Claw, Mike's Hard Lemonade, and Bearface Whiskey. The websites included all the international websites for White Claw (, Bearface Whiskey (, Mike's Hard Lemonade (, Cayman Jack (, Glendalough Whiskey (, Freed Earth Tea (, and Mike's Lemonade Seltzer (/

Toronto International Festival of Authors
Developed a starter theme in Bootstrap 4 with a foundation for building a huge event management web application using the Tessitura Network API. I integrated logins, password resets, account creations, and event registrations into WordPress.

Maximizer CRM
Worked on a 3-month contract to redevelop and simplify a 1,000+ page WordPress website for Vancouver-based Maximizer CRM. The tasks involved creating a new Bootstrap 4 theme based on a new design, setting up the site to use the WP Bakery visual editor and redoing all the pages to work with it, reorganizing the content and assets, removing the obsolete Blade templating engine from the core, and recreating all their sale and lead pages using Gravity Forms, various APIs, and custom functions.

Worked onsite as the lead developer for four months developing new websites for the Rogers Communications’ Cityfone line of websites, including and
My duties involved front-end development using Bootstrap 4 for converting design files to responsive templates and employing jQuery at an advanced level. I also completed the back-end development using PHP, Ajax, an Oracle database, and the ExpressionEngine CMS. I created a very advanced 1-page app that allowed visitors to select phone plans and up to two different devices while fetching pricing deals and bonus offers from the database. The result can be seen at

Brick Search Microsite
The purpose of this project was to allow administrators to add new bricks to the Historic Horseshoe on campus with people's names and inscriptions. A website viewer could search by name or inscription to find the brick.
1998 - 1999

Diploma in Web Development

Praxis Training Institute - Ottawa, Canada

1995 - 1997

Diploma in Multimedia Learning Technology

New Brunswick Community College - Miramichi, New Brunswick, Canada

1990 - 1994

Bachelor's Degree in Science

University of New Brunswick - Fredericton, New Brunswick, Canada


REST APIs, jQuery, WordPress API, WordPress REST API, Stripe, Salesforce API, Custom APIs, FPDF, ASPX


Google Analytics, Figma, Advanced Custom Fields (ACF), LearnDash, Cron, Adobe Premiere Pro, Adobe Photoshop, ACF PRO, PageSpeed


Bootstrap, Bootstrap 3, ZURB Foundation


HTML, PHP, HTML5, CSS, JavaScript, CSS3, Hugo


Responsive Web Design (RWD), Search Engine Optimization (SEO), REST


WordPress, WooCommerce, Oracle, Unix, YouTube


MySQL, Databases

Industry Expertise

Web Design


APIs, WordPress Themes, Content Management Systems (CMS), Pixel Perfect, Front-end, PSD to WordPress, HTML to WordPress, Web Development, Custom Themes, Theme Customization, API Integration, Gravity Forms, MemberPress, SEO Tools, WordPress Plugins, Responsiveness, Accessibility, WordPress eCommerce, SaaS, PayPal, WordPress Design, Scripting, CSS3 Animation, Technical Architecture, User Experience (UX), User Interface (UI), Google Tag Manager, Technical Leadership, Healthcare IT, Localization, Plugin Development, Membership Sites, WordPress Multisite, Performance Optimization, WordPress SEO, ExpressionEngine, Bootstrap 4, Instagram, Animation, Elementor, Search, Mail, Plugins, ColdFusion, Graphic Design, Digital Graphics, Online Course Design, Multimedia, Web Marketing, Science, Figma to WordPress, Custom Post Types, Google Search Console, Google Analytics 4, Semrush, Yoast SEO

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