Taha is available for hire

Taha Holawala

Verified Expert in Engineering

Salesforce Developer

Location

Berlin, Germany

Toptal Member Since

February 18, 2019

Taha is a 12x certified Salesforce developer who has worked with clients across the globe on various projects, such as finance, education, logistics, and tech. He is a certified platform developer and consultant specializing in Apex, Visualforce pages, JavaScript, and Lightning Web Components. He loves to work on complex customizations and integrations to deliver out-of-the-box solutions.

Certified Salesforce Administrator Full-stack Development Back-end Salesforce Lightning Queueable Apex Salesforce.com Administration Salesforce API Salesforce REST API Salesforce SOQL/SOSL Apex SOQL Visualforce Salesforce AppExchange JavaScript jQuery

Portfolio

LeasePlan

Agile, Apex, Apex Classes, Apex Triggers, APIs, Architecture, Salesforce...

IvyWise LLC

Salesforce, Conga Composer, Salesforce Sales Cloud, Data, Outlook Add-ons, Apex...

Riaz Capital

Salesforce, Salesforce API, DocuSign, Apex, Lightning Components...

Experience

Salesforce REST API - 8 years Salesforce SOQL/SOSL - 8 years Salesforce.com Administration - 5 years Salesforce Sales Cloud - 5 years Apex - 5 years Apex Classes - 5 years Lightning Components - 3 years Conga Composer - 2 years

Availability

Full-time

Preferred Environment

Visual Studio Code (VS Code), Eclipse, IntelliJ IDEA

The most amazing...

...thing I've worked on is a custom chatbot implementation to fetch data based on chat details to increase customer service response time and efficiency.

Work Experience

Senior Salesforce Developer

2021 - 2024

LeasePlan

Ensured seamless integration between Salesforce and external systems using APIs and middleware tools. Created dynamic mapping between EDM fields and Salesforce fields with the help of custom metadata.
Maximized system capacity by identifying bottlenecks in existing codebase and devising strategic optimization plans, thus bringing down API calls TAT.
Implemented complex deduplication logic to identify duplicate accounts and contacts, improving data quality.
Designed and implemented inbound and outbound integration frameworks.
Championed best practices in software development, fostering an environment of continuous improvement among team members.
Coordinated deployments of new software, feature updates, and fixes using Copado.
Developed reusable Lightning Components to render Pega screen within Salesforce to start onboarding cases in Pega.
Implemented Salesforce Shield for platform encryption.

Technologies: Agile, Apex, Apex Classes, Apex Triggers, APIs, Architecture, Salesforce, Salesforce Lightning, Lightning Components, API Integration, REST, SOAP, Salesforce Sales Cloud, Visualforce, Salesforce API, Salesforce Customization, CRM Implementation (Salesforce), Lightning Web Components (LWC), Full-stack Development, Salesforce Visualforce, Design Patterns

Salesforce Developer

2021 - 2022

IvyWise LLC

Redesigned the existing data model to cater to the new requirements. The new design helps the company with better reporting, fewer duplicates, and more structured data.
Used Apex and Data Loader to migrate the data into a new data structure.
Implemented single sign-on (SSO) using Microsoft 360 as the identity provider.
Created multiple reports and dashboards to give the business deeper insights.
Developed automation around payment processors to schedule upcoming installment emails.

Technologies: Salesforce, Conga Composer, Salesforce Sales Cloud, Data, Outlook Add-ons, Apex, Data Migration, Salesforce Apex, Salesforce.com Data Loader, Single Sign-on (SSO), Certified Salesforce Administrator, Education, Salesforce.com Administration, Apex Triggers, Salesforce Cloud Flow, Queueable Apex, Salesforce Customization, CRM Implementation (Salesforce), Lightning Web Components (LWC), Full-stack Development

Senior Salesforce Developer

2020 - 2021

Riaz Capital

Developed a property management app with an end-to-end property lifecycle leveraging Salesforce out-of-the-box features and customizations.
Designed and developed an end-to-end leasing process to capture the prospects, rental applications, and leases.
Implemented a dynamic lease generation with the help of DocuSign and DocuSign for the Salesforce app exchange package.
Leveraged Docusign document generation for generating dynamic lease agreements with multiple tenants and the leasing agents involved.
Integrated with MailParser to capture prospects and create cases from multiple email sources.
Worked on integration with FormAssembly to capture potential prospects from multiple front end websites.

Technologies: Salesforce, Salesforce API, DocuSign, Apex, Lightning Components, Salesforce Lightning, Salesforce REST API, Form Assembly, SOQL, Certified Salesforce Administrator, Salesforce Apex, APIs, Salesforce.com Administration, Apex Triggers, Salesforce Cloud Flow, Salesforce Customization, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce, Design Patterns

Senior Salesforce Developer

2020 - 2021

The Imperial Group

Developed a Salesforce-based financing system to replace an existing third-party financial system.
Developed complex financial reports, including balance sheets and income statements, within Salesforce with the help of Visualforce pages and Apex.
Developed interactive capturing of transactions, payments, and ledger entries with the help of Lightning web components.
Built an automated process to convert transactions into payments and eventually into ledger entries with the help of Apex, flows, and Process Builder.

Technologies: Apex, Apex Triggers, Salesforce, Salesforce Lightning, Lightning Components, Lightning Design System, Visualforce, Certified Salesforce Administrator, Salesforce Apex, Salesforce.com Administration, Salesforce Cloud Flow, Queueable Apex, Salesforce API, Salesforce Customization, CRM Implementation (Salesforce), Lightning Web Components (LWC), Full-stack Development, Salesforce Visualforce, Design Patterns

Technical Consultant

2018 - 2021

Salesforce

Helped the clients assess the performance of the orgs and developed frameworks to streamline the development process.
Implemented Salesforce Shield for one of the clients.
Designed and developed third-party integrations and custom APIs.
Designed and performed data migration activities between multiple orgs.

Technologies: Salesforce, Salesforce Sales Cloud, Salesforce Apex, Salesforce REST API, Apex Classes, Apex Triggers, Architecture, Conga Composer, Communities, Data Architecture, DocuSign, Agile, Apex, APIs, Salesforce.com Administration, Salesforce Cloud Flow, Queueable Apex, Visualforce, Salesforce Customization, CRM Implementation (Salesforce), Lightning Web Components (LWC), Full-stack Development, Salesforce Visualforce, Design Patterns

Salesforce Architect

2019 - 2020

Newark College Institute

Redesigned the underlying data structure to capture the details in a more structured manner.
Designed a lead capturing flow to capture potential candidates into the system.
Designed a public auto registration process that helped students register themselves. The flow helped in capturing the data in an automated fashion and prevented manual data entry. The flow used keys and personal information for authentication.
Ideated and designed a student 360 page to help student view their data without logging in to the system using visual workflows and Lightning components.

Technologies: Reports, Workflow, Lightning Components, Apex, Certified Salesforce Administrator, Salesforce, Salesforce Apex, Education, Salesforce.com Administration, Apex Triggers, Salesforce Cloud Flow, Queueable Apex, Visualforce, Salesforce Customization, Salesforce Community, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce

Salesforce Developer

2019 - 2020

OEWD

Created an intuitive job seeker community using lightning components which helped potential job seekers to search for a matching job in San Francisco.
Created a custom registration process for the communities using lightning components to auto register the candidates to the job search portal.

Technologies: Communities, Lightning Components, Apex, Salesforce, Certified Salesforce Administrator, Salesforce Apex, Salesforce.com Administration, Apex Triggers, Visualforce, Salesforce API, Salesforce Customization, Salesforce Community, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce

Salesforce Developer

2019 - 2019

Arcadia Lights

Refactored the complex pricing logic to implement dynamic pricing of the products.
Built an account team-based sharing structure to share the opportunities and accounts to the partner community users and the customer community users.

Technologies: Salesforce, Certified Salesforce Administrator, Salesforce Apex, Salesforce.com Administration, Apex Triggers, Queueable Apex, Visualforce, Salesforce API, Salesforce Customization, Salesforce Community, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce

Salesforce Developer

2018 - 2018

Pacific Associates

Created a SOAP-based integration between Salesforce and Global Client Solutions using Apex, Soap UI and WSDL-to-Apex to fetch financial details from Global Client Solutions and performing complex calculations in Salesforce.
Created an automatic subscription functionality between Mailchimp and Salesforce leads using Salesforce's Apex callout and Apex.
Created an Integration between a messaging platform and Salesforce to send SMSs and receive incoming SMS notification in Salesforce with help of custom web services in Salesforce, Apex Callout , Postman, and Visualforce pages.
Simplified document generation and merging fields with the help of Drawloop app exchange package in Salesforce.
Used Docusign to simplify the e-signing process.
Automated lead conversion functionality, dynamic task generation and assignment, and maintenance of the existing system with the help of Apex, Triggers, Visualforce pages, batches, and schedulers.

Technologies: Drawloop, DocuSign, Mailchimp, JavaScript, Visualforce, Apex, Certified Salesforce Administrator, Salesforce Apex, APIs, Salesforce.com Administration, Apex Triggers, Queueable Apex, Salesforce API, Salesforce Customization, CRM Implementation (Salesforce), Salesforce Visualforce

Salesforce Developer

2017 - 2018

Delivery Hero GMBH

Developed a chatbot to fetch runtime data based on chat details and improve the customer service team's efficiency with the help of prechat APIs, Vue.js, Apex, SLDS, and making callouts to the middleware system using Apex.
Refactored and redesigned the core custom CPQ implementation to increase flexibility and efficiency for the sales team with the help of Vue.js, Visualforce pages, SLDS, and Apex.
Implemented a new trigger framework for the core objects like accounts, opportunities, and cases with the help of interfaces and custom settings to improve system efficiency.
Developed a custom attachment migration utility to migrate Salesforce attachments between the orgs with the help of Java and Talend (ETL tool).
Contributed to CI/CD process implementation with the help of Jenkins, GitHub, and Ant Migration.
Developed a new generic integration framework with different external systems with the help of platform events and custom Salesforce REST APIs.
Transformed and migrated data between the old and the new org with the help of an ETL tool (Talend).

Technologies: Salesforce, Certified Salesforce Administrator, Salesforce Apex, APIs, Salesforce.com Administration, Apex Triggers, Salesforce Cloud Flow, Queueable Apex, Visualforce, Salesforce API, Salesforce Customization, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce, Design Patterns

Senior Software Engineer

2014 - 2017

Persistent System, Ltd.

Contributed to the implementation of the used car loans flow for Capital First with the help of Visualforce Pages, Apex, SLDS, JavaScript, jQuery, and process builders.
Developed a new logging utility for proper debugging and analysis with the help of Salesforce attachments and Apex code.
Implemented a new custom batch-based approach completely with the help of Visualforce pages and streaming APIs to increase the turnaround time for processing loan applications.
Developed an integration with fraud and duplication detection service with the help of Apex class and Mulesoft as middleware.
Developed an integration with a car evaluation system to fetch the runtime evaluation of a car with the help of Apex classes and Visualforce pages.
Exposed the APIs in Salesforce using the custom REST APIs in Salesforce to update the customers' eligibility details in Salesforce.

Technologies: Salesforce, Certified Salesforce Administrator, Salesforce Apex, APIs, Salesforce.com Administration, Apex Triggers, Visualforce, Salesforce API, Salesforce Customization, Salesforce Community, CRM Implementation (Salesforce), Full-stack Development, Salesforce Visualforce, Design Patterns

Experience

Global Client Solutions Integration

A complex SOAP-based integration between Salesforce and the Global Client Solutions system to fetch the financial transactions, payments, drafts, and fees into Salesforce and perform calculations, automatic task generation, and reporting in Salesforce. The project involves parsing the WSDL file with the help of the WSDL-to-Apex feature and manual alteration of the WSDL file to generate web service classes, SOAP UI, batches to sync data periodically, and custom buttons to fetch the data on runtime.

Dynamic Pricing Module

Built a structured dynamic pricing model to calculate the prices of the products depending upon the customer community user and a partner user login into the system. The model supported adding different levels of commission for the different tiers of users generating the quote. The model is completely configurable to adjust the pricing based on different scenarios.

Mailchimp Integration

Implemented integration between Salesforce and Mailchimp to subscribe and unsubscribe leads' emails dynamically to Mailchimp along with other custom fields with the help of Apex callouts, Triggers, Visualforce pages, and JavaScript.

Simple Texting Integration

Integration between Salesforce and the SMS platform (Simple Texting) to send SMSs from Salesforce's lead and account details pages and receive notification of the incoming SMSs within Salesforce as tasks. The project involves a REST-based integration done with the help Apex callouts, Apex web services to listen to webhooks, and Apex triggers for automatic subscription to the Simple Texting SMS campaigns list.

GDPR

Implemented a data deletion service written in Python which was hosted on Jenkins which runs periodically to fetch the customer data from the deletion service and deletes the data from Salesforce.

Custom Chatbot Implementation

Implemented a chatbot to fetch vital details from multiple systems on runtime based on the chat details, helping the customer service team increase efficiency and improve their response time and customer satisfaction.

Custom Batch Implementation to Increase TAT

Worked on a custom batch solutions with the help of streaming API and Visualforce pages to increase the turnaround time of loan application processing to increase the customer satisfaction and growth of the business.

Attachment Migration Utility

A Java-based tool to migrate attachments between multiple Salesforce organizations. Later, I migrated the code into an ETL tool to increase the flexibility of the tool.

Logging Utility

Developed a logging utility to log Integration and system details within Salesforce for thorough debugging of issues and analysis of system performance. Very helpful in debugging failures in integrations and also calculating callout time.

Salesforce Developer/Admin

IvyWise is an Ivy League university consulting company. My role was to redesign their data architecture to cater to their requirement and give 360 views of a student.
Also, I implemented Microsoft Single Sign-On (SSO) and helped them get insights using reports and dashboards.

Skills

Languages

Apex, SOQL, JavaScript, Java, JavaScript 6

Frameworks

Lightning Components, Visualforce, Salesforce Visualforce, Bootstrap

Libraries/APIs

Salesforce API, Salesforce REST API, jQuery, Vue, Vue 2

Tools

Salesforce Sales Cloud, Eclipse IDE, Lightning Design System, IntelliJ IDEA, Jira, Postman, SoapUI, Conga Composer, Mailchimp, Jenkins, GitHub, Drawloop, Lightning Communities, Form Assembly

Platforms

Salesforce SOQL/SOSL, Salesforce, Eclipse, Visual Studio Code (VS Code)

Other

Apex Triggers, Apex Classes, Queueable Apex, Salesforce Lightning, Salesforce Service Cloud, Salesforce.com Administration, Salesforce Apex, Certified Salesforce Administrator, APIs, Salesforce Cloud Flow, Salesforce Development Community (SFDC), Consulting, Back-end, Salesforce Customization, Salesforce Community, CRM Implementation (Salesforce), Lightning Web Components (LWC), Full-stack Development, Education, Salesforce AppExchange, Communities, Workflow, Reports, SLDS, DocuSign, Integration, Data Architecture, Architecture, Salesforce System Administration, Salesforce.com Developer Certification, Salesforce Platform Developer II Certification, Salesforce Platform Developer I Certification, Data, Outlook Add-ons, Data Migration, Salesforce.com Data Loader, Single Sign-on (SSO), API Integration, SOAP

Paradigms

Design Patterns, Agile, REST

Education

2010 - 2014

Bachelor of Technology Degree in Computer Science

GCOE - Amravati, India

Salesforce

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