Digital Designer Job Description Template

Digital design is a diverse role that encompasses many design disciplines, creating everything from web graphics to mobile apps to eBook covers. In some companies, the digital designer will focus on just one aspect of digital design, while others require their designers to be able to participate in a variety of projects.

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Regardless of the types of projects a digital designer works on, they tend to follow a similar pattern for actually completing that work. They start by assessing the needs of the customer along with any design specifications from the brand or other stakeholders. They create wireframes or design mockups for approval, make changes to those based on feedback from stakeholders (including results of A/B tests with users), and then deliver the final design to other teams (such as developers) who will implement the design.

Design is subjective, therefore, writing a good digital designer job description requires focusing on skills and requirements that are not and cannot be subjective. Because digital design encompasses a wide range of work, it’s vital that the exact job skills are outlined clearly.

Digital Designer Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about the company’s culture, perks, and benefits. Include office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

In your role as a digital designer, your day-to-day tasks will consist of collaborating with other teams to define requirements, iterate on design solutions, and contribute expertise for various digital products.

One of the key aspects of your role is creating digital assets for a wide range of platforms, including websites and apps, social media, display advertising, and eCommerce.

Responsibilities

As our digital designer, your responsibilities will include designing digital assets, testing them, and optimizing them based on their performance. Responsibilities also include staying up to date on industry trends and the latest digital design software.

More responsibilities in detail

  • Participate in design discussions and give feedback during planning and strategy meetings.
  • Quickly translate ideas into sketches, wireframes, mockups, and interactive prototypes.
  • Test assets and optimize based on their performance.
  • Iterate new designs based on user feedback.
  • Create digital assets (static, video, and HTML) for a range of platforms (social, display advertising, eCommerce, websites, mobile apps, etc.).
  • Create website assets from hero design to web animations.
  • Create email designs for CRM programs and coordinate the creation of email templates in HTML.
  • Design and develop homepages, landing pages, and email concepts.
  • Create and execute concepts for digital advertising.
  • Research industry trends to present ideas and concepts for timely digital innovation.
  • {{Add other responsibilities here that are relevant}}

Requirements

  • Experience in the design thinking process, agile development, and lean startup methodologies.
  • Experience working in a collaborative team environment.
  • Experience working directly with developers to implement designs.
  • Expertise with standard digital design tools, including Sketch, Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, etc.
  • Working knowledge of CSS and HTML.
  • Photo and video editing expertise.
  • Strong knowledge of current digital design best practices and web production techniques.
  • Experience with user-centered design, rapid prototyping, and user testing.
  • A good understanding of visual design principles.
  • Proven digital content skills.
  • Experience creating digital assets for a variety of target audiences.
  • Strong portfolio showing the breadth of digital design capabilities.
  • {{List education level or certification you require}}

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