Abdelrahman Osama, Designer in Cairo, Cairo Governorate, Egypt
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Abdelrahman Osama

Verified Expert  in Design

Designer

Location
Cairo, Cairo Governorate, Egypt
Toptal Member Since
November 26, 2020

Abdelrahman is a UX and product designer with 20+ years of global experience, working with major corporates such as Johnson & Johnson, Qatar Foundation, and Boubyan Bank, and startups in Germany, Australia, Malaysia, and the US. Before he begins an interaction design, Abdelrahman conducts research and formulates a strategy to ensure that he solves the right problems for his clients. He has also joined other designers from Mercedes, Nike, Pinterest, and Facebook as a Designlab mentor.

Portfolio

Work Experience

Lead Product Designer and CRO Expert

2021 - 2024
Alan Bernau Jr
  • Led the design and maintenance of the new, refreshed design system.
  • Collaborated with the team on increasing conversion rate to more than 50-60% uplift.
  • Conducted over 100 A/B tests over two years, resulting in at least 50% more conversion and retention rates.
Technologies: Web UX Design, Web UI Design, A/B Testing, Conversion Rate Optimization (CRO), UX Design, Bing Ads, Search Engine Optimization (SEO), User Testing, User Interface (UI), User Experience (UX), Adobe, WooCommerce, WordPress, JavaScript, Figma, Pay-per-Click (PPC), Google Optimize, User Research, eCommerce, Google AdWords, Google Analytics, Social Media Advertising, Microcopy, Product Detail Pages, Responsive Web Design (RWD), Web, Business, B2C, Design Systems, Journey Mapping, Luxury Goods, Mockups, Marketplace Design, Marketplaces, High-fidelity Mockups, Landing Page Design, Market Research, Competitor Analysis & Profiling, Websites, Conversion, Growth, Web App Design, Component Libraries, Logistics, Style Guides, Consumer Products, Augmented Reality (AR), Landing Page Optimization, Conversion Rate, Landing Pages, Interactive Prototypes, UX Branding, Web UI, eCommerce Design, eCommerce UI

UI/UX Designer (Android Tablet and Android Wear)

2022 - 2022
Alchera Incorporated dba SafeinHome (Toptal Projects)
  • Worked on redesigning the user experience for persons under care, by defining users' needs through user interviews and SME interviews, defining the most urgent issues, and how IoT technologies can help.
  • Established a design system and redesigned the interaction and UI of the tablet and wearable apps.
  • Worked with PM on defining the roadmap of features to be introduced based on research and ideation.
Technologies: Android, User Personas, User Flows, Audits, Estimations, Wireframing, Accessibility, Rapid Prototyping, Android Wear, Wearables, Tablet Design, UI Design, Figma, UX Design, Interaction Design (IxD), Microcopy, Visual Design, B2C, Design Systems, System Design, Mobile Design, Journey Mapping, Social Networks, Luxury Goods, Mockups, User Journeys, Discovery Workshops, UX Wireframes, High-fidelity Mockups, UI Prototyping, Cross-platform UX, UX Research, Consumer Products, Internet of Things (IoT), SaaS Design, Illustration, Usability, Sitemaps, Conversational Interfaces, Information Technology, Design Thinking Facilitation, Product Discovery, Device Interaction, Touch Interactions

Head of Strategy and Design

2021 - 2021
Conix.ai
  • Worked with architecture, engineering, and technology teams to conceptualize their in-house technology into a customer-facing product.
  • Supervised a major rebrand, including renaming the product to Conix.
  • Defined the features to be included in the MVP roadmap.
  • Developed the design system, interaction model, and UI design for the customer-facing platform.
Technologies: Adobe Experience Design (XD), Miro, User Flows, User Research, Prototyping, UX Roadmaps, Design Thinking, UX Design, Interaction Design (IxD), Product Roadmaps, Product Strategy, Team Leadership, UX Strategy, Usability Testing, UI Design, Information Architecture (IA), Microcopy, Product Detail Pages, Visual Design, Social Media Design, Responsive Web Design (RWD), Web, Business, B2C, Design Leadership, Design Systems, System Design, B2B, Journey Mapping, Luxury Goods, Mockups, Branding, User Journeys, Real Estate, Discovery Workshops, Investments, UX Wireframes, High-fidelity Mockups, High-fidelity Prototypes, UI Prototyping, Landing Page Design, User Personas, Market Research, Cross-platform UX, Competitor Analysis & Profiling, UX Research, Websites, Conversion, Growth, Web App Design, Component Libraries, Building & Construction, Project Management, White Label Design, Style Guides, Augmented Reality (AR), Artificial Intelligence (AI), SaaS Design, Illustration, Visual Storytelling, Usability, Typography, Sitemaps, Enterprise SaaS, Conversational Interfaces, UI Style Guides, Landing Page Optimization, Conversion Rate, Information Technology, Design Workshops, Landing Pages, User Journey Maps, Generative Artificial Intelligence (GenAI), UX Writing, Customer Portals, Design Thinking Facilitation, Storytelling, Presentations, Presentation Design, Customer Journeys, Interactive Prototypes, Product Discovery, Annotated Wireframes, Startups, Device Interaction, Touch Interactions, UX Branding, AI Design, Web UI, UI Audits

Co-founder | Chief Product Officer

2018 - 2020
Hive Ride
  • Validated the market need by conducting low-budget, lean experiments.
  • Planned and launched an MVP to test the product-market fit and acquired the first paying customer within one month.
  • Continuously refined the customer journey map and service blueprint to spot the gaps and improve the service.
  • Developed the design system and designed the MVP version of the web and mobile apps.
  • Led a team of 25 UX designers, product owners, and developers to deliver the product roadmap.
  • Refined the interaction and UI design and optimized user flows.
Technologies: Team Leadership, Product Design, Product Strategy, Product Roadmaps, Adobe Experience Design (XD), Sketch, Miro, UX Design, Interaction Design (IxD), User Research, UX Strategy, Usability Testing, UI Design, Prototyping, Information Architecture (IA), Product Detail Pages, Visual Design, Social Media Design, Graphic Design, Responsive Web Design (RWD), Web, B2C, Design Leadership, Design Systems, System Design, Mobile Design, Journey Mapping, Mockups, Branding, Marketplace Design, User Journeys, Discovery Workshops, Investments, UX Wireframes, iOS, Mobile App UI, Mobile App Design, Mobile UI Design, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, UI Prototyping, Landing Page Design, User Personas, Market Research, Competitor Analysis & Profiling, UX Research, Websites, Conversion, Growth, Component Libraries, App Design, Logistics, Project Management, Style Guides, Consumer Products, SaaS Design, Illustration, Visual Storytelling, Maps, Delivery, Usability, Typography, Sitemaps, Landing Page Optimization, Conversion Rate, Information Technology, Design Workshops, Landing Pages, User Journey Maps, UX Writing, Design Thinking Facilitation, Storytelling, Presentations, Presentation Design, Customer Journeys, Interactive Prototypes, Product Discovery, Annotated Wireframes, Gamification, Startups, Device Interaction, Touch Interactions, UX Branding, Admin Panels

Design Mentor

2017 - 2019
Designlab
  • Mentored students from the US, Australia, Germany, UAE, Indonesia, India, and France through design courses provided by Designlab (trydesignlab.com), such as Design 101, Interaction Design, and UX Research and Strategy.
  • Mentored a US student through the extended UX Academy program over a period of six months.
  • Joined mentors from industry-leading companies such as Airbnb, Amazon, Vodafone, Facebook, Nike, Uber, Google, and Netflix.
Technologies: Adobe Experience Design (XD), Sketch, UX Design, Interaction Design (IxD), UI Design, Visual Design, Mockups, Landing Pages, Design Reviews

UX Director

2018 - 2018
Nimble (U.K.) Limited
  • Set the product strategy and roadmap based on stakeholder interviews and user research.
  • Led a small team of designers located in the United States and Argentina to deliver design sprints.
  • Collaborated to define and choose the most important features to fit the business objectives and user needs and provide the best and most unique value proposition.
Technologies: Slack, MURAL, Sketch, Adobe Experience Design (XD), UX Design, Interaction Design (IxD), Product Strategy, Team Leadership, User Research, UX Strategy, UI Design, Prototyping, Information Architecture (IA), Product Detail Pages, Visual Design, Graphics, Graphic Design, Responsive Web Design (RWD), Web, Business, B2C, Design Leadership, Blockchain, System Design, B2B, Journey Mapping, Social Networks, Mockups, Fintech, iOS, Mobile App UI, Mobile App Design, Mobile UI Design, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, UI Prototyping, Landing Page Design, User Personas, Competitor Analysis & Profiling, UX Research, App Design, Project Management, SaaS Design, Illustration, Crypto, Cryptocurrency, Information Technology, Landing Pages, Design Reviews, UX Writing, Customer Portals, Storytelling, Product Discovery, Startups, UI Audits

Head of Products

2017 - 2017
NOOR Tech (Malaysia)
  • Conducted competitor analysis and user interviews to define the product strategy and unique value proposition.
  • Co-developed the product roadmap to deliver the necessary features down the road.
  • Led an international team of UX designers, developers, copywriters, and marketers.
Technologies: Lean, Product Management, Product Strategy, Project Budget Management, Product Roadmaps, UX Design, Interaction Design (IxD), Team Leadership, User Research, UX Strategy, UI Design, Responsive Web Design (RWD), Web, B2C, Design Leadership, Journey Mapping, Social Networks, Mockups, UX Wireframes, iOS, Mobile App UI, Mobile App Design, Mobile UI Design, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, User Personas, UX Research, App Design, Landing Page Optimization, Information Technology, Design Workshops, Product Discovery, Startups, Device Interaction

UX Director

2016 - 2017
NOOR Tech (Malaysia)
  • Conducted comprehensive user research, including interviews with many potential global users visiting the famous Petronas Towers in Malaysian.
  • Co-developed user models, including personas, empathy maps, and storyboards based on the findings from the user research.
  • Recommended many new features to be added to the roadmap, which steered the product positioning to a whole new level and qualified me for a promotion to head of products.
  • Led a team of four designers from different countries in UX research, customer journey mapping, and UX/UI design activities.
Technologies: Apple Keynote, MURAL, Sketch, UX Design, Interaction Design (IxD), Product Roadmaps, Team Leadership, User Research, UX Strategy, Usability Testing, UI Design, Prototyping, Information Architecture (IA), Visual Design, Responsive Web Design (RWD), Web, Business, Design Leadership, Journey Mapping, Mockups, UX Wireframes, iOS, Mobile App UI, Mobile App Design, Mobile UI Design, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, App Design, Illustration, Design Workshops, Landing Pages, Design Reviews, UX Writing, Storytelling, Product Discovery, Gamification, Touch Interactions, UI Audits

UX Director/Consultant

2012 - 2016
Simpleia
  • Worked as a freelance UX designer or consultant with many startups around the globe.
  • Advocated the importance of proper UX design based on actual user research.
  • Conducted over 15 intensive UX workshops, graduating over 200 students.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Sketch, Adobe Experience Design (XD), Miro, Figma, UX Design, Interaction Design (IxD), Product Roadmaps, Product Strategy, Team Leadership, User Research, UX Strategy, Usability Testing, UI Design, Prototyping, Information Architecture (IA), Visual Design, Responsive Web Design (RWD), Web, Game Design, Business, Design Leadership, Journey Mapping, Social Networks, Mockups, Branding, Fintech, User Journeys, Real Estate, UX Wireframes, iOS, Mobile App UI, Mobile App Design, Mobile UI Design, Mobile Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Landing Page Design, User Personas, Competitor Analysis & Profiling, UX Research, Websites, Conversion, Web App Design, Component Libraries, App Design, Logistics, Project Management, White Label Design, Style Guides, Creative Tech, Internet of Things (IoT), Webflow, Illustration, Social Networking, Typography, Gaming, Sitemaps, Conversational Interfaces, UI Style Guides, Landing Page Optimization, Conversion Rate, Health Insurance, Healthcare & Insurance, Business Intelligence (BI), Design Workshops, Landing Pages, Design Reviews, User Journey Maps, UX Writing, Customer Portals, Design Thinking Facilitation, Storytelling, Presentations, Presentation Design, Customer Journeys, Microsoft PowerPoint, Interactive Prototypes, Product Discovery, Annotated Wireframes, Gamification, Social Media, Startups, Device Interaction, Touch Interactions, Widgets, UX Branding, Web UI, UI Audits, Healthcare Software, eCommerce Design, Shopify, Enterprise Application Design, eCommerce UI, Admin Panels

Head of Web Department

2009 - 2012
King Saud University
  • Co-developed a workflow system for all departments at King Saud University, the largest university in the Middle East.
  • Played a key role in designing the research chair's program portal.
  • Co-developed a content management system, allowing each professor/researcher to have their own web page.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, CSS, HTML, Interaction Design (IxD), UI Design, Business, B2B, Mockups, Websites, Business Intelligence (BI), Landing Pages, Web UI, Enterprise Application Design

Web Designer

2006 - 2009
Oriented Solutions
  • Collaborated on defining the company's vision and defined the brand strategy.
  • Co-developed the company's brand identity, including colors and typography.
  • Designed aspects of the company's website and the email newsletter.
Technologies: Logo Design, Adobe Illustrator, Adobe Photoshop, CSS, HTML, Adobe Flash, UI Design, Graphic Design, Game Design, Landing Pages

Freelance Web Designer

1999 - 2006
Point Studios
  • Delivered many freelance design projects with Macromedia Flash (back then) and HTML/CSS (W3C compliant).
  • Designed logos for many small companies and startups.
  • Co-designed interactive games, using Macromedia Flash ActionScript.
Technologies: Logo Design, Web Design, Adobe Flash, UI Design, Graphic Design, Game Design
2004 - 2008

Bachelor's Degree in Management Information Systems

New Cairo Academy - Cairo, Egypt

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