Zohaib Shams, Developer in Karachi, Sindh, Pakistan
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Zohaib Shams

Verified Expert  in Engineering

Salesforce and Software Developer

Location
Karachi, Sindh, Pakistan
Toptal Member Since
February 20, 2023

Zohaib is a 4X Salesforce-certified expert and seasoned software engineer with 12 years of industry experience focused on web application development, Salesforce, and marketing cloud consultancy. His expertise includes all back-end-related requirements, such as AMPScript work on dynamic email templates, server-side JavaScript resources for cloud pages, support for all journeys, automation, and third-party integrations alongside engagement-related reporting and analytics.

Availability

Full-time

Preferred Environment

Salesforce Marketing Cloud, Salesforce, ASP.NET, C#.NET WinForms, JavaScript

The most amazing...

...product I've saved from extinction that is still alive and kicking after 8 years was an old, struggling, full-page postback, thin-client-based ASP.NET web app.

Work Experience

Staff Software Engineer

2021 - 2022
10Pearls
  • Managed all the third-party integrations with their marketing cloud business units and coordinated across multiple teams to provide the necessary API calls for their order management platform, along with data-related imports and export of analytics.
  • Organized and structured all the post-purchase, promotional, and campaign-related emails sent with the new folder hierarchy.
  • Set up email-based analytical reports and alert emails for the internal teams to track and assess the ongoing journeys and automation for better decision-making in upcoming campaigns.
Technologies: Salesforce Marketing Cloud, APIs

Salesforce Advisory Software Engineer

2019 - 2021
Systems limited
  • Designed and developed all the back-end related work items, including AMPScript for email templates.
  • Configured all the needed attribute group relationships in Contact Builder to utilize contact data related updates in the journeys.
  • Created all the journeys, including transactional, post-purchase, promotional, and campaign-related email sends, using REST API, data-extension, and automation-based record entries.
Technologies: Salesforce Marketing Cloud, AMPscript, REST APIs, Contact List Building, Advisory

Marketing Cloud Enhancement Project: Support Module Environment

The client needed to revamp their existing Salesforce marketing cloud implementation, along with new enhancements and functionality. I was the senior marketing cloud consultant and led the team while coordinating all the requirements gathering with the client's on-shore project manager.

I designed and developed all the ‘back-end’ related work items, including AMPScript for the email templates. Configured all the needed attribute group relationships in Contact Builder to utilize contact data-related updates in the journeys. Configured automation-related activities, including SQL, import, email, filtering, and reporting. Created all the journeys, including transactional, post-purchase, promotional, and campaign-related email sends, using REST API, data extension, and automation-based record entries. Managed all the dynamic content scripting in email templates, including interactive forms and cloud pages.

Marketing Cloud Enhancement Project: Data Management Module

The client had problems handling the data management in their existing Salesforce marketing cloud implementation, along with changes to their existing journeys and data-related automation, especially the SQL query activities, which needed more fields to accommodate value updates in the journeys.

I designed and configured the data extension for the synchronized Salesforce data extensions and the data extension relationship in Contact Builder. I configured the automation for the synchronized data extension and created the journey, and used the contact data for the updated data/information in the journey. I delivered dynamic content and wrote the AMPScript to get the data for the mortgage loan office (MLO) from Salesforce and showed it in the email template.
DECEMBER 2022 - DECEMBER 2024

Marketing Cloud Personalization Accredited Professional

Salesforce

JANUARY 2020 - PRESENT

Certified Salesforce Marketing Cloud Consultant

Salesforce

DECEMBER 2019 - PRESENT

Certified Salesforce Marketing Cloud Email Specialist

Salesforce

NOVEMBER 2019 - PRESENT

Certified Salesforce Administrator

Salesforce

Libraries/APIs

jQuery, REST APIs, Salesforce SOAP API

Tools

Salesforce Marketing Cloud, C#.NET WinForms

Languages

AMPscript, JavaScript, SQL

Frameworks

ASP.NET

Platforms

Salesforce

Other

Contact List Building, APIs, Advisory

Collaboration That Works

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