Abdelrahman Osama
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since November 26, 2020
Abdelrahman is a product design leader with 20+ years of experience, most recently at Scale AI on Kawader, Qatar's national workforce platform, built with the Ministry of Communications and Information Technology. There, he designed the agentic forms interaction model, a structured alternative to chat for AI-powered data capture, as well as the platform's first UI and design system. Earlier, Abdelrahman worked with Johnson & Johnson, Boubyan Bank, and EFG Hermes.
Experience
- UI Design - 20 years
- Interaction Design (IxD) - 15 years
- UX Design - 15 years
- Product Design - 12 years
- UX Strategy - 10 years
- User Research - 10 years
- Product Strategy - 10 years
- Usability Testing - 8 years
Portfolio
Hotdesk | Co-working Space-booking Platform
Conix (AI Architecture)
Hive | School Rides for Kids
Work Experience
Lead Product Designer
Scale AI - International Public Sector
- Led design on Kawader, Qatar's national workforce platform, delivered with the Ministry of Communications and Information Technology (MCIT).
- Designed the agentic forms interaction model, a structured alternative to chat for AI-driven data capture, and the first UI that shipped on it.
- Translated complex AI capabilities into an intuitive enterprise-grade UX adopted by cross-functional government stakeholders.
- Built the platform's design system and interaction patterns from scratch, establishing reusable standards for AI-driven enterprise workflows.
- Partnered with product and engineering leadership to align AI capabilities with measurable business and operational KPIs.
- Improved task completion efficiency across core workflows through structured usability validation and iterative optimization.
- Defined AI-human interaction principles for enterprise environments to ensure clarity, transparency, and trust in generated outputs.
- Designed multilingual and accessibility-conscious interfaces tailored for public sector compliance requirements.
Lead Product Designer and CRO Expert
Alan Bernau Jr
- Led the design and maintenance of the new, refreshed design system.
- Collaborated with the team on conversion rate optimization, delivering a 30-40% uplift over the engagement.
- Conducted over 100 A/B tests over two years across landing pages, product pages, and checkout flows.
UI/UX Designer (Android Tablet and Android Wear)
Alchera Incorporated dba SafeinHome (Toptal Projects)
- Worked on redesigning the user experience for persons under care, by defining users' needs through user interviews and SME interviews, defining the most urgent issues, and how IoT technologies can help.
- Established a design system and redesigned the interaction and UI of the tablet and wearable apps.
- Worked with PM on defining the roadmap of features to be introduced based on research and ideation.
Lead Product Designer
GeoPhy
- Owned product design for Evra, GeoPhy's real-time commercial property appraisal platform.
- Designed core valuation flows and interactive map overlays linking each figure to the spatial evidence behind it.
- Made ML-driven property valuations legible to the appraisers and analysts reviewing them. GeoPhy was later acquired by Walker & Dunlop.
Co-founder | Chief Product Officer
Conix.ai
- Worked with architecture, engineering, and technology teams to conceptualize their in-house technology into a customer-facing product.
- Supervised a major rebrand, including renaming the product to Conix.
- Defined the features to be included in the MVP roadmap.
- Developed the design system, interaction model, and UI design for the customer-facing platform.
Co-founder | Chief Product Officer
Hive Ride
- Validated the market need by conducting low-budget, lean experiments.
- Planned and launched an MVP to test the product-market fit and acquired the first paying customer within one month.
- Continuously refined the customer journey map and service blueprint to spot the gaps and improve the service.
- Developed the design system and designed the MVP version of the web and mobile apps.
- Led a team of 25 UX designers, product owners, and developers to deliver the product roadmap.
- Refined the interaction and UI design and optimized user flows.
Design Mentor
Designlab
- Mentored students from the US, Australia, Germany, UAE, Indonesia, India, and France through design courses provided by Designlab (trydesignlab.com), such as Design 101, Interaction Design, and UX Research and Strategy.
- Mentored a US student through the extended UX Academy program over a period of six months.
- Joined mentors from industry-leading companies such as Airbnb, Amazon, Vodafone, Facebook, Nike, Uber, Google, and Netflix.
UX Director
Nimble (U.K.) Limited
- Set the product strategy and roadmap based on stakeholder interviews and user research.
- Led a small team of designers located in the United States and Argentina to deliver design sprints.
- Collaborated to define and choose the most important features to fit the business objectives and user needs and provide the best and most unique value proposition.
Head of Products
NOOR Tech (Malaysia)
- Conducted competitor analysis and user interviews to define the product strategy and unique value proposition.
- Co-developed the product roadmap to deliver the necessary features down the road.
- Led an international team of UX designers, developers, copywriters, and marketers.
UX Director
NOOR Tech (Malaysia)
- Conducted comprehensive user research, including interviews with many potential global users visiting the famous Petronas Towers in Malaysian.
- Co-developed user models, including personas, empathy maps, and storyboards based on the findings from the user research.
- Recommended many new features to be added to the roadmap, which steered the product positioning to a whole new level and qualified me for a promotion to head of products.
- Led a team of four designers from different countries in UX research, customer journey mapping, and UX/UI design activities.
UX Director/Consultant
Simpleia
- Worked as a freelance UX designer or consultant with many startups around the globe.
- Advocated the importance of proper UX design based on actual user research.
- Conducted over 15 intensive UX workshops, graduating over 200 students.
Head of Web Department
King Saud University
- Co-developed a workflow system for all departments at King Saud University, the largest university in the Middle East.
- Played a key role in designing the research chair's program portal.
- Co-developed a content management system, allowing each professor/researcher to have their own web page.
Web Designer
Oriented Solutions
- Collaborated on defining the company's vision and defined the brand strategy.
- Co-developed the company's brand identity, including colors and typography.
- Designed aspects of the company's website and the email newsletter.
Freelance Web Designer
Point Studios
- Delivered many freelance design projects with Macromedia Flash (back then) and HTML/CSS (W3C compliant).
- Designed logos for many small companies and startups.
- Co-designed interactive games, using Macromedia Flash ActionScript.
Education
Bachelor's Degree in Management Information Systems
New Cairo Academy - Cairo, Egypt
Skills
Tools
Adobe Experience Design (XD), Sketch, InVision, Microsoft PowerPoint, AI Tools, MURAL, Miro, Slack, Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe Flash, Adobe, Google Optimize, Google Analytics, Claude, FigJam
Platforms
Figma, Mobile, Android, iOS, Web, Apple, WordPress, Salesforce, WooCommerce, Google Ads, Webflow, Shopify
Industry Expertise
Real Estate, Luxury Goods, Professional Services, Building & Construction, Consumer Products, Creative Tech, Social Networking, Information Technology, Education, Banking & Finance, Investments, Logistics, Healthcare & Insurance, Transportation & Shipping, Health & Wellness, Advertising, Education Technology (Edtech), Food
Languages
HTML, CSS, JavaScript
Other
UX Design, Product Design, Interaction Design (IxD), Product Strategy, Team Leadership, Web Design, User Research, UX Strategy, Usability Testing, UI Design, Prototyping, Information Architecture (IA), eCommerce, eCommerce UX, Conversion Rate Optimization (CRO), User Flows, Dashboard Design, Web Dashboards, Customer Journey, Journey Mapping, Service Design, Rideshare Services, Customer Experience, User Experience (UX), Mobile UI, Web UI, Fintech, Mobile Design, Responsive Web Design (RWD), User Interface (UI), Web App UX, Wireframing, Ideation, Remote Prototyping, User Needs, Strategy, User Interviews, User-centered Design (UCD), UX Research, Mobile UX, Mobile UX Design, Web UX, Web App Design, Design Leadership, Design Strategy, User Onboarding, Web App UI, Data Visualization, Design Systems, Visual Design, SaaS, SaaS Design, Enterprise SaaS, Mobile App UI, User Journeys, Marketplace Design, B2B, Landing Page Design, Mobile App Design, Mobile UI Design, B2C, Software as a Service (SaaS), Interactive UX, Marketplaces, Dashboards, Responsive Web Apps, Branding, Web UI Design, Websites, Platform Design, Web UX Design, Personas, Project Estimation, eCommerce Design, Analytical Dashboards, Remote User Testing, Mobile Prototypes, UI Animation, Social, Social Networks, User Workflows, iOS App Design, UX Process, UX Audits, Design Sprints, Data-driven Design, MVP Design, Design Thinking, Audits, Accessible Design, User Personas, Rapid Prototyping, User Testing, Product Detail Pages, Business, System Design, Mockups, Discovery Workshops, UX Wireframes, High-fidelity Mockups, High-fidelity Prototypes, UI Prototyping, User Stories, Market Research, Cross-platform UX, Competitor Analysis & Profiling, Conversion, Growth, Component Libraries, App Design, Project Management, Style Guides, Internet of Things (IoT), Artificial Intelligence (AI), Visual Storytelling, Maps, Delivery, Usability, Sitemaps, Conversational Interfaces, UI Style Guides, Landing Page Optimization, Conversion Rate, Health Insurance, Design Workshops, Landing Pages, Design Reviews, User Journey Maps, Generative Artificial Intelligence (GenAI), UX Writing, Customer Portals, Design Thinking Facilitation, Storytelling, Presentations, Presentation Design, Interactive Prototypes, Product Discovery, Annotated Wireframes, Gamification, Social Media, Startups, Device Interaction, Touch Interactions, UX Branding, AI Design, UI Audits, Healthcare Software, Mobile First, Enterprise Application Design, eCommerce UI, Admin Panels, CX Strategy, Mobile Apps, Web Portals, Qualitative Research, Quantitative Research, Corporate Websites, User Experience Design, User Experience Strategy, Workshops, Property Management, Business Services, Color Palettes, Workshop Facilitation, Responsive Design, Web Application Design, Web Applications, Digital Design, Complex Application User Interfaces (UI), Mobile Applications, UX Prototyping, Android App Design, Engineering Design, Business to Business (B2B), Web Platforms, Campaigns, Enterprise Design, Human-centered Design (HCD), Edtech Design, Creative Design, Agile Product Management, Product Roadmaps, Product Management, Lean, Concept Modeling, Ethical Design, Innovation, New Product Development, Process Simulation, Proof of Concept (POC), Research, Scenario-based Design, Marketplace Platforms, Business Analysis, Leadership, Strategic Planning, Typography, Mobile Banking, Virtual Reality (VR), Blockchain, CRM Design, Microinteraction Design, Animation, Web 3.0, Search Engine Optimization (SEO), Microcopy, Graphics, Social Media Design, Graphic Design, Game Design, Content Management Systems (CMS), White Papers, White Label Design, Augmented Reality (AR), Illustration, Infographics, Crypto, Cryptocurrency, Gaming, Business Intelligence (BI), Widgets, Art, Complex Data Analysis, K-12 Education, AI Automation, Financial Services, Project Budget Management, Logo Design, Online Delivery, Service Blueprints, Kids & Families, Public Transportation, Customer Success, Value Proposition Design, Freelancing, Heuristic Evaluation, Remote Usability Testing, Coworking, Booking, Financials, Forex Trading, Data Analytics, Product Owner, UX Roadmaps, Estimations, Accessibility, Android Wear, Wearables, Tablet Design, Discovery, Jobs to be Done (JTBD), A/B Testing, Bing Ads, Pay-per-Click (PPC), Social Media Advertising, Agriculture, Business Process Automation, Claude Design, Claude Code, UX Flows, App UX
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