Aaron is a leading product designer specializing in mobile, web, and smart TV apps. He has worked with notable clients, including Hulu, Samsung, Delta, Rally Health, The Athletic, and many startups. He is an expert in end-to-end product design encompassing user research, strategy, user experience, user interface, design systems, and visual design. Aaron fosters collaboration by partnering with product teams, engineering, and leadership to deliver intuitive, user-centered products.
Designed an iOS app for patients recovering from knee or hip surgery that supports patient recovery and communication with their healthcare provider (Rally Health.).
Designed a web app for healthcare providers to optimize care management of patients recovering from major surgery (Rally Health.).
Owned design experiences for the growth team that optimizes consumer conversion across the web, iOS, and Android apps (The Athletic.).
Designed a chrome TV app for consumers with multiple entertainment streaming accounts that augment the viewers' controls during stream playback (Enjoy Media.).
Designed the iOS app (iPad) and web app for film, tv, and theatre productions to organize media assets, production notes, and collaborate across divisions in real-time (Production Pro.).
Created the design for an iOS app marketplace and communication platform for small businesses to direct access to local consumers in real-time (Veersky.).
Designed the consumer website and app experiences for Hana's new co-working business division (CBRE—Hana).
Technologies: ProtoPie, Adobe Illustrator, Adobe Photoshop, Adobe CC, Principle, Design Systems, InVision, Abstracts, Sketch, Figma, Visual Design, tvOS UI, Interaction Design (IxD), Product Design, Wireframing, iOS App Design, Mobile App Design, UI Design, UX Design, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, Startups, Web Platforms
Principal Product Design
2021 - 2022
Designed a social network streaming app and NFT marketplace for athletes and fans.
Designed a streamlined NFT minting workflow for athletes to create custom NFTs to offer to fans via the Streak marketplace.
Designed a custom challenges feature for fans to buy into athlete goals and programs with exclusive limited edition digital collectibles and NFTs.
Technologies: Figma, Adobe CC, MVP Design, Startups, Web Platforms
Product Design Director
2015 - 2021
Designed a web platform for healthcare providers from scratch that auto-optimizes payments and reimbursements by utilizing a patient's insurance benefits and financial accounts effectively.
Designed a dynamic and personalized reimbursement calculator tool for healthcare practitioners to help patients understand exact costs for services and materials within the web platform for healthcare providers.
Created a paperless "smart" claim experience that eliminates re-work, optimizes for maximum reimbursement, and checks for and corrects errors, reducing claim denials from insurance payers.
Designed an eCommerce checkout experience UI kit for eCommerce partners to plugin Patch's API to auto-file claims for patient reimbursements upon completion of checkout.
Designed a mobile web application for healthcare providers' patients to "self-onboard" expediting the patient intake process.
Technologies: UX Design, Wireframing, UI, UX, Jira, Figma, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, MVP Design, Startups, Web Platforms
Lead Product Designer
2013 - 2015
Designed the Hulu streaming app for the new Apple TV (tvOS) hardware device.
Designed the native Hulu video player experience for the app on Sony PlayStation and Microsoft Xbox devices.
Created the Hulu content pages system for the Hulu streaming website for content including movies, series, original content, and short-form content.
Designed the in-app multi-plan purchasing experience for Hulu on Playstation, Xbox, and Roku platforms.
Designed the premium add-ons experience (Showtime, HBO, and Cinemax) on Hulu for all 10-featured platforms (Playstation, Xbox, Roku, Apple TV, and more.).
Technologies: Adobe After Effects, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, Web Platforms
2012 - 2013
Art directed and designed an award-winning mobile-responsive eCommerce website for a handbag company.
Designed an award-winning eCommerce website for a portable Bluetooth speaker company.
Designed a mobile app for Magento eCommerce administrators to manage and track sales, order processing, and shipping of their online inventory.
Created and prototyped a mobile-responsive, customizable eCommerce checkout experience plugin for the Magento marketplace.
Designed a subscription-based eCommerce website for a tea-delivery service.
Technologies: eCommerce, Magento, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Prototyping, User Interface (UI), User Experience (UX)
Lead Interactive Designer
2009 - 2012
World Poker Tour Enterprises
Designed the online poker game, ClubWPT, for windows desktop.
Designed the online blackjack game for windows desktop.
Designed the website for streaming World Poker Tour tournaments and episodes.
Designed the video player experience for WPT's streaming area of the website.
Designed the poker player profile system on the WPT website.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Prototyping, User Interface (UI), User Experience (UX), Web Platforms
2008 - 2009
Designed interactive ads for Lexus, Toyota, Infiniti, and Volkswagen.
Designed a web app for marketers to be able to customize and traffic their own digital ads.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Prototyping, User Interface (UI), User Experience (UX), Web Platforms
2007 - 2008
The Daily Journal Corp.
Designed the online magazine for California Lawyer magazine.
Designed The Daily Journal marketplace feature of the corporate legal website.
Art Directed the marketplace for 8K magazine and Daily Journal publications.