Aaron Smith, Designer in Los Angeles, CA, United States
Aaron Smith

Designer in Los Angeles, CA, United States

Member since March 15, 2018
Aaron is a leading product designer specializing in mobile, web, and smart TV apps. He has worked with notable clients, including Hulu, Samsung, Delta, Rally Health, The Athletic, and many startups. He is an expert in end-to-end product design encompassing user research, strategy, user experience, user interface, design systems, and visual design. Aaron fosters collaboration by partnering with product teams, engineering, and leadership to deliver intuitive, user-centered products.
Aaron is now available for hire


Digital Design


  • Innovative UI Designer

    2022 - PRESENT
    Forbes Media - Q.ai - Main
    • Redesigned the end-to-end onboarding and activation flow for the mobile app experience, including sign-up, onboarding, bank linking, and account funding for a world-leading fintech publisher.
    • Designed the in-app recommendations experience for retail investors to better diversify their portfolios.
    • Redesigned a more personalized dashboard for retail (consumer) investors based on an investor's status.
    • Redesigned the account "portfolios" funding experience for retail investors.
    Technologies: Figma, Adobe CC, MVP Design, Startups, Design Strategy, Design Guidelines
  • Senior Product Designer

    2018 - PRESENT
    Freelance (via Toptal)
    • Designed an iOS app for patients recovering from knee or hip surgery that supports patient recovery and communication with their healthcare provider (Rally Health.).
    • Designed a web app for healthcare providers to optimize care management of patients recovering from major surgery (Rally Health.).
    • Owned design experiences for the growth team that optimizes consumer conversion across the web, iOS, and Android apps (The Athletic.).
    • Designed a chrome TV app for consumers with multiple entertainment streaming accounts that augment the viewers' controls during stream playback (Enjoy Media.).
    • Designed the iOS app (iPad) and web app for film, tv, and theatre productions to organize media assets, production notes, and collaborate across divisions in real-time (Production Pro.).
    • Created the design for an iOS app marketplace and communication platform for small businesses to direct access to local consumers in real-time (Veersky.).
    • Designed the consumer website and app experiences for Hana's new co-working business division (CBRE—Hana).
    Technologies: ProtoPie, Adobe Illustrator, Adobe Photoshop, Adobe CC, Principle, Design Systems, InVision, Abstracts, Sketch, Figma, Visual Design, tvOS UI, Interaction Design (IxD), Product Design, Wireframing, iOS App Design, Mobile App Design, UI Design, UX Design, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, Startups, Web Platforms, Design Strategy, Design Guidelines


  • Master of Fine Arts Degree in Interaction and UI/UX Design
    2007 - 2009
    Academy of Art University - San Francisco, California, USA
  • Bachelor of Arts Degree in Advertising and Marketing and Graphic Design
    2003 - 2007
    Chapman University - Orange, California, USA


  • Certification in Advanced Web Technologies
    University of California, Los Angeles (UCLA)




Los Angeles, CA, United States

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