Martin Jordan
Verified Expert in Engineering
WordPress and WooCommerce Developer
La Paz, La Paz Department, Bolivia
Toptal member since May 26, 2021
Martin is a full-stack developer with skills in UI/UX design. His roles include those of a senior and lead developer and CTO. For the last two years, he has worked on various custom WordPress and WooCommerce projects through Toptal. Before that, he worked as the CTO for a creative agency. Martin designed and implemented Agile methodologies (Scrum), version control (GitHub), and QA for clients, built custom plugins, packages, and libraries to power custom themes, and acted as project manager.
Portfolio
Experience
- WordPress - 16 years
- PHP - 12 years
- Bootstrap - 12 years
- jQuery - 12 years
- JavaScript - 10 years
- WooCommerce - 8 years
- WordPress Themes - 6 years
- WordPress REST API - 3 years
Availability
Preferred Environment
PHP, WordPress, WooCommerce, JavaScript, Bootstrap, jQuery
The most amazing...
...experience I've had is serving as the CTO and co-founder of a startup—a social network for sports fans.
Work Experience
Senior Full-stack Developer
Listii
- Developed a custom WordPress site powered by the Ultimate Member Plugin. The site is conceived as a social network for teachers where they can create profiles, add links to wish lists, and earn points by clicking on links provided by the site.
- Developed custom logic from scratch to handle the points system using a custom post type for the teacher's activity (points log). The points are assigned based on given actions by the users, so all the logic to keep track of these actions was built.
- Designed all the site's UI based on brand guidelines.
- Implemented logic to create, manage, delete, and edit affiliate items so teachers can earn points.
Senior Web Developer
Wolf and Bear Marketing Inc
- Implemented data integration from a 3rd-party provider, REST API, to display stats, stands, scores, and schedules of different baseball competitions.
- Implemented the integration of baseball news data from a 3rd-party API and built the proper logic to create WordPress posts based on the data automatically.
- Designed a new UI for the entire site and implemented a custom WordPress theme to work with the already-built features for the API integration.
WordPress/WooCommerce Developer
Supply Sync Ltd
- Developed a custom eCommerce site based on lists of products created by a customized user role, "school admins."
- Implemented logic to create, manage, delete and edit lists of products that may be purchased as a whole or individually by customers.
- Designed all the site's UI based on brand guidelines.
WordPress Developer
Toluca Foods Inc.
- Designed a new UI for the entire site, which included a UX audit based on the brand's goals.
- Developed a new custom WordPress theme for a catalog site, which demanded the creation of a product custom post type.
- Integrated the new site with an existing eCommerce site powered by a 3rd-party tool.
Front-end Developer
Wizard Phone LLC
- Designed a new UI for the entire site based on brand guidelines.
- Developed templates based on Bootstrap 5 and jQuery, ready to be integrated into the existing back-end logic.
- Implemented a custom library to display tabular data based on the amount of information the web app included.
Chief Technology Officer
Factoria Creativa
- Served as the senior full-stack developer building custom themes for WordPress and WooCommerce.
- Provided support to junior developers and interns.
- Developed a framework for building custom themes for WordPress and WooCommerce.
- Designed and implemented Agile scrum methodologies, version control using GitHub, and QA for the web department.
- Implemented new design methodologies, specifically Sketch and InVision, in cooperation with the design department.
- Developed and launched a training program for junior developers and interns.
- Built custom plugins, packages, and libraries to power the custom themes developed for each project.
- Acted as project manager for multiple clients from various sectors and different levels of requirements.
Chief Technology Officer
Fan360
- Implemented usability tests and conducted user interviews to establish a validated route for the platform redesign, considering UI and UX best practices.
- Redesigned the web application and native mobile applications according to the new branding strategy.
- Updated HTML templates, CSS styling, and front-end JavaScript logic according to the new style guides and mock-ups.
- Coordinated with back-end developers to implement several updates for the platform according to requirements from the growth team.
Chief Technology Officer and Co-founder
9ineSports
- Created storyboards and sitemaps to define the concept of a web application for sports fans, particularly football fans.
- Designed wireframes for the initial version of the web application.
- Designed the style and branding guides according to the established values of the brand and project.
- Designed mock-ups and prototypes employing Sketch and InVision.
- Developed HTML templates like Bootstrap, JavaScript, and jQuery.
- Designed and implemented the front-end logic to consume REST APIs with JSON response. Supervised, managed, and coordinated the development team, which comprises four people, to implement the platform's back-end structure using Python.
- Implemented usability tests and user interviews to improve specific KPIs. (Hotjar, Crazyegg, and A/B testing).
- Managed the design team (three designers) and the marketing and communication team (up to eight people) to implement the growth campaigns.
- Given a signed agreement, designed and implemented various marketing activations with the RCD Espanyol. Continued collaboration with the club's design, communication, and digital teams.
- Designed wireframes for the first version of the native mobile apps for Android and iOS. Implemented the UI and prototype designs for the initial version of the mobile apps using Sketch and InVision.
Full-stack Developer
Online Freelance Agency
- Developed projects for creative agencies based in the US and Australia.
- Implemented HTML templates and front-end logic using Bootstrap, CSS3, JavaScript, and jQuery for different web applications.
- Designed and developed custom WordPress themes and plugins for different industries, specifically education, travel, legal, finance, arts, and sports.
- Analyzed and performed troubleshooting of usability and user experience for corporate websites from the education, arts, and sports.
- Designed mock-ups and prototypes for both mobile and web applications for projects from the education, travel, legal, finance, arts, and sports industries.
Experience
Custom WooCommerce Development
https://www.bravotransfers.comI've been working on this project for more than a year as a full-stack developer. The site sells car rides from different locations and allows the user to select the vehicle type.
Besides running a custom theme, the site has a very custom behavior:
• Products were created via Woo API.
• There is a search form that allows selecting the origin and destination (both fields use an autocomplete library and load search results from an API).
• The search form allows selecting the pickup location, drop off date and time, and the number of passengers.
• The search form has custom validation, and in order to improve performance, it has custom logic to trigger the product search at different stages.
• When no products are found, a request is sent to create the products dynamically via an API.
• After a vehicle is selected (product added to cart), programmatically, the return ride is added to the same cart.
• The checkout process is also custom and divided into two steps.
WooCommerce-based Fashion eCommerce
https://theextremecollectionusa.comThe design process involved two stages: wireframes and UI mockups.
The website is based on WordPress/WooCommerce and employs Bootstrap 5, jQuery, Ajax, and vanilla JavaScript.
The shop is running a custom theme created exclusively for this project; it can support multiple currencies and two different languages.
The project also included SEO optimization, specifically mostly on-page SEO techniques.
Custom WordPress Site
https://tolucafoods.comCustom Woocommerce Development
https://supplysync.shopLanguage Teachers Platform
https://linguaclick.comThe whole platform was built in WordPress. Teachers and students are saved as WordPress users. Teachers can modify their custom post type labeled "Teacher file." The platform is currently in six languages. The WordPress site employs the "Linguaclick" custom theme. There aren't any third-party plugins to provide all the functionalities except for ACF Pro.
Custom Forum and Blog Archive
https://linguacop.euEducation
Master's Degree in Creation and Management of Technology-based Enterprises
Universitat de Barcelona - Barcelona, Spain
Bachelor's Degree in Electronic Engineering
UMSA - La Paz, Bolivia
Skills
Libraries/APIs
jQuery, Flexbox, jQuery UI, WordPress REST API, WooCommerce API, jQuery Mobile, WordPress API, REST APIs, Vue
Tools
ACF PRO, Advanced Custom Fields (ACF), Sketch, Git, Mailchimp, Microsoft Excel, GitHub, Adobe Photoshop, PrestaShop
Languages
PHP, CSS3, HTML5, CSS, HTML, JavaScript, PHP 7, PHP 5, C++, PHP 8
Frameworks
Bootstrap, Laravel
Platforms
WordPress, WooCommerce, HubSpot, Mailgun, Shopify
Paradigms
Management, Agile, Scrum, UX Design, UI Design, Search Engine Optimization (SEO), Web UI Design, Web App Design, Mobile UI Design, eCommerce Web Design, Design Thinking
Storage
MySQL, JSON, WP Engine
Other
WordPress Themes, Bootstrap 4, WordPress Plugins, Sketch to HTML, PSD to HTML, CSS Grid, Sketch to WordPress, WordPress eCommerce, WordPress Multi-user, Front-end Development, Back-end Development, WordPress Design, Bootstrap to WordPress, eCommerce, Front-end, Pixel Perfect, Team Leadership, Ajax, WooCommerce Subscriptions 2, WordPress Multisite, Front-end Design, PayPal, Stripe Payments, User Experience (UX), Web UX, UX Audits, User Interface (UI), Customer Journeys, Google SEO, Yoast SEO, Elementor, SEO Tools, API Integration, APIs, Payment Gateways, Worldpay, Bootstrap 5, Marketplaces, Custom Themes, Custom Post Types
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