Martin Jordan, Developer in La Paz, La Paz Department, Bolivia
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Martin Jordan

Verified Expert  in Engineering

WordPress and WooCommerce Developer

Location
La Paz, La Paz Department, Bolivia
Toptal Member Since
May 26, 2021

Martin is an entrepreneur and full-stack developer with skills in UI and UX design. His roles include that of senior and lead developer and CTO. For the past two years, he worked as the CTO for a creative agency where he developed projects almost exclusively in WordPress and WooCommerce. He has designed and implemented agile methodologies (Scrum), version control (GitHub), and QA for clients, built custom plugins, packages, and libraries to power custom themes, and acted as project manager.

Portfolio

Wolf and Bear Marketing Inc
WordPress, WordPress Plugins, PHP, JavaScript, HTML, CSS, WordPress REST API...
Supply Sync Ltd
WooCommerce, WordPress, Ajax, PHP, JavaScript, API Integration, APIs...
Toluca Foods Inc.
WordPress, WordPress Themes, WordPress Design, ACF PRO, PHP, UI Design...

Experience

Availability

Part-time

Preferred Environment

PHP, WordPress, WooCommerce, JavaScript, Bootstrap, jQuery

The most amazing...

...experience I've had is serving as the CTO and co-founder of a startup—a social network for sports fans.

Work Experience

Senior Web Developer

2023 - 2023
Wolf and Bear Marketing Inc
  • Implemented data integration from a 3rd-party provider, REST API, to display stats, stands, scores, and schedules of different baseball competitions.
  • Implemented the integration of baseball news data from a 3rd-party API and built the proper logic to create WordPress posts based on the data automatically.
  • Designed a new UI for the entire site and implemented a custom WordPress theme to work with the already-built features for the API integration.
Technologies: WordPress, WordPress Plugins, PHP, JavaScript, HTML, CSS, WordPress REST API, JSON, Ajax, REST APIs, ACF PRO, API Integration, APIs, Pixel Perfect

WordPress/WooCommerce Developer

2023 - 2023
Supply Sync Ltd
  • Developed a custom eCommerce site based on lists of products created by a customized user role, "school admins."
  • Implemented logic to create, manage, delete and edit lists of products that may be purchased as a whole or individually by customers.
  • Designed all the site's UI based on brand guidelines.
Technologies: WooCommerce, WordPress, Ajax, PHP, JavaScript, API Integration, APIs, Pixel Perfect

WordPress Developer

2022 - 2022
Toluca Foods Inc.
  • Designed a new UI for the entire site, which included a UX audit based on the brand's goals.
  • Developed a new custom WordPress theme for a catalog site, which demanded the creation of a product custom post type.
  • Integrated the new site with an existing eCommerce site powered by a 3rd-party tool.
Technologies: WordPress, WordPress Themes, WordPress Design, ACF PRO, PHP, UI Design, UX Design

Front-end Developer

2022 - 2022
Wizard Phone LLC
  • Designed a new UI for the entire site based on brand guidelines.
  • Developed templates based on Bootstrap 5 and jQuery, ready to be integrated into the existing back-end logic.
  • Implemented a custom library to display tabular data based on the amount of information the web app included.
Technologies: HTML, CSS, JavaScript, User Experience (UX), User Interface (UI), Pixel Perfect

Chief Technology Officer

2019 - 2021
Factoria Creativa
  • Served as the senior full-stack developer building custom themes for WordPress and WooCommerce.
  • Provided support to junior developers and interns.
  • Developed a framework for building custom themes for WordPress and WooCommerce.
  • Designed and implemented Agile scrum methodologies, version control using GitHub, and QA for the web department.
  • Implemented new design methodologies, specifically Sketch and InVision, in cooperation with the design department.
  • Developed and launched a training program for junior developers and interns.
  • Built custom plugins, packages, and libraries to power the custom themes developed for each project.
  • Acted as project manager for multiple clients from various sectors and different levels of requirements.
Technologies: PHP, MySQL, WordPress, WooCommerce, JavaScript, jQuery, Git, Bootstrap, CSS3, Ajax, REST APIs, Sketch, WordPress Themes, WordPress REST API, WooCommerce API, Bootstrap 4, CSS, PHP 7, WordPress Plugins, User Experience (UX), WooCommerce Subscriptions 2, Sketch to HTML, CSS Grid, Flexbox, jQuery UI, WordPress API, Sketch to WordPress, WordPress eCommerce, WordPress Multi-user, Front-end Development, Back-end Development, Mailchimp, HubSpot, PayPal, Stripe Payments, Worldpay, WordPress Design, Customer Journeys, Bootstrap to WordPress, UX Audits, Web UX, HTML, WP Engine, GitHub, Search Engine Optimization (SEO), Yoast SEO, ACF PRO, Advanced Custom Fields (ACF), Web UI Design, eCommerce Web Design, eCommerce, SEO Tools, Front-end, Marketplaces, API Integration, APIs, Pixel Perfect, Adobe Photoshop

Chief Technology Officer

2018 - 2019
Fan360
  • Implemented usability tests and conducted user interviews to establish a validated route for the platform redesign, considering UI and UX best practices.
  • Redesigned the web application and native mobile applications according to the new branding strategy.
  • Updated HTML templates, CSS styling, and front-end JavaScript logic according to the new style guides and mock-ups.
  • Coordinated with back-end developers to implement several updates for the platform according to requirements from the growth team.
Technologies: HTML5, CSS3, JavaScript, Vue, Bootstrap, Agile, Scrum, JSON, Ajax, Sketch, UX Design, UI Design, Bootstrap 4, CSS, CSS Grid, Flexbox, jQuery Mobile, jQuery UI, Front-end Development, Back-end Development, Mailchimp, HTML, Front-end Design, User Interface (UI), Customer Journeys, GitHub, Web UI Design, Web App Design, Mobile UI Design, Front-end, Pixel Perfect, Adobe Photoshop

Chief Technology Officer and Co-founder

2014 - 2018
9ineSports
  • Created storyboards and sitemaps to define the concept of a web application for sports fans, particularly football fans.
  • Designed wireframes for the initial version of the web application.
  • Designed the style and branding guides according to the established values of the brand and project.
  • Designed mock-ups and prototypes employing Sketch and InVision.
  • Developed HTML templates like Bootstrap, JavaScript, and jQuery.
  • Designed and implemented the front-end logic to consume REST APIs with JSON response. Supervised, managed, and coordinated the development team, which comprises four people, to implement the platform's back-end structure using Python.
  • Implemented usability tests and user interviews to improve specific KPIs. (Hotjar, Crazyegg, and A/B testing).
  • Managed the design team (three designers) and the marketing and communication team (up to eight people) to implement the growth campaigns.
  • Given a signed agreement, designed and implemented various marketing activations with the RCD Espanyol. Continued collaboration with the club's design, communication, and digital teams.
  • Designed wireframes for the first version of the native mobile apps for Android and iOS. Implemented the UI and prototype designs for the initial version of the mobile apps using Sketch and InVision.
Technologies: HTML5, CSS3, JavaScript, Vue, Git, Agile, Scrum, Ajax, JSON, Bootstrap, Sketch, UX Design, UI Design, Bootstrap 4, CSS, CSS Grid, Flexbox, jQuery Mobile, jQuery UI, Front-end Development, Back-end Development, Mailchimp, Mailgun, HTML, Front-end Design, User Interface (UI), Customer Journeys, Microsoft Excel, GitHub, Search Engine Optimization (SEO), Web UI Design, Web App Design, Mobile UI Design, eCommerce, Front-end, API Integration

Full-stack Developer

2009 - 2014
Online Freelance Agency
  • Developed projects for creative agencies based in the US and Australia.
  • Implemented HTML templates and front-end logic using Bootstrap, CSS3, JavaScript, and jQuery for different web applications.
  • Designed and developed custom WordPress themes and plugins for different industries, specifically education, travel, legal, finance, arts, and sports.
  • Analyzed and performed troubleshooting of usability and user experience for corporate websites from the education, arts, and sports.
  • Designed mock-ups and prototypes for both mobile and web applications for projects from the education, travel, legal, finance, arts, and sports industries.
Technologies: PHP, WordPress, WooCommerce, PrestaShop, Bootstrap 4, jQuery, JavaScript, Ajax, Git, CSS3, MySQL, REST APIs, Laravel, Sketch, WordPress Themes, WordPress REST API, UX Design, UI Design, CSS, PHP 7, User Experience (UX), WooCommerce Subscriptions 2, Sketch to HTML, PSD to HTML, CSS Grid, Flexbox, PHP 5, jQuery Mobile, jQuery UI, WordPress API, Sketch to WordPress, WordPress eCommerce, WordPress Multisite, WordPress Multi-user, Front-end Development, Back-end Development, Mailchimp, PayPal, Stripe Payments, WordPress Design, HTML, UX Audits, Front-end Design, User Interface (UI), Customer Journeys, Microsoft Excel, WP Engine, GitHub, Search Engine Optimization (SEO), Yoast SEO, Elementor, Shopify, ACF PRO, Advanced Custom Fields (ACF), Web UI Design, eCommerce Web Design, eCommerce, Front-end, API Integration

Custom WooCommerce Development

https://www.bravotransfers.com
This site is powered by WooCommerce and uses a custom theme.

I've been working on this project for more than a year as a full-stack developer. The site sells car rides from different locations and allows the user to select the vehicle type.

Besides running a custom theme, the site has a very custom behavior:
• Products were created via Woo API.
• There is a search form that allows selecting the origin and destination (both fields use an autocomplete library and load search results from an API).
• The search form allows selecting the pickup location, drop off date and time, and the number of passengers.
• The search form has custom validation, and in order to improve performance, it has custom logic to trigger the product search at different stages.
• When no products are found, a request is sent to create the products dynamically via an API.
• After a vehicle is selected (product added to cart), programmatically, the return ride is added to the same cart.
• The checkout process is also custom and divided into two steps.

WooCommerce-based Fashion eCommerce

https://theextremecollectionusa.com
My role on this project was as a UI designer and as a full-stack developer.

The design process involved two stages: wireframes and UI mockups.
The website is based on WordPress/WooCommerce and employs Bootstrap 5, jQuery, Ajax, and vanilla JavaScript.

The shop is running a custom theme created exclusively for this project; it can support multiple currencies and two different languages.

The project also included SEO optimization, specifically mostly on-page SEO techniques.

Custom WordPress Site

https://tolucafoods.com
The entire UI was designed based on existing brand guidelines. I developed a custom theme for a WordPress site that would behave like a WooCommerce catalog but without employing WooCommerce itself. I created a custom post type and custom taxonomies and linked the custom products to existing products on a different eCommerce site not based on WordPress. The site was developed in two languages.

Custom Woocommerce Development

https://supplysync.shop
A custom WooCommerce site where product lists are created by users with a custom role (school admins). These lists are then available for parents to purchase. All the logic for School Admins was custom-built to create their accounts and manage supplies lists. A custom WC loop was developed as well to adjust to a custom UI. This project included both the design and development stages. The WooCommerce site is powered by a custom WordPress theme built from scratch.

Language Teachers Platform

https://linguaclick.com
Linguaclick is a platform for finding language teachers. They can create and customize their profile, which can be found through a search form with many filters. Students can also create an account to leave reviews on the teachers' profiles.

The whole platform was built in WordPress. Teachers and students are saved as WordPress users. Teachers can modify their custom post type labeled "Teacher file." The platform is currently in six languages. The WordPress site employs the "Linguaclick" custom theme. There aren't any third-party plugins to provide all the functionalities except for ACF Pro.

Custom Forum and Blog Archive

https://linguacop.eu
LinguaCoP is a community for language teachers built in WordPress. The platform includes a blog, forum, and resource inventory. Teachers have the option to create an account that includes the ability to make a post, participate in the forum, add a notification displayed on the home page, and upload a document for the resource inventory. The forum was initially built with bbPress, with large customization to work according to the project's requirements. The resource inventory and the notifications are Custom Post Types (CPTs).
2012 - 2013

Master's Degree in Creation and Management of Technology-based Enterprises

Universitat de Barcelona - Barcelona, Spain

2005 - 2010

Bachelor's Degree in Electronic Engineering

UMSA - La Paz, Bolivia

Libraries/APIs

jQuery, Flexbox, jQuery UI, WordPress REST API, WooCommerce API, jQuery Mobile, WordPress API, REST APIs, Vue

Tools

ACF PRO, Advanced Custom Fields (ACF), Sketch, Git, Mailchimp, Microsoft Excel, GitHub, Adobe Photoshop, PrestaShop

Frameworks

Bootstrap, Laravel

Languages

PHP, CSS3, HTML5, CSS, HTML, JavaScript, PHP 7, PHP 5, C++

Platforms

WordPress, WooCommerce, HubSpot, Mailgun, Shopify

Storage

MySQL, JSON, WP Engine

Paradigms

Management, Agile, Scrum, UX Design, UI Design, Search Engine Optimization (SEO), Web UI Design, Web App Design, Mobile UI Design, eCommerce Web Design, Design Thinking

Other

WordPress Themes, Bootstrap 4, Sketch to HTML, PSD to HTML, CSS Grid, Sketch to WordPress, WordPress eCommerce, WordPress Multi-user, Front-end Development, Back-end Development, WordPress Design, Bootstrap to WordPress, eCommerce, Front-end, Pixel Perfect, Team Leadership, Ajax, WordPress Plugins, WooCommerce Subscriptions 2, WordPress Multisite, Front-end Design, PayPal, Stripe Payments, User Experience (UX), Web UX, UX Audits, User Interface (UI), Customer Journeys, Google SEO, Yoast SEO, Elementor, SEO Tools, API Integration, APIs, Worldpay, Bootstrap 5, Marketplaces

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